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Where to Launch?




Angelo Rajadurai
Goal




 Find out the need for many clouds. How
     do you choose the right cloud that
 meets your needs? How do we deal with
            the migration issues?




                 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone
Sun Startup Essential
    Let Us Help You Succeed
• Discounted Hardware
• Discounted Storage
• Discounted Hosting
• Free Tech Help
• Connection to VCs
• Free Open Source
  Software!
• MySQL discount




                              2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   3
the business case for the cloud!
Number of Servers


                                                                                                                    Real needs
                                                                                                                    Old Model
                                                                                                                    Projection




                                           Time
                                                 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone
cloud main concepts




                                           Real time
                                          provisioning
   Virtualization                             and
          +
                                         deprovisioning
   Multi-tenancy                               +
                                          Pay per use




                      2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   5
why all this fuss




      Drive down cost




                                                                         Increase Agility
                        2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone
but does one size fit all?




                            2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   7
rent VS buy - the car analogy




             Buy                       vs.                                               Rent
                                                                                          $50/day
4x - 5x cheaper than rent ($10/day)

                                                                                       Just pay daily
 High cost to acquire (pay upfront)

 High time to acquire (days/weeks)                                           Quick (In minutes or hours)


Typically fixed location (home base)                                    Can be rented at almost any location

                                                                           No maintenance cost (operator
 Need to maintain (User maintains)                                                  maintains)

 Personalized (You pick color etc)                                      Reuse & public (Part of public fleet)

                                        2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   8
rent VS buy - Some more specialization




                                                    Pope Mobile
       Taxi




Super quick rental
                                            Super secure buy!




                            2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   9
Cloud or Data center



                                                              Yes                      No

     Is your demand reasonably constant?                 Data center                  Cloud


      Can you pretty accurately predict
                                                         Data center                  Cloud
                  growth?


    Can scaling be planned over a period of
                                                         Data center                  Cloud
                     time?


      Is your service delivered to globally
                                                             Cloud                Data center
              dispersed audience?


     Is application responsiveness a main
                                                             Cloud                Data center
                   concern?




                                       2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   10
Need for hybrid



                                                                       Hybrid

                                                              Part of my demand is
      Is your demand reasonably constant?                    constant. There are also
                                                                  sudden spikes

                                                         I can predict user growth but
    Can you pretty accurately predict growth?             want to plan for spikes and
                                                                    valleys

     Can scaling be planned over a period of
                                                                             No
                      time?

                                                          Many of my services need
       Is your service delivered to globally             central compute but needs to
               dispersed audience?                         be delivered to a global
                                                                   audience

       Is application responsiveness a main             Yes. Many cases where I need
                     concern?                             to control hardware types




                                         2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   11
The case for hybrid clouds
Number of Servers


                                                                                                                    Real needs
                                                                                                                    Old Model
                                                                                                                    Projection




                                                             Buy Zone

                                          Time
                                                 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone
Moving from Cloud to Cloud




         Standards are the Backbone



                         Intranet                                      Internet


         Standards




                     Standards



                                 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   13
Sun Cloud




            2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   14
Sun’s Cloud Strategy

               Public


                                                        Private cloud
Hosted




            Open Standard API

                        2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   15
Why Applications Don’t Perform
Waiting for Data

                              • Today’s Multi-Core, Multi-Socket
                                application server design are
                                increasingly held back by slow
                                storage
                              • When requesting data, the server
                                spends most of it’s time waiting for
                                storage
                              • Application performance remain
                                sluggish regardless of the Server
                                CPU horsepower
                              • The traditional remedy of adding
                                more expensive DRAM may no
                                longer suffice as data sets double
                                ever
                                2 years

                   2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   16
Storage Technology
                Capacity    Latency                               Cost/IOPS                          Cost/GB
Technologies                                   IOPs
                 (GB)      (microS)                                  ($)                               ($)

   Cloud
  Storage      Unlimited   60,000               20                17c/GB                       0.15/month

 Capacity
  HDDs           2,500     12,000              250                     1.67                             0.15

Performance
   HDDs           300       7,000              500                     1.52                             1.30

   SSDs
  (write)         64         300              5000                    0.20                               13

    SSDs
 (read only)      64         45              30,000                   0.03                               13

  DRAM             8        0.005          500,000                   0.001                               52

                                      2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   17
Latency Comparison
Bridging the DRAM to HDD Gap
    1S

  100mS

   10m
     S
   1mS

  100uS

   10uS                                                         TAPE

     1u                                                   HDD
      S
  100nS

   10nS
                 DRAM
     1n
      S   CPU


                        Sun Confidential: Internal Only                18
Latency Comparison
Bridging the DRAM to HDD Gap
    1S

  100mS

   10m
     S
   1mS

  100uS

   10uS                                                         TAPE

     1u                                                   HDD
      S
  100nS                           FLASH/
                                   SSD
   10nS
                 DRAM
     1n
      S   CPU


                        Sun Confidential: Internal Only                18
Storage Working Set
         2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   19
Entry-Level Standalone                                                                           Scalable Cluster
 8 GB memory                                                                                      16 or 64 or 128 GB memory
 14 x 146 GB SAS disks                                                                            Up to 288 x 1TB SATA disks
                                                 High Density Standalone
                                                                                                  Up to 6 x 100 GB readzilla
                                                 32 or 64 GB memory
                                                                                                  Up to 16 x 18 GB logzilla
                                                 46 x 250 GB to 1 TB SATA disks
                                                                                                  Active - Active cluster capable
                                                 Up to 2 x 18 GB logzilla
Standard feature all models
                                                                                    Optional
All data protocols + data services included
                                                                                    Dual-port 10 Gb Ethernet
(Analutics, Snapshot, Replication, Compression NFS etc)
                                                                                    Quad-port 1 Gb Ethernet
Built in 4x1 Gb Ethernet Port
                                                                                    FC or SCSI HBA for tape backup
Remote Console (Serial or Ethernet)

                                                          Sun Confidential: Internal Only                                           20
Pure Hosted




  •Expensive
  •Hard to Maintain
  •Huge upfront cost
         2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone
Pure Cloud

Cloud Storage




                •Cheap to Store
                •Someone else maintains
                •High cost of delivery


                         2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   22
Hybrid Storage

 Cloud
Storage
                   Disk
                   SSD
                  DRAM




            •Expandable
            •Reduce cost of delivery
            •Unlimited Observability

                       2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   23
Video Sharing
                         10 TB of storage 2% videos watched 300 times/month


         Hybrid                      Unified Storage 7210                                                   Pure S3 solution

 •Initial 1 TB - $5000       •Initial cost ~22TB - $20,000                                        •Storage Cost - $1530
 •Storage cost - $1530       •Hosting cost for 2 U $2,000                                         •IO cost - $9200
 •S3 transfer - $54
 •Hosting - $500

                                                                                                0
                                                                                            7,15
                                                                                         $12




                                                        $44,000
                                           $30,120
JanFeb April
    March MayJune
                  July Aug Sep Oct
                                   Nov Dec
                                                 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   24
Compute...

                Don’t                 Very    Can’t live
                          Important
                care                Important without it

   Scale        Private     Hosted                     Hosted                          Public


 Security       Public      Hosted                     Hosted                         Private


   SLA          Public      Public                     Hosted                         Private


Configuration   Public      Public                     Hosted                         Private
  Options
 Sustained      Public      Public                     Hosted                         Private
   Size

                              2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   25
Storage


                 S        M                               L                            xL

   Size        Public    Private                     Private                         Public


Reliability    Private   Public                      Public                         Private


 Security      Public    Public                      Private                        Private


Time to live   Public    Public                      Private                        Private


  IO rate      Public    Private                     Private                        Private



                            2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   26
Give me more!
Cloud landing page:
  http://www.sun.com/cloud

Cloud API
  http://kenai.com/projects/suncloudapis/

My Blog:
  http://blogs.sun.com/angelo/

Twitter:
  rajadurai


                             2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone   27
Where to launch?




Angelo Rajadurai

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Picking the right cloud platform

  • 2. Goal Find out the need for many clouds. How do you choose the right cloud that meets your needs? How do we deal with the migration issues? 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone
  • 3. Sun Startup Essential Let Us Help You Succeed • Discounted Hardware • Discounted Storage • Discounted Hosting • Free Tech Help • Connection to VCs • Free Open Source Software! • MySQL discount 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 3
  • 4. the business case for the cloud! Number of Servers Real needs Old Model Projection Time 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone
  • 5. cloud main concepts Real time provisioning Virtualization and + deprovisioning Multi-tenancy + Pay per use 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 5
  • 6. why all this fuss Drive down cost Increase Agility 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone
  • 7. but does one size fit all? 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 7
  • 8. rent VS buy - the car analogy Buy vs. Rent $50/day 4x - 5x cheaper than rent ($10/day) Just pay daily High cost to acquire (pay upfront) High time to acquire (days/weeks) Quick (In minutes or hours) Typically fixed location (home base) Can be rented at almost any location No maintenance cost (operator Need to maintain (User maintains) maintains) Personalized (You pick color etc) Reuse & public (Part of public fleet) 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 8
  • 9. rent VS buy - Some more specialization Pope Mobile Taxi Super quick rental Super secure buy! 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 9
  • 10. Cloud or Data center Yes No Is your demand reasonably constant? Data center Cloud Can you pretty accurately predict Data center Cloud growth? Can scaling be planned over a period of Data center Cloud time? Is your service delivered to globally Cloud Data center dispersed audience? Is application responsiveness a main Cloud Data center concern? 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 10
  • 11. Need for hybrid Hybrid Part of my demand is Is your demand reasonably constant? constant. There are also sudden spikes I can predict user growth but Can you pretty accurately predict growth? want to plan for spikes and valleys Can scaling be planned over a period of No time? Many of my services need Is your service delivered to globally central compute but needs to dispersed audience? be delivered to a global audience Is application responsiveness a main Yes. Many cases where I need concern? to control hardware types 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 11
  • 12. The case for hybrid clouds Number of Servers Real needs Old Model Projection Buy Zone Time 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone
  • 13. Moving from Cloud to Cloud Standards are the Backbone Intranet Internet Standards Standards 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 13
  • 14. Sun Cloud 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 14
  • 15. Sun’s Cloud Strategy Public Private cloud Hosted Open Standard API 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 15
  • 16. Why Applications Don’t Perform Waiting for Data • Today’s Multi-Core, Multi-Socket application server design are increasingly held back by slow storage • When requesting data, the server spends most of it’s time waiting for storage • Application performance remain sluggish regardless of the Server CPU horsepower • The traditional remedy of adding more expensive DRAM may no longer suffice as data sets double ever 2 years 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 16
  • 17. Storage Technology Capacity Latency Cost/IOPS Cost/GB Technologies IOPs (GB) (microS) ($) ($) Cloud Storage Unlimited 60,000 20 17c/GB 0.15/month Capacity HDDs 2,500 12,000 250 1.67 0.15 Performance HDDs 300 7,000 500 1.52 1.30 SSDs (write) 64 300 5000 0.20 13 SSDs (read only) 64 45 30,000 0.03 13 DRAM 8 0.005 500,000 0.001 52 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 17
  • 18. Latency Comparison Bridging the DRAM to HDD Gap 1S 100mS 10m S 1mS 100uS 10uS TAPE 1u HDD S 100nS 10nS DRAM 1n S CPU Sun Confidential: Internal Only 18
  • 19. Latency Comparison Bridging the DRAM to HDD Gap 1S 100mS 10m S 1mS 100uS 10uS TAPE 1u HDD S 100nS FLASH/ SSD 10nS DRAM 1n S CPU Sun Confidential: Internal Only 18
  • 20. Storage Working Set 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 19
  • 21. Entry-Level Standalone Scalable Cluster 8 GB memory 16 or 64 or 128 GB memory 14 x 146 GB SAS disks Up to 288 x 1TB SATA disks High Density Standalone Up to 6 x 100 GB readzilla 32 or 64 GB memory Up to 16 x 18 GB logzilla 46 x 250 GB to 1 TB SATA disks Active - Active cluster capable Up to 2 x 18 GB logzilla Standard feature all models Optional All data protocols + data services included Dual-port 10 Gb Ethernet (Analutics, Snapshot, Replication, Compression NFS etc) Quad-port 1 Gb Ethernet Built in 4x1 Gb Ethernet Port FC or SCSI HBA for tape backup Remote Console (Serial or Ethernet) Sun Confidential: Internal Only 20
  • 22. Pure Hosted •Expensive •Hard to Maintain •Huge upfront cost 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone
  • 23. Pure Cloud Cloud Storage •Cheap to Store •Someone else maintains •High cost of delivery 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 22
  • 24. Hybrid Storage Cloud Storage Disk SSD DRAM •Expandable •Reduce cost of delivery •Unlimited Observability 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 23
  • 25. Video Sharing 10 TB of storage 2% videos watched 300 times/month Hybrid Unified Storage 7210 Pure S3 solution •Initial 1 TB - $5000 •Initial cost ~22TB - $20,000 •Storage Cost - $1530 •Storage cost - $1530 •Hosting cost for 2 U $2,000 •IO cost - $9200 •S3 transfer - $54 •Hosting - $500 0 7,15 $12 $44,000 $30,120 JanFeb April March MayJune July Aug Sep Oct Nov Dec 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 24
  • 26. Compute... Don’t Very Can’t live Important care Important without it Scale Private Hosted Hosted Public Security Public Hosted Hosted Private SLA Public Public Hosted Private Configuration Public Public Hosted Private Options Sustained Public Public Hosted Private Size 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 25
  • 27. Storage S M L xL Size Public Private Private Public Reliability Private Public Public Private Security Public Public Private Private Time to live Public Public Private Private IO rate Public Private Private Private 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 26
  • 28. Give me more! Cloud landing page: http://www.sun.com/cloud Cloud API http://kenai.com/projects/suncloudapis/ My Blog: http://blogs.sun.com/angelo/ Twitter: rajadurai 2009 CommunityOne Conference: WEST | developers.sun.com/events/communityone 27