Loyalty points are good especially for a CRM perspective. But for a consumer point of view it may be otherwise.

2. I BELIEVE IN LOYALTY

3. BUT NOT IN LOYALTY POINTS

4. HERE’S WHY…

6. ONE SUCH MAIL

9. 40 LITRES OF FUELS ANNUALLY

12. 40 litres X Rs. 74 per litre = Rs. 2,960

15. Annual
Spends
72,000
60,000
1,08,000
2,40,000
4,80,000

23. THIS IS FOR ILLUSTRATIVE PURPOSE ONLY BASED ON FACTS.