The document discusses how barriers to transforming B2B electronics businesses from product-centric to service-centric are eroding. Specifically, it notes that (1) new technologies are enabling more integrated systems and analytics-driven value propositions, (2) standardized product designs and open standards are reducing complexity, and (3) the rise of service-based business models is shifting companies away from separate product and service sales. This transformation will likely occur rapidly once compelling business cases emerge, as seen with similar shifts in consumer electronics markets.
Modern Output Management - Trends, benefits and pitfallsOscar Dubbeldam
A presentation delivered at DMS Expo October 2009 in Cologne on "What is Modern Output Management?" and the role of Social Media. Will discuss trends, the benefits and pitfalls for implementing.
Product Styling - The New Competitive DifferentiatorPaul Brody
In the electronics industry, technology is largely at parity – offerings from electronics companies are similar in general, and every innovation in features or functions that is introduced can be copied quickly. In addition, model supply chains have become tightly linked and highly competitive. These factors have raised the stakes and eroded profit margins for electronics companies. How, then, can electronics companies gain a competitive edge in today’s marketplace?
Decoding Digital Connections is an international youth survey (GER, CAN, USA, UK) about how, why and with whom 15-34 year-olds connect online and what role brands play in this conversation.
The study was developed and published by www.decode.net
Partner in Germany: Simon Schnetzer & www.ikosom.de
Rethink B2B Marketing: A Case Study in Digital OptimizationMichelle Killebrew
Take a look under the hood of the creation and execution strategy for the IBM Smarter Commerce digital demand generation initiative featuring thought-leader webinars and custom content. Understand the considerations made to bring the messaging and strategy of over 7 different acquired companies reaching 11 different audience roles together into a single consistent experience, all while preserving the unique messaging to each specific audience. Learn how IBM has integrated and applied Smarter Marketing best practices into the design of the Rethink Business campaign and how IBM Digital Analytics and Digital Data Exchange (DDX) are architected into the lead flow strategy, and see how social media is integrally woven into every visitor touch point within the campaign.
Topics covered:
• Content strategy – 11 difference audience roles
• Globalization – international campaign, translated into German, French, Italian, leveraged globally in English
• Design principles – parallax design
• Mobile – designed w mobile in mind
• Standards – html 5
• Digital publishing – coded to send custom docs to kindle
• Social – interaction designed to maximize social interaction
• Metrics and Analytics – IBM Digital Analytics, digital data exchange (DDX)
Building Confidence in Big Data - IBM Smarter Business 2013 IBM Sverige
Success with big data comes down to confidence. Without confidence in the underlying data, decision makers may not trust and act on analytic insight. You need confidence in your data – that it’s correct, trusted, and protected through automated integration, visual context, and agile governance. You need confidence in your ability to accelerate time to value, with fast deployments of big data appliances. Learn how clients have succeeded with big data by building confidence in their data, ability to deploy, and skills. Presenter: David Corrigan, Big Data specialist, IBM. Mer från dagen på http://bit.ly/sb13se
Modern Output Management - Trends, benefits and pitfallsOscar Dubbeldam
A presentation delivered at DMS Expo October 2009 in Cologne on "What is Modern Output Management?" and the role of Social Media. Will discuss trends, the benefits and pitfalls for implementing.
Product Styling - The New Competitive DifferentiatorPaul Brody
In the electronics industry, technology is largely at parity – offerings from electronics companies are similar in general, and every innovation in features or functions that is introduced can be copied quickly. In addition, model supply chains have become tightly linked and highly competitive. These factors have raised the stakes and eroded profit margins for electronics companies. How, then, can electronics companies gain a competitive edge in today’s marketplace?
Decoding Digital Connections is an international youth survey (GER, CAN, USA, UK) about how, why and with whom 15-34 year-olds connect online and what role brands play in this conversation.
The study was developed and published by www.decode.net
Partner in Germany: Simon Schnetzer & www.ikosom.de
Rethink B2B Marketing: A Case Study in Digital OptimizationMichelle Killebrew
Take a look under the hood of the creation and execution strategy for the IBM Smarter Commerce digital demand generation initiative featuring thought-leader webinars and custom content. Understand the considerations made to bring the messaging and strategy of over 7 different acquired companies reaching 11 different audience roles together into a single consistent experience, all while preserving the unique messaging to each specific audience. Learn how IBM has integrated and applied Smarter Marketing best practices into the design of the Rethink Business campaign and how IBM Digital Analytics and Digital Data Exchange (DDX) are architected into the lead flow strategy, and see how social media is integrally woven into every visitor touch point within the campaign.
Topics covered:
• Content strategy – 11 difference audience roles
• Globalization – international campaign, translated into German, French, Italian, leveraged globally in English
• Design principles – parallax design
• Mobile – designed w mobile in mind
• Standards – html 5
• Digital publishing – coded to send custom docs to kindle
• Social – interaction designed to maximize social interaction
• Metrics and Analytics – IBM Digital Analytics, digital data exchange (DDX)
Building Confidence in Big Data - IBM Smarter Business 2013 IBM Sverige
Success with big data comes down to confidence. Without confidence in the underlying data, decision makers may not trust and act on analytic insight. You need confidence in your data – that it’s correct, trusted, and protected through automated integration, visual context, and agile governance. You need confidence in your ability to accelerate time to value, with fast deployments of big data appliances. Learn how clients have succeeded with big data by building confidence in their data, ability to deploy, and skills. Presenter: David Corrigan, Big Data specialist, IBM. Mer från dagen på http://bit.ly/sb13se
Systems of Engagement offer much value to the military, but care needs to be taken in how they are protected against cyber attack. In this presentation (given to EUCOM Cyber Endeavour on the 9th September 2014) I explain Systems of Engagement & illustrate the military benefits using case studies. I then discuss the security challenges Systems of Engagement pose and how to address them with commercial software technologies. Finally I look ahead to how to defend Systems of Insight hosted on future generations of cloud technology.
Predictive Analytics: How To Anticipate Your Customer's NeedsIBM Analytics
Published on Jan 22, 2015
Start revolutionizing your customer engagement now: ibm.biz/predictive-customer-intelligence
By providing a consistent and personalized engagements across all channels you will greatly enhance the customer experience.
IBM Predictive Customer Intelligence (PCI) enables your brand to tailor individual interactions and maintain relevancy across all touch points, whether the interactions are through a call center, apps, email, social media sites, or at brick and mortar locations.
This powerful analytics solution is designed to align every marketing and customer service engagement as well as your strategies and tactical initiatives with the behavior and preferences of your customers. When customers are engaged with contextualized, relevant and timely messages, offers and services you grow your top line results. When your operational efficiencies are improved through massive scaling up capabilities, and ineffective interactions reduced, your bottom line gets a boost.
Now you can predict with confidence and seamlessly refine your customer experiences.
Big Data - The 5 Vs Everyone Must KnowBernard Marr
This slide deck, by Big Data guru Bernard Marr, outlines the 5 Vs of big data. It describes in simple language what big data is, in terms of Volume, Velocity, Variety, Veracity and Value.
B2B Transformation in the Electronics IndustryPaul Brody
How are the same trends that affect the consumer electronics industry going to affect companies operating in the B2B space? This presentation from IBM's electronics global leadership forum takes you through case examples and recommendations.
#STC13: The Future of Tech Comm is Here. Are you ready for it?Maxwell Hoffmann
Adobe's Kapil Verma's presentation data makes clear that more work is being asked from a shrinking work force. The move to structured authoring has picked up significantly in the last couple of years. Structured authoring is more prevalent in larger corporations. Due to YouTube and other factors there is an increasing demand for multimedia in technical communication. By the end of 2013, 90% of Internet traffic will be video.
Becoming iConic-Applying Apple's Principles Dallas Diggs at The Connective HubDallas Diggs
Our view on leveraging Apple's amazing success. Although we agree with their 4 basic keys to success, there is no substitute for their amazing strategic insight, timing, and hard work. We believe others can leverage these 4 core points to great success.
What’s Next in Mobility? Key Areas of CyberinfrastructureCybera Inc.
Trevor Doerksen M.Sc.
CEO, MoboVivo
Presented at the Cybera/CANARIE National Summit 2009, as part of the session "What's Next: Key Areas of Emerging Cyberinfrastructure."
This session explored some of the up-and-coming areas of cyberinfrastructure and why they are increasingly being considered as essential elements to innovative research and development.
Black Duck Software and North Bridge Venture Partners announce the results of the sixth annual Future of Open Source Survey. Conducted in partnership with The 451 Group, the 2012 survey reveals that open source software (OSS) is leading innovation in major technology segments including mobile, cloud and big data, as well as creating innovative business models such as Open SaaS. The quality of open source, and the ability to continuously improve, is now one of the top reasons for its adoption.
2012 Future of Open Source - 6th Annual Survey resultsMichael Skok
The annual Future of Open Source Survey provides a report on the state of the open source industry and analysis of future trends. Now in its seventh year, this annual survey was supported by nearly 30 collaborators open source software industry leaders and collaborating organizations, and compiles results from hundreds of respondents from the open source community.
On February 9th 2009 Andrew Bartolini Vice President & Group Director, Global Supply Management for Aberdeen Groups gave this tremendous presentation on many different facets of the Procure to Pay cycle. Bartolini breaks of costs of processes and best practice benchmarking to deliver real value.
This presentation contains trends and analysis of Officeof the CIO areas (PPM, Demand mng, IT Governance methodologies & tools), Outsourcing decisions, and Mobile strategies.
This presentation contains trends and analysis of Officeof the CIO areas (PPM, Demand mng, IT Governance methodologies & tools), Outsourcing decisions, and Mobile strategies.
2011 CFMA Financial Survey Results: Erika Urbani, Vice-Chairman, CFMA
Sage Construction and Real Estate Customer IT Use Survey Results: Dennis Stejskal, VP Product Management, Sage CRE
Systems of Engagement offer much value to the military, but care needs to be taken in how they are protected against cyber attack. In this presentation (given to EUCOM Cyber Endeavour on the 9th September 2014) I explain Systems of Engagement & illustrate the military benefits using case studies. I then discuss the security challenges Systems of Engagement pose and how to address them with commercial software technologies. Finally I look ahead to how to defend Systems of Insight hosted on future generations of cloud technology.
Predictive Analytics: How To Anticipate Your Customer's NeedsIBM Analytics
Published on Jan 22, 2015
Start revolutionizing your customer engagement now: ibm.biz/predictive-customer-intelligence
By providing a consistent and personalized engagements across all channels you will greatly enhance the customer experience.
IBM Predictive Customer Intelligence (PCI) enables your brand to tailor individual interactions and maintain relevancy across all touch points, whether the interactions are through a call center, apps, email, social media sites, or at brick and mortar locations.
This powerful analytics solution is designed to align every marketing and customer service engagement as well as your strategies and tactical initiatives with the behavior and preferences of your customers. When customers are engaged with contextualized, relevant and timely messages, offers and services you grow your top line results. When your operational efficiencies are improved through massive scaling up capabilities, and ineffective interactions reduced, your bottom line gets a boost.
Now you can predict with confidence and seamlessly refine your customer experiences.
Big Data - The 5 Vs Everyone Must KnowBernard Marr
This slide deck, by Big Data guru Bernard Marr, outlines the 5 Vs of big data. It describes in simple language what big data is, in terms of Volume, Velocity, Variety, Veracity and Value.
B2B Transformation in the Electronics IndustryPaul Brody
How are the same trends that affect the consumer electronics industry going to affect companies operating in the B2B space? This presentation from IBM's electronics global leadership forum takes you through case examples and recommendations.
#STC13: The Future of Tech Comm is Here. Are you ready for it?Maxwell Hoffmann
Adobe's Kapil Verma's presentation data makes clear that more work is being asked from a shrinking work force. The move to structured authoring has picked up significantly in the last couple of years. Structured authoring is more prevalent in larger corporations. Due to YouTube and other factors there is an increasing demand for multimedia in technical communication. By the end of 2013, 90% of Internet traffic will be video.
Becoming iConic-Applying Apple's Principles Dallas Diggs at The Connective HubDallas Diggs
Our view on leveraging Apple's amazing success. Although we agree with their 4 basic keys to success, there is no substitute for their amazing strategic insight, timing, and hard work. We believe others can leverage these 4 core points to great success.
What’s Next in Mobility? Key Areas of CyberinfrastructureCybera Inc.
Trevor Doerksen M.Sc.
CEO, MoboVivo
Presented at the Cybera/CANARIE National Summit 2009, as part of the session "What's Next: Key Areas of Emerging Cyberinfrastructure."
This session explored some of the up-and-coming areas of cyberinfrastructure and why they are increasingly being considered as essential elements to innovative research and development.
Black Duck Software and North Bridge Venture Partners announce the results of the sixth annual Future of Open Source Survey. Conducted in partnership with The 451 Group, the 2012 survey reveals that open source software (OSS) is leading innovation in major technology segments including mobile, cloud and big data, as well as creating innovative business models such as Open SaaS. The quality of open source, and the ability to continuously improve, is now one of the top reasons for its adoption.
2012 Future of Open Source - 6th Annual Survey resultsMichael Skok
The annual Future of Open Source Survey provides a report on the state of the open source industry and analysis of future trends. Now in its seventh year, this annual survey was supported by nearly 30 collaborators open source software industry leaders and collaborating organizations, and compiles results from hundreds of respondents from the open source community.
On February 9th 2009 Andrew Bartolini Vice President & Group Director, Global Supply Management for Aberdeen Groups gave this tremendous presentation on many different facets of the Procure to Pay cycle. Bartolini breaks of costs of processes and best practice benchmarking to deliver real value.
This presentation contains trends and analysis of Officeof the CIO areas (PPM, Demand mng, IT Governance methodologies & tools), Outsourcing decisions, and Mobile strategies.
This presentation contains trends and analysis of Officeof the CIO areas (PPM, Demand mng, IT Governance methodologies & tools), Outsourcing decisions, and Mobile strategies.
2011 CFMA Financial Survey Results: Erika Urbani, Vice-Chairman, CFMA
Sage Construction and Real Estate Customer IT Use Survey Results: Dennis Stejskal, VP Product Management, Sage CRE
Benefits Management presentation by Viren Lall, Head of Business Transformation for BT Global Services and Secretary of the APM Benefits Management SIG
IoT And Inevitable Decentralization of The InternetPaul Brody
The Internet of things isn't just here, it's inevitable and it's going to re-architect the internet as a result. It's time to drop our obsession with analytics and focus on value creation.
The Golden Age of Wearables: Personal Networks, Smart Things & Intimate Know...Paul Brody
The golden age of wearables is upon us. But we should be wary: there is no easy path forward. From smart watches to smart socks to smart door locks, the business models are uncertain and the competition is intense. There are five battlegrounds ahead for companies that want to survive.
Block chain 101 what it is, why it mattersPaul Brody
The Blockchain is an important new technology, but it is shrouded in mystery: what does it do? Why is it such a big deal? How is it related to bitcoin? In this short presentation (with attached video), I attempt to answer those questions.
Semicon west monetizing the internet of thingsPaul Brody
Everyone wants the Internet of Things to be huge, but so far, nobody has cracked the code. In this presentation, I argue that our failure to focus on driving ROI from assets and creating real value for consumers and enterprises is at fault and suggest some ways we can do better.
Saving The Internet of Things: Presentation to FacebookPaul Brody
The internet of things has some big problems: most of the "things" in it are useless and the ones that are valuable: bad security and high costs.
This presentation outlines how IBM has been thinking about the future of the Internet of Things and what's needed to create sustainable value without compromising security and privacy.
We believe that solution should include a big investment in Block Chain technology, the foundation that underpins bitcoin as well as a big focus on making every connected device part of the Economy of Things.
Intimate Things: How Wearables Are Changing The Internet of ThingsPaul Brody
A look at how the emerging category of Wearables is a special case of the broader emergence of the Internet of Things. Challenges to adoption include user experience design and cognitive analytics to make insights actionable.
Capturing Value from The Next 10 Billion DevicesPaul Brody
What can we learn from the last major diffusions of technology into our society (mobile & PC) and how will that apply to the Internet of Things? What strategies & business models should we consider to build sustainably profitable solutions.
Towards A More Sustainable Business Model for the Internet of ThingsPaul Brody
The business models most companies have for the Internet of Things just won't work: they are based on unrealistic assumptions about markets and strategy and the longevity of their own business. Herewith, a few suggestions on how to Peer To Peer (p2p), open source, and better software development to get it right.
软件定义的供应链 - The Software Defined Supply Chain - Chinese VersionPaul Brody
For more than a year, IBM has been researching the full impact of the software defined supply chain - 3D printing, advanced robotics, and open source hardware. Now, you can see how all these come together to make products cheaper, faster, and enable a new wave of start-ups.
The Software Defined Supply Chain - Full Study ResultsPaul Brody
For more than a year, IBM has been researching the full impact of the software defined supply chain - 3D printing, advanced robotics, and open source hardware. Now, you can see how all these come together to make products cheaper, faster, and enable a new wave of start-ups.
From the Siemens Global Innovation Summit in Phoenix, a look at how manufacturing transformation is changing the traditional rules of product design and development.
Making Your Electronics Business SmarterPaul Brody
From IBM's global electronics industry leadership forum in Shenzhen in October 2011, the keynote address. All about how smart companies can and must adapt their business models.
Consumer electronics and office equipment companies must react quickly to volatile supply and demand conditions. Rapid changes in technology compress product lifecycles. Many products last less than a year, with production cycles of only three months. Consumers have their pick of a large variety of new and existing products that are being aggres- sively marketed. It’s difficult to predict what they will choose to buy. Frequent retailer and manufacturer promotions disrupt buying patterns and put downward pressure on prices. Poor forecast accuracy can lead to excess inventory or write-offs. Or it can lead to stock-outs, resulting in lost sales and poor customer service. Adding to the uncertainty is accelerating growth in the Asia-Pacific region. This growth extends and strains supply chains, which can affect delivery reliability and increase risks.
To achieve success in this kind of environment, all members of the supply chain need visibility into current and future events, along with the means to work together to solve problems and deal with delivery constraints as they arise. Therefore, it’s not surprising that retailers and original equipment manufacturers (OEMs) have been cooperating for years on programs such as vendor-managed inventory (VMI) and Collaborative Planning, Forecasting and Replenishment (CPFR). l
Rebooting The Electronics Industry After The Economic CrisisPaul Brody
The reeling financial markets are challenging global business leaders to aggressively rethink their strategies. Across the electronics industry, effects are likely to be quite different, reflecting the enormous diversity of the industry itself. From consumer electronics to medical devices, industry sub-segments will have to respond – each in its own way – to lower consumer spending and stricter access to capital.
Intense competition, rapidly declining prices, unpredictable customer demand, and constrained material supplies are facts of life in the global electronics supply chain. The pursuit of higher prices and margins leads to a continuous stream of new products, each able to command a premium price for a short period of time before becoming commoditized. This challenging cycle is faced every day by IBM as well as hundreds of other companies operating in virtually every segment of the electronics industry.
12 simple ideas for a greener supply chainPaul Brody
There are many opportunities to make supply chains green. The trick is figuring out how to define a green strategy, integrate ideas, and balance tradeoffs. Here are 12 ideas that are especially relevant to managers of supply chains for elec- tronic and high-technology products.
Can Big Companies Become Successful Venture CapitalistsPaul Brody
IT’S HARDLY SURPRISING that big companies are attracted to the venture capital (VC) model for new business development. Its track record is enviable: the industry as a whole outperformed the S&P 500 in five of the past six years, and US venture-backed companies have raised more than $40 billion in initial public oƒferings since 1990. Moreover, the model tempts management with the prospect of improved access to business innovation, better retention of entrepreneurial talent, and greater growth in demand for core products.
Yet more oƒten than not, big company attempts at applying the VC model produce disappointing results. Most find it diƒficult to establish the systems, capabilities, and cultures that make good VC firms successful. Even so, big companies can apply the VC model successfully with the right approach and expectations.
Dow Chemical – ResultsSaved $21M over 5 yearsUser:device ratio improved from 3:1 to 9:116,000 devices reduced to 5,500 (65% reduction)24% print cost savingsBoeing – Results150,000 employees 30,000 imaging devices700M images/year cost of $70M/year100 manufacturers reduced to 5 500 media types down to 2033% print costs savingsNationwide - Success by the numbers:User:device ratio improved from 2:1 to 11:1Number of models in environment reduced from more than 190 to 10Number of devices in the environment reduced from more than 18,000 to about 8,000 (55% reduction)Total print expense reduced more than 50 percent since 2006Cost per user reduced more than 40 percent38.8% print costs reductionLCBO – ResultsReduced energy consumption by 58%Print costs by 40%Reduced imaging devices from 600 to 168 (72% reduction)User:device ratio improved from 3:1 to 7:140% print costs reduction105 companies had an average print savings of 29%Companies from Manufacturing, Energy, Financial, Education, Healthcare, Public Sector, etc.
Once Managed Services reached about 15%, the share started to accelerateNow at about 20-30% now and expected to be at 50% in another 2 yearsBuying behavior for the majority of the market changed in a total of 6 years3/9 existing Photizo data
These contracts started in the 1990sEconomic factors drove the adoptionTechnology ability to meter this and do so with standardized toolsGraph showing technology adoptionFMAudit’s Deployer solution is part of a coalition of 4 companies to fill in the MPS solutions gaps – Deployer is a single app to manage the deployment of all applications; it provides a central console for managing all sorts of MPS apps; very comprehensive with a slick installation methodology3/9 existing Photizo Data
Products designed for transactional model – what is different for a services modelPredictive analyticsManaging ‘fleets’ versus managing ‘devices’3/9: existing Photizo data. Also, three options: consumer-likethrow away, more service-intensive products, product featuresdelivered in service (hardware defeatured)