1. Google Advertising Professionals
Google AdWords Professional
Certificate (GAP)
A great opportunity for a new career or home business
In
Search Engine Marketing Field
Or
Pay Per Click
Mohammed Abdel Kareem
Egyptday@gmail.com
2. Google Advertising Professionals
Our Agenda
Who should attend this course ?
What is search engine marketing ……Let’s define it?
What is Google advertising professional program ?
Why we should using Google AdWords
How to set up Google advertising professional account?
Mohammed Abdel Kareem
Egyptday@gmail.com
3. Google Advertising Professionals
Who should attend this course?
Beginners for Emarketing
Who is familiar with Emarketing and Google AdWords
Who looking to improve their performance of their campaigns and website
Who search for alternatives for old methods of marketing
Mohammed Abdel Kareem
Egyptday@gmail.com
4. Google Advertising Professionals
What is search engine marketing ……Let’s define it?
Emarketing = SEO+SEM+SM
SEM is the process of paying money to search engines or directories to enhance
your website's position through pay per click or pay per impression.
- let’s look at an interesting fact about Search Engine Advertising.
Mohammed Abdel Kareem
Egyptday@gmail.com
5. Google Advertising Professionals
% Online Advertising Revenue
100%
6% Other
8% Rich Media
9% Sponsorships • Search Advertising now the
80%
most dominant form of
Classifieds
17% online advertising
60%
Banners
20%
• Nearly x growth in Search
40%
Advertising since start of
Search
20% 40%
0%
Type of Online Media
Mohammed Abdel Kareem
Egyptday@gmail.com
6. Google Advertising Professionals
How does Google work ?
So how does Google AdWords work ?
Mohammed Abdel Kareem
Egyptday@gmail.com
7. Google Advertising Professionals
Your ads can appear on Google search results as well as the Google Network of
search and content sites.
Other
% The Google Network reaches
over 80% of Internet Users
worldwide*
network
%
Content publishers,
including:
Google properties,
including: Search partners,
including:
Mohammed Abdel Kareem
Egyptday@gmail.com
8. Google Advertising Professionals
What is Google advertising professional program ?
Google AdWords professional program is available in two levels:
- Individual - Perfect for the home business entrepreneur because you don't have to
network
have assistants, partners . or employees.
%
- Company - Requires two qualified individuals in the Google Advertising
Professional program.
Mohammed Abdel Kareem
Egyptday@gmail.com
9. Google Advertising Professionals
Google AdWords Professional Requirements
% Sing up for the program .
% For individual you should manage at least one account for
days.
% Spend $.
network
% Pass the test after met the above requirement. but you can take
the exam anytime.%
% You will pay $ the fees test. you will take questions for
beginner to advanced user for AdWords.
% You need to % score to pass the exam.
% The Time limit is I hour and minutes.
Mohammed Abdel Kareem
Egyptday@gmail.com
10. Google Advertising Professionals
What You Get with Google AdWords Certification ?
. Google allows you to display the Google
Advertising Professional logo on your
website. This logo will appear in pro center
network
after passing the test it will take from to
days. %
. It is a great opportunity for a new career or
home business in an already-thriving and
still growing field - pay-per-click advertising.
Mohammed Abdel Kareem
Egyptday@gmail.com
11. Google Advertising Professionals
Why we should using Google AdWords
- Traffic conversion
AdWords traffic converts to higher than organic.
network
- Short time to see result .
%
Compare between AdWords SEO and SEM.
- Automated free tracking tools.
AdWords conversion tracking &Google analytics
Mohammed Abdel Kareem
Egyptday@gmail.com
12. Google Advertising Professionals
Why we should using Google AdWords
- Cost and spending limits
$ for activation your account .
network
Maximum cost per click.
%
Daily budget for every campaign.
Mohammed Abdel Kareem
Egyptday@gmail.com
13. Google Advertising Professionals
Why we should using Google AdWords
- Different types of ads
Text ads
Image ads
Video ads network
TV ads %
Printed ads
Mobile ads
Local business ads
Mohammed Abdel Kareem
Egyptday@gmail.com
