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“Call me loyal?”
3 keys to customer loyalty
for pharmacies
Customer Loyalty is:
the result of…
positive emotional experiences
satisfaction with products and services
perceived value
Experiences
Satisfaction
Perceived Value
Customer Loyalty is NOT:
 a card
 a rewards scheme
 a discount
 a new website or technology
Recognition
Competence
Convenience
Meet expectations…!
The retail
time clock
Local
Super
Discount Mega
Route
Special
Key Points
Competitive advantage
Employee Engagement
Leadership
Show you care
Don’t be cheapest
What are you famous for?
Competitive positioning for retailers
Be famous for service
The loyalty cycle
$20-00 Average Sale
$25-00 Average Sale
$30-00 Average Sale
$40-00 Average Sale
$50-00 Average Sale
Best quality
products and advice
Cheapest products
self-service
The future of pharmacy
“Call me loyal?”
3 keys to customer loyalty for pharmacies
3. Measurement + feedback on results
average sale
2. Experiences that satisfy customers
recognition + competence + convenience
1. Engaged staff
lead by example + spend time
www.rpmretail.com

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Pharmacy customer loyalty