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Photograph	
  by	
  Paul	
  Falardeau	
  
THE DANGERS OF BREAST CANCER ADVERTISING
Photograph	
  by	
  Tomaz	
  Stolfa	
  
Pink ver ( sing	
  {pingk-­‐ver-­‐tahy-­‐zing}	
  
noun	
  
	
  
1.	
  The	
  prac(ce	
  of	
  using	
  the	
  colour	
  pink	
  and	
  pink	
  
ribbons	
  to	
  indicate	
  a	
  company	
  has	
  joined	
  the	
  search	
  
for	
  a	
  breast	
  cancer	
  cure	
  and	
  to	
  invoke	
  breast	
  cancer	
  
solidarity	
  even	
  when	
  the	
  company	
  may	
  be	
  using	
  
chemicals	
  linked	
  to	
  cancer	
  –	
  Meghan	
  Casserly	
  
(Forbes)	
  	
  
Photograph	
  by	
  Ed	
  Uthman	
  
Photograph	
  by	
  Mathew	
  Edwards	
  
Photograph	
  by	
  Dixie	
  Bell	
  Cupcake	
  Café	
  
However,	
   	
  
distorts	
  the	
  message	
  of	
  breast	
  
cancer	
  	
  
preven(on	
  	
  
by	
  	
  
over-­‐	
  
whelming	
  	
  
us	
  with	
  	
  
efforts	
  as	
  a	
  means	
  for	
  a	
  cure	
  
Photograph	
  by	
  Rotatebot	
  
	
  are	
  able	
  to	
  take	
  
advantage	
  of	
  and	
   	
  from,	
  	
  
	
  
consumers’	
  need	
  to	
  feel	
  as	
  though	
  	
  
they	
  are	
  playing	
  a	
  part	
  in	
  curing	
  or	
  
	
  for	
  
breast	
  cancer…	
  
Photograph	
  by	
  Kulmalukko	
  
…without	
  realizing	
  
that	
  many	
  
contain	
  
toxic	
  
ingredients	
  such	
  as	
  
and	
  
Photograph	
  by	
  Didricks	
  
Since	
   	
  	
  
control	
  about	
  	
  
of	
  	
  
household	
  	
  
spending,	
  	
  
women’s	
  health	
  becomes	
  a	
  logical	
  	
  
	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  for	
  greedy	
  
and	
  
manipula(ve	
  corpora(ons	
  
Photograph	
  by	
  Jeffrey	
  
Photograph	
  by	
  Pink	
  Sherbet	
  Photography	
  
Photograph	
  by	
  Devcore	
  
Photograph	
  by	
  ClarisseliIatco	
  
Photograph	
  by	
  emma.kate	
  
Photograph	
  by	
  Magnus	
  Manske	
  
Photograph	
  by	
  Kate	
  Elliot	
  
Photograph	
  by	
  Ms.	
  Phoenix	
  
Photograph	
  by	
  USAG-­‐Humphreys	
  
Photograph	
  by	
  Allen	
  Watkin	
  
Photograph	
  by	
  ChrisIana	
  Care	
  
Photograph	
  by	
  double-­‐h	
  
Photograph	
  by	
  williami5	
  
Photograph	
  by	
  Mathew	
  
PINK?	
  
Information Sources
v  hTp://jezebel.com/5819968/the-­‐dangers-­‐of-­‐pinkverIsing	
  
v  hTp://www.forbes.com/sites/meghancasserly/2011/07/11/
pinkwashing-­‐corporate-­‐sponsored-­‐cancer/	
  
v  hTp://www.forbes.com/sites/meghancasserly/2010/10/06/i-­‐
like-­‐it-­‐on-­‐the-­‐kinky-­‐facebook-­‐meme-­‐for-­‐breast-­‐cancer-­‐
awareness-­‐month/	
  
v  hTp://blogs.wsj.com/health/2011/07/07/should-­‐breast-­‐
cancer-­‐ads-­‐play-­‐up-­‐the-­‐pink/	
  
v  hTps://medium.com/a-­‐good-­‐cause/e8635acf1dbe	
  
v  hTp://thinkbeforeyoupink.org/?page_id=13	
  
v  hTp://www.huffingtonpost.com/karuna-­‐jaggar/we-­‐cant-­‐
waste-­‐another-­‐oct_b_4152051.html	
  
Image Sources
Flickr	
  –	
  Crea(ve	
  Commons	
  
v  hTps://flic.kr/p/76z4ot	
  
v  hTps://flic.kr/p/7A3Uff	
  
v  hTps://flic.kr/p/4uDMsi	
  
v  hTps://flic.kr/p/atuTHy	
  
v  hTps://flic.kr/p/aTjqj	
  
v  hTps://flic.kr/p/eC4B4m	
  
v  hTps://flic.kr/p/5w317J	
  
v  hTps://flic.kr/p/8JnwvJ	
  
v  hTps://flic.kr/p/2vzD84	
  
v  hTps://flic.kr/p/7wcqXy	
  
v  hTps://flic.kr/p/grpW6J	
  
v  hTps://flic.kr/p/9GWypU	
  
v  hTps://flic.kr/p/dwzpTJ	
  	
  
v  hTps://flic.kr/p/arDLAg	
  
v  hTps://flic.kr/p/cepTSU	
  
v  hTps://flic.kr/p/7uPz1S	
  
	
  
Wikimedia	
  Commons	
  
v  hTp://en.wikipedia.org/wiki/
File:Breast_cancer_awareness_ribbons_and
_pens.jpg	
  
v  hTp://commons.wikimedia.org/wiki/
File:Pink_flip-­‐flops_-­‐_geograph.org.uk_-­‐
_1428308.jpg	
  
v  hTp://commons.wikimedia.org/wiki/
File:Mild_shampoo.jpg?uselang=en-­‐ca	
  
v  hTp://commons.wikimedia.org/wiki/
Category:Pink_liquid#mediaviewer/
File:Colored_drop.jpg	
  
v  hTp://commons.wikimedia.org/wiki/
File:AVON_LipsIcks.JPG	
  
v  hTp://commons.wikimedia.org/wiki/
File:Pink_sunset_(7950723688).jpg	
  

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Pinkvertising Flipbook - FILM260

  • 1. Photograph  by  Paul  Falardeau   THE DANGERS OF BREAST CANCER ADVERTISING
  • 2. Photograph  by  Tomaz  Stolfa   Pink ver ( sing  {pingk-­‐ver-­‐tahy-­‐zing}   noun     1.  The  prac(ce  of  using  the  colour  pink  and  pink   ribbons  to  indicate  a  company  has  joined  the  search   for  a  breast  cancer  cure  and  to  invoke  breast  cancer   solidarity  even  when  the  company  may  be  using   chemicals  linked  to  cancer  –  Meghan  Casserly   (Forbes)    
  • 3. Photograph  by  Ed  Uthman  
  • 5. Photograph  by  Dixie  Bell  Cupcake  Café   However,     distorts  the  message  of  breast   cancer     preven(on     by     over-­‐   whelming     us  with     efforts  as  a  means  for  a  cure  
  • 6. Photograph  by  Rotatebot    are  able  to  take   advantage  of  and    from,       consumers’  need  to  feel  as  though     they  are  playing  a  part  in  curing  or    for   breast  cancer…  
  • 7. Photograph  by  Kulmalukko   …without  realizing   that  many   contain   toxic   ingredients  such  as   and  
  • 8. Photograph  by  Didricks   Since       control  about     of     household     spending,     women’s  health  becomes  a  logical                              for  greedy   and   manipula(ve  corpora(ons  
  • 10. Photograph  by  Pink  Sherbet  Photography  
  • 15. Photograph  by  Kate  Elliot  
  • 16. Photograph  by  Ms.  Phoenix  
  • 18. Photograph  by  Allen  Watkin  
  • 23. Information Sources v  hTp://jezebel.com/5819968/the-­‐dangers-­‐of-­‐pinkverIsing   v  hTp://www.forbes.com/sites/meghancasserly/2011/07/11/ pinkwashing-­‐corporate-­‐sponsored-­‐cancer/   v  hTp://www.forbes.com/sites/meghancasserly/2010/10/06/i-­‐ like-­‐it-­‐on-­‐the-­‐kinky-­‐facebook-­‐meme-­‐for-­‐breast-­‐cancer-­‐ awareness-­‐month/   v  hTp://blogs.wsj.com/health/2011/07/07/should-­‐breast-­‐ cancer-­‐ads-­‐play-­‐up-­‐the-­‐pink/   v  hTps://medium.com/a-­‐good-­‐cause/e8635acf1dbe   v  hTp://thinkbeforeyoupink.org/?page_id=13   v  hTp://www.huffingtonpost.com/karuna-­‐jaggar/we-­‐cant-­‐ waste-­‐another-­‐oct_b_4152051.html  
  • 24. Image Sources Flickr  –  Crea(ve  Commons   v  hTps://flic.kr/p/76z4ot   v  hTps://flic.kr/p/7A3Uff   v  hTps://flic.kr/p/4uDMsi   v  hTps://flic.kr/p/atuTHy   v  hTps://flic.kr/p/aTjqj   v  hTps://flic.kr/p/eC4B4m   v  hTps://flic.kr/p/5w317J   v  hTps://flic.kr/p/8JnwvJ   v  hTps://flic.kr/p/2vzD84   v  hTps://flic.kr/p/7wcqXy   v  hTps://flic.kr/p/grpW6J   v  hTps://flic.kr/p/9GWypU   v  hTps://flic.kr/p/dwzpTJ     v  hTps://flic.kr/p/arDLAg   v  hTps://flic.kr/p/cepTSU   v  hTps://flic.kr/p/7uPz1S     Wikimedia  Commons   v  hTp://en.wikipedia.org/wiki/ File:Breast_cancer_awareness_ribbons_and _pens.jpg   v  hTp://commons.wikimedia.org/wiki/ File:Pink_flip-­‐flops_-­‐_geograph.org.uk_-­‐ _1428308.jpg   v  hTp://commons.wikimedia.org/wiki/ File:Mild_shampoo.jpg?uselang=en-­‐ca   v  hTp://commons.wikimedia.org/wiki/ Category:Pink_liquid#mediaviewer/ File:Colored_drop.jpg   v  hTp://commons.wikimedia.org/wiki/ File:AVON_LipsIcks.JPG   v  hTp://commons.wikimedia.org/wiki/ File:Pink_sunset_(7950723688).jpg