This document discusses implementing social media in medical practices. It notes that most Americans now use the internet and social media, so physicians need to connect with patients online. The benefits of social media for medical practices include retaining current patients, finding new ones, advertising services, and increasing compliance by better connecting with patients. However, there are also pitfalls like how to handle adverse event reports or disparagement online. The key is to focus on engagement and providing helpful health information while avoiding reacting to negative posts.