Technology gives us too much to think about; here is a language that speaks to us anyway. Up until digital technology created a world made of virtuality, existence was taken for granted. Yet, we still pay little attention to the physical language that feeds us a wealth of understanding. This is a language hidden in plain sight because it's almost entirely unconscious — we simply don't think about it. However, an subconscious language is valuable and powerful in an age of information overload.