How to Make Infographics that Change the World
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History is made by people who can communicate their ideas to the world. Infographics bring complex ideas to life for audiences overwhelmed with competing content. In this workshop, change makers and activists will learn the 6 steps to concept, create, and promote transformative infographics. Whether your communications goal is awareness, advocacy, or fundraising, this course will inspire and equip you to use infographics.
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How to Make Infographics that Change the World
- 2. IVY LE ON SOCIAL MEDIA T W I T T E R Twitter: @UrbanHaiku @9Terrains #NPTechClubAT X and @NTENorg F A C E B O O K facebook.com/9terra ins/ L I N K E D I N linkedin.com/in/ivyle mba
- 4. WHAT ARE INFOGRAPHICS? A visual mode of storytelling that borrows from art, journalism, and technology to make the abstract concrete and show multiple facets of data in flat space. Words can accompany images in an infographic, but they support rather than carry the meaning.
- 6. Subway map
- 10. 1. Name the change 2. Know your audience 3. Brainstorm and research 4. Find the story and write 5. Design for clarity 6. Earn those eyeballs!
- 11. 1) NAME THE CHANGE YOU WANT TO SEE. I N F O R M AT I O N A L P R O M O T I O N A L • Advocacy • Program publicity • Donor engagement • Awareness • Program content • Annual report NONPROFIT COMMUNICATION GOALS WHAT IS YOUR CALL TO ACTION?
- 12. 2) WHAT IS YOUR AUDIENCE’S POV Familiarity • Experts? • Newbies? Stance • Opposed? • Support? Media Preferences • Print? • Digital? • T-shirts?
- 13. 3) BRAINSTORM. THEN, RESEARCH RUTHLESSLY. B R A I N S T O R M R E S O U R C E S • Pinterest • Dailyinfographic.c om • Fast Company’s Infographic of the Day D A T A S O U R C E S • Google and Google Books • US Census • Data.gov • Universities, think tanks • Kaggle.com
- 14. OR JUST USE A BOOK. Example source:Mason Currey’s Daily Rituals: How Artists Work. http://www.fastcodesign.co m/3031754/infographic-of- the-day/the-sleep- schedules-of-27-of- historys-greatest-minds
- 15. “IF YOUR MOTHER SAYS SHE LOVES YOU, FACT CHECK HER.”
- 16. 4) WHAT IS THE MUST-SHARE STORY IN THE DATA? Ask yourself: • What would your audience find counterintuitive or surprising? • What is hilarious or enraging? • If a news outlet ran the infographic, what would the headline be? What would the tweet say? • Are there characters in this story?
- 18. http://qz.com/501926/the-best-infographics-of-2015-and-why-we-cant-stop-looking-at- them/ ONCE YOU FIND THE STORY, WRITE IT.
- 20. 5) DESIGN FOR BEAUTY, CLARITY, CONTEXT S O M E F O R M AT S TO C O N S I D E R W H E N W I R E F R A M I N G • illustrated article • Data visualization • Mixed charts and graphs • Timelines, flowcharts, • Compare and contrast • Maps Design resources: CreativeMarket.com iStockphoto.com Canva.com
- 22. • Themes, not gimmicks • Clarity, not a novel • Instant understanding • Hierarchy of
- 24. TECHNOLOGY RESOURCES • TECHSOUP.ORG Tableau Adobe Creative Suite • Apps like Vizable on iPad • Silk.co for easy interactive sites • D3 on Github • Venngage
- 25. 6) EARN THOSE EYEBALLS • Promote for at least 3 weeks! • Go in advance to ideal media outlet and pitch • Social media sized images for all outlets. Google “social media size cheat sheet” for latest dimensions • Post on your site and link in email signature • Hashtags!
- 26. SIGN UP FOR LAUNCH INFO:9TERRAINS.CO
Editor's Notes
- Because attention span has gone down to merely 5 seconds. For complex causes, an image really is worth more like 3,000 words, a long, persuasive, memorable feature article. We learn faster in images. Things we thought we understood become more real with imagery. Not new, just new context that favors visual
- Parse your mission for the actual actions readers of your infographic can take that would mean progress or success to you. 1 infographic per audience per call to action. These rousing calls to action are why we do this for nonprofits. Informational or promotional Goal, purpose: donor, mission, advocacy, (packages), awareness, program support
- Is your audience already familiar with the cause? Do they have a critical misperception? Do they actively disagree with you even? Is the call to action inspiring to them? Terribly inconvenient? Do they prefer pint, desktop, mobile? Posters? Tshirts? Are they experts or newbies?
- Cite objective data collecting bodies like the Census, UN, or CDC. If you can’t find the original source for a stat, don’t use it. As journalists say, if you mother says she loves you, fact check her. Fact check! Google, think tanks, Quaddle?, Census, your own data
- The creators of this infographic culled this book for this sleep information. They found this counterintuitive story, that geniuses get a boring 8 hours of sleep a day.
- Writing creative brief and copy to use on the infographic. Use as few words as possible. Use imagery to cut word count further Use more than one person
- Themes, not gimmicks Understanding, not guilt Wireframe first. Can use ppt Context, because you don’t have a presenter Clarity, not an assault of text Beauty, something we understand even before we read it. Some types of information design: