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Structuring your Presentation - Cranky Talk 2011


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Structuring your Presentation - Cranky Talk 2011

  1. 1. Structuring your Presentation Samantha Starmer @samanthastarmer
  2. 2. me experience, web stuff: Amazon, Microsoft REI – Recreational Equipment, Inc. lead design, IA & experience teams teach at University of Washington
  3. 3. 4 key principles1. start with you2. learn the environment3. build the bones4. leave time to adjust
  4. 4. 1. start with you
  5. 5. 1. start with you• what is the ONE thing?• think about the story• what is your style?• are you scared?
  6. 6. what is the ONE thing?
  7. 7. what is the ONE thing?• why are you speaking?• what is your point?• what is the ONE thing you want your audience to remember?
  8. 8. think about the story
  9. 9. think about the story• beginning, middle and end (make sure there is an end)• all points to your ONE thing• how would you tell it to your grandma? to a child?
  10. 10. what is your style? http://
  11. 11. what is your style?• formal or informal?• deep details or inspirational?• don’t try to be funny if it isn’t natural• get feedback. lots of it.
  12. 12. are you scared?
  13. 13. are you scared?• the more nervous you are, the more structure you need• unless you are a very skilled improviser• in which case, you probably wouldn’t be in this class
  14. 14. 2. learn the environment
  15. 15. 2. learn the environment• scout the space• know your audience• build to your time limit• understand expectations
  16. 16. scout the space
  17. 17. scout the space• ideal is to get on stage in advance, but learn what you can• note placement of lights, screens, podium• size and ‘feel’ of room should impact your structure
  18. 18. know your audience
  19. 19. know your audience• size, level of expertise• what do they want from you?• voluntary or hostage?• bored or interested?• friendly or combative?
  20. 20. build to your time limit
  21. 21. build to your time limit• focus your topic on the time limit• focus your scope & detail on the time limit• the less time to prepare, the more structure you need• experience will improve your gut sense
  22. 22. understand expectations
  23. 23. understand expectations• do they expect results? or is the journey more relevant?• technical or high level?• what kind of assets/deliverables?
  24. 24. 3. build the bones
  25. 25. 3. build the bones• free your mind• remember the story• just jump in• make it FUN!
  26. 26. free your mind
  27. 27. free your mind• don’t constrain too early• use your creative juice makers• let it percolate• be willing to throw out initial ideas• which means you need twice the planning time you expect
  28. 28. just jump in
  29. 29. just jump in• don’t be afraid to scribble• paper prototype, but only if it works for you• get into the tool as soon as you have the guts (of the structure, but also the nerve)
  30. 30. remember the story
  31. 31. remember the story• ah, there is a point to all this• keep the narrative (linear or not) as your north star• throw out anything extraneous to the story• no matter how cool
  32. 32. make it FUN!
  33. 33. make it FUN! • you should enjoy building the story • you should enjoy creating the structure • you will feel a quiet ping when it starts to come together
  34. 34. 4. leave time to adjust
  35. 35. 4. leave time to adjust• lift your head out of the trees• remember the ONE thing• practice time is critical• minimum formula: 70%, 25%, 5%
  36. 36. lift your head out of the trees
  37. 37. lift your head out of the trees• check the whole arc regularly• don’t get too hung up on the exact words or pictures• the whole is greater than the sum of the parts
  38. 38. remember the ONE thing
  39. 39. remember the ONE thing• when you think you have it, go back to the beginning• is the ONE thing clear?• is your narrative intact?• does it flow? can you easily remember your points?
  40. 40. dress rehearsal is critical
  41. 41. dress rehearsal is critical• rehearse more than you want to• rehearse out loud• rehearse in presentation mode• rehearse with a timer• then CUT (if you have built the structure right, you should have too much vs. too little)
  42. 42. minimum formula
  43. 43. minimum formula• take the time allotted• multiply by 5 for the number of minimum dress rehearal minutes• multiply by 14 for the minimum number of building (in tool) minutes• e.g. 20 minutes = 100 minutes rehearsing ~4 ½ hours building untold weeks stressing 
  44. 44. structure is key
  45. 45. 1. start with you 2. learn the environment• what is the ONE thing? • scout the space• what is the story • know your audience• what is your style? • build to your time limit• are you scared? • understand expectations 3. build the bones 4. leave time to adjust• free your mind • lift your head out of the trees• remember the story • remember the ONE thing• just jump in • dress rehearsal is critical• make it FUN! • minimum formula: 70%, 25%, 5%
  46. 46. thank you!!Samantha Starmer @samanthastarmer