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The New Economics of Storage

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Learn how new storage efficiency technologies are table stakes in new storage arrays

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The New Economics of Storage

  1. 1. The NEW Storage MathSteve KennistonStorage Efficiency Evangelist The Storage Alchemist Storage Alchemist (@skenniston)IBM Systems & Technology Group1 © 2012 IBM Corporation
  2. 2. In a new era of IT, industries are being redefinedby an ability to process unlimited volumes and types of data 1 trillion 5.6 billion connected personal devices devices sold by 2015 in 5 years 90% of world’s 10,000 data created messages in past per second 2 years 800% unstructured 2.5 exabytes data growth of data created in next daily 5 years2 © 2012 IBM Corporation
  3. 3. Why is Storage so Important? Storage Optimize Innovate Consolidate 85% Accelerate Cloud % of IT Spend Accelerate 15% Consolidate Cloud Servers Innovate Optimize3 © 2012 IBM Corporation
  4. 4. Pay Yourself to Get Smarter (Storage)  Rapid time-to-value, sustained benefits, improved information access  Storage optimization creates a source for funding; “save as you grow”4 4 © 2012 IBM Corporation
  5. 5. IBM Smarter Storage™ IS Efficient by Design Efficient by Design  Heterogeneous Virtualization  Thin Provisioning  Real-time Compression  EasyTIER – To the server Information  Total Storage Optimization Governance  Easy to use Storage GUI5 © 2012 IBM Corporation
  6. 6. WHICH RESULTS IN:ALLOWS YOUR CLIENTS TO:  STORE MORE DATA IN LESS SPACE  MANAGE HETEROGENEOUS STORAGE  SIMPLIFY Deploy ADMINISTRATION VIA AUTOMATION, —  REDUCED SPACE REQUIREMENTS EASE OF USE Manage FOR ACTIVE DATA  MAXIMIZE UP TO 80% EFFICIENCY OF —  SAVINGS OF UP TO MOST ACTIVE WORKLOADS Grow 47% IN ADMIN. TIME  REDUCED  OLTP, BIG DATA, COMPLEXITY BY CLOUD UP TO 30% 6 © 2012 IBM Corporation
  7. 7. Paying You To Get Smarter – Virtualization  3 TB of Primary Capacity – $5K / TB – Constrained to 33% utilization – or 15% worse – Ave $/TB = $15K 35%  Leverage Heterogeneous Virtualization + Thin Provisioning – Remove Isolated silos of data – New $/TB = $5K 50% – New utilization capability 100% 35% 15% 1TB 3TB 1TB 1TB7 © 2012 IBM Corporation
  8. 8. Paying You To Get Smarter – Total Storage Optimization  3 TB of Primary Capacity – $5K / TB after virtualization – Automatically analyze and migrate “stale” data to tier 2, lower cost storage – Tier 1 now 25% utilized, increase available tier 1 capacity – Cut your costs by another 25% by moving to a lower tier disk 50% 25% 25% 3TB 3TB8 Tier2 © 2012 IBM Corporation
  9. 9. Paying You To Get Smarter – Compression  3 TB of Capacity – $5K / TB – Cannot get better than 33% utilization – Ave $/TB = $15K  Leverage Heterogeneous Virtualization + Thin Provisioning – Remove Silos of data – New $/TB = $5K – New utilization capability = 100%  3 TB of Primary Capacity – $5K / TB after virtualization – Move 50% of data to tier 2, lower cost storage – Tier 1 now 25% utilized, increase available tier 1 capacity  Leverage Real-time Compression – $2.5K $/TB (@50% compression) 25% 25% 25% – New utilization capability = 200% 13% 13% – Same for tier 2 storage 3TB 3TB or 6TB 3TB or 6TB9 Tier2 © 2012 IBM Corporation
  10. 10. Paying You To Get Smarter – SSD & EasyTIER  3 TB of Capacity – $5K / TB – Cannot get better than 33% utilization – Ave $/TB = $15K  Leverage Heterogeneous Virtualization + Thin Provisioning – Remove Silos of data – New $/TB = $5K – New utilization capability = 100%  3 TB of Primary Capacity – $5K / TB after virtualization – Move 50% of data to tier 2, lower cost storage – Tier 1 now 25% utilized, increase available tier 1 capacity  Leverage Real-time Compression 50% – $2.5K $/TB (@50% compression) – New utilization capability = 200% – Same for tier 2 storage  Leverage SSD & EasyTIER 13% 10% 13% 13% – New $/TB for same capacity • SAME 3TB 6TB 6TB 6TB – New $/IOP10 Tier2 • 300% decrease in $/IOP © 2012 IBM Corporation
  11. 11. Paying You To Get Smarter – The New Storage Math BEFORE AFTER IBM $15K/TBu Smarter $2.5K/TBu Storage™ 6X REDUCTION IN COST11 © 2012 IBM Corporation
  12. 12. Pay You To Get Smarter – Victory Lap – EasyTIER to theServer Ultra SSD Drawer  Flash will be deployed VM VM VM VM VM VM simultaneously in every layer of the infrastructure Application Application – Storage, Network, Server Server Server SSD DRAM SSD DRAM  Why? Data Mover •Ephemeral Storage •High perf, working set Easy Tier Coordination – I/O bound applications can SSD increase in performance and Network density with flash Storage  Coordination of the separate Storage system based Remote caches and tiering is critical replication – Efficiency – Data Integrity / Cache Consistency  Increase your P:V ratio with tiered flash – save more $$$12 © 2012 IBM Corporation
  13. 13. Pay You To Get Smarter (Storage)  Incremental investment in efficiency technologies provides big dividends  Use new found money to invest in innovation and competitive advantage $15K / TB $2.5K / TB13 © 2012 IBM Corporation
  14. 14. Real world example: net savings of $102M over 5 years1414 © 2012 IBM Corporation

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