Physicians and social media webinar

Physicians
and
Social Media
Proprietary & Confidential

Christian Rubio, Moderator
2
Christian has been the Community Director
of SERMO for two years. Shepherding the
community as it more than doubled in size
to over 300,000 physicians.
Twitter: @Sermo
Facebook: Sermo | 2,116 likes
URL: Sermo.com
Blog: Blog.Sermo.com

Dr. Kevin Campbell, MD
FACC
3
Dr. Kevin Campbell, MD, FACC is an internationally
recognized Cardiologist who specializes in the
diagnosis and treatment of heart rhythm disorders.
Dr. Campbell is the Medical Expert for WNCN and
appears weekly on the NBC17 morning news and
also makes frequent appearances nationally on Fox
News, CBS, and HLN. In addition, Dr. Campbell is a
highly sought after consultant for both industry
partners and physician practices across the US and
throughout the world.
Twitter: @DrKevinCampbell | 104,000+ followers
Facebook: DrKevinCampbell | 1,485 Likes
URL: DrKevinCampbellMD.com
Blog: https://drkevincampbellmd.wordpress.com/

Dr. Kevin Campbell, MD
FACC
4
Meaningful Use Criteria for Social Media
Treat: Do NOT engage in a doctor-patient
relationship online
Teach: Provide timely and credible education.
Consult: Share medical information and
knowledge
Market: Tell people what makes you special
Become an expert: Establish yourself as a expert
on specific medical topics
~ ACC Scientific Sessions, 2014

Dr. Linda Girgis, MD, co-owns a thriving
family practice in South River, New Jersey.
She is a columnist for Physician’s Weekly
and Medical Practice Insider. She has
appeared on NBC News and been quoted
in US News. She recently published her first
book, “Inside Our Broken Healthcare
System.”
Twitter: @DrLindaMD | 17,927 followers
Facebook: DrLindaMD | 433 likes
URL: DrLinda-MD.com
Dr. Linda Girgis, MD FAAFP
5

Dr. Linda Girgis, MD FAAFP
6
Clinical collaboration: instant connection to
thousands of peers
Disseminating information to patients: info during flu
season, or updates about your practice
Medical education between physicians: when
doctors swapped safety protocols around possible
Ebola infections
Building connections: With other doctors, health
care workers, community members
To influence decision makers: ABIM chat on MOCs
~ MedCityNews, 2014

Why does social
media matter?

Who’s Online?
Proprietary & Confidential 9
9
~ Pew Research, MedData
Group, MedCity News
But
Doctors and Americans are
on social media at the
same rate, about 71%
Only 40% of doctors use
social media professionally

10
Physician Social Networks 29%
Curbsides
Career &
Practice
Management
Advice
Connect
with Peers
Peer
Support/
Venting

“Facebook for
Doctors”
Exclusive for doctors to
crowd source patient
cases and discuss
practice challenges
CME Platform
Open to all
prescribers to
attend online CME
courses
“LinkedIn for HCPs”
Open to HCPs,
students &
authorized staff in
doctors’ accounts
“Instagram for
Medicine”
Popular with med
students, open to
public
Public/ Non-HCP Doctors-only
Know your audience and purpose
11

How Doctors Use SoMe Professionally
12
~
MedData

Doctors’ Top Concerns
13
~
MedData

Doctors Using LinkedIn:
14
34%
Connect
with Peers
Professional
GroupsHospital
& Community
Pages

15
21%
Patient
Groups
Doctors Using Facebook
Promote
Your
Practice
Private
Groups
Connect
with Peers

16
8%Doctors Using YouTube
Provide
Medical
Information
To Patients
Institution & Assoc.
Information
Lectures
From
Colleagues

17
5%Doctors Using Twitter
Twitter Chats
Connect
with Peers
Promote
Your
Practice
Conferences

Netiquette

• Be yourself
• Act in the same professional manner as a
real life engagement with colleagues
• Remember HIPAA and “the elevator rule”
• Contribute with news, and medical
information
• Find groups where you can contribute
“your tribe”
Rules of
Engagement
19

HIPAA
20
• Avoid discussion on specific patient medical issues
• Elevator rule
• Patients with specific questions should be referred to their doctors
• Refer people to informative and accurate online sources
• Check work or association guidelines for social media protocol

Don’t feed the trolls
21
~ image from
Thefrisky.com

22
~ image from
Thefrisky.com
Doctors deal with trolls more than other
professions because of their sometimes
controversial point of view.

23
~ image from
Thefrisky.com
Don’t engage (“feed the troll”), that’s
what they want

24
~ image from
Thefrisky.com
The vast majority are harmless,
but report serious issues to
the social media channel

Managing your
online time

Manage your time
26
Check news feeds • Contribute to a discussion • Leave a useful linkCheck news feeds • Contribute to a discussion • Leave a useful link10 Minutes

Manage your time
27
Check private groups or hashtags • more in-depth discussionCheck private groups or hashtags • more in-depth discussion20 Minutes

Manage your time
28
Research items to contribute • Develop career enhancing contentResearch items to contribute • Develop career enhancing content30 Minutes

Manage your time
29
Research items to contribute • Develop career enhancing contentResearch items to contribute • Develop career enhancing content30 Minutes
Blog post • Video • Twitter chatsBlog post • Video • Twitter chats60 Minutes

Blogging
30

Blogging
31
Guest blogging is a good
way to test the waters …

Blogging
32
• Become a Thought Leader
• Manage your online reputation
• Make it easier for people to find you

Blogging
33
An opportunity to engage with your
audience in thoughtful dialogue

Blogging
34
Can lead to a book deal

Blogging
35
Want to try? Be a guest
contributor for Sermo!
Blog.Sermo.com

Questions!
36

@DrLindaMD
Connect with Us
37
@DrKevinCampbell @Sermo

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