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EdUI 2016: How to Implement Low-Tech, High-Impact Usability Testing

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You already know the value of usability testing. But how do you convince everyone else?
This mini-workshop will explain what has worked for facilitators Julie Grundy, Information Architect and UX Designer, Duke University, and Melissa Eggleston, Consultant.

We will help attendees gain confidence in their ability to bring usability testing into their organization—despite little resources and time.

Our goal is to arm each attendee with a practical guerrilla testing approach and a feeling that they can beat down the bureaucracies of higher ed.

Participants will learn how to sell and conduct a usability test with minimal resources. They will also create a script in the workshop, customized to their institution.


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EdUI 2016: How to Implement Low-Tech, High-Impact Usability Testing

  1. 1. edUI October 2016 How to Implement Low Tech, High Impact Usability Testing Workshop with Julie Grundy (@julie_away) and Melissa Eggleston (@melissa_egg) You will want Wifi - Network: edUi2016 PW: eduiconf Download materials - melissaegg.com/blog
  2. 2. Please feel free to jump in with questions. This is an interactive workshop, not a keynote by Steve Krug! Introductions & Icebreaker
  3. 3. Discuss What is the worst experience you've ever had with a website? Why was it bad? How did you feel?
  4. 4. Goals
  5. 5. Goals for our session 1. Understand how to set up and conduct tests “guerrilla style.” 2. Practice creating and conducting a usability test. 3. Give you ideas to sell usability testing to others in your organization. 4. Have fun!
  6. 6. The 5 Fs Guerrilla Usability Testing Overview
  7. 7. Fast Photo courtesy of Justin Faberge on Flickr Creative Commons https://www.flickr.com/photos/jml78/
  8. 8. Photo courtesy of Vince Alongi on Flicker Creative Commons https://www.flickr.com/photos/vincealongi/
  9. 9. Photo courtesy of Jelene Morris on Flicker Creative Commons https://www.flickr.com/photos/jelene/
  10. 10. Photo courtesy of Zemlinki! on Flicker Creative Commons https://www.flickr.com/photos/zemlinki/
  11. 11. Photo courtesy of Eden, Janine and Jim on Flicker Creative Commons https://www.flickr.com/photos/edenpictures/
  12. 12. 5 Main Components of a Test 1. Determine your research question 2. Develop a testing plan 3. Conduct your test 4. Analyze your data 5. Share your new insights
  13. 13. Determine your research question Examples: 1. Do visitors know that this is a button? 2. Is the search box obvious enough? 3. Is this directory search effective? 4. Do visitors quickly get what this website is? 5. Can students find financial aid information? 6. Can people find and download software? 7. Do people know the difference between a pledge and a gift?
  14. 14. Testing Plan What Who When Where How We’ll talk about getting buy in for your testing plan near the end of our session!
  15. 15. Keys for Successful Tests
  16. 16. Plan your time ● 1 hour to write your test script ● 15 minutes to beta test and make changes ● 2 hours to set up and test 6 - 10 people ● 1 hour to write up findings A little over 4 hours for super helpful direction on what to improve on your website!
  17. 17. Things you’ll need ● Sign - “Want a free cup of coffee?” ● Computer - yours or theirs ● Table and three chairs - for ease ● Something to take notes - pen and notebook, another computer ● Good attitude - you will get some “no”s
  18. 18. Have an incentive Photo courtesy of http://www.cookiesociety.com/
  19. 19. Three Roles: Facilitator, Notetaker, Bouncer
  20. 20. Be professional and friendly
  21. 21. Prep your poker face Photo courtesy of Play Among Friends Paf on Flicker Creative Commons https://www.flickr.com/photos/playamongfriends/
  22. 22. Run a beta test Photo courtesy of Daniella Vereeken on Flicker Creative Commons https://www.flickr.com/photos/14805366@N03/1561893602
  23. 23. Typical guerrilla testing script ● Intro/disclaimer ● Demographic questions ● 3 - 5 tasks or questions (avoid leading questions!) ● Exit questions
  24. 24. Confirm Activities
  25. 25. Activity 1: Write Your Script ● Groups of 2 ● Each determine your unique research question ● Go to melissaegg.com/blog to download testing script to edit ● Edit your test script (i.e. create a script that you can use)
  26. 26. Activity 2: Conduct Your Test ● New groups of 3 ● Determine whose problem y’all will test ● Decide on roles (facilitator, test taker, note taker) ● Conduct your usability test
  27. 27. Congrats! You did it! How was it?
  28. 28. Analyze & report test findings ● Spreadsheet ● High level summary ● Screenshots on table
  29. 29. Selling others on your testing plan ● Show potential return on investment (ROI)
  30. 30. From Irfan Ahmad on http://www.digitalinformationworld.com/2016/10/infographic-the-business-value-of-ux-design.html?m=1
  31. 31. Selling others on your testing plan ● Give multiple testing options (A, A-, B) ● Give talking points to supervisor ● Get on a regular testing plan ● Suggest five second testing Any testing is learning, and any learning is better than putting your head in the sand.
  32. 32. Melissa Eggleston - melissa@melissaegg.com Julie Grundy - julie.grundy@duke.edu Go forth and test! Thank you!

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