This document reviews promotional techniques used in the pharmaceutical industry. It discusses traditional promotion methods like advertising in publications, sponsorships, personal selling, and branding. It also examines 21st century techniques like electronic detailing, email marketing, and direct-to-consumer advertising. The document outlines challenges in pharmaceutical marketing like targeting the right audiences, remaining flexible while maintaining brand cohesion, and navigating treatment costs. It aims to examine the impact of promotion strategies on company growth and increasing product sales.