This document discusses pharmaceutical marketing and provides information on key topics including: - The top 10 pharmaceutical brands by sales and the companies that produce them. The global market is worth $1.57 trillion by 2023. - An overview of the global and Indian pharmaceutical markets, which are growing due to aging populations, rising incomes, and new diseases. - Definitions of marketing and common misconceptions about marketing in healthcare. - The roles and functions of marketing departments in the pharmaceutical industry, including brand management and production. - Why marketing is important for pharmacists and how it can help them problem solve, influence others, and advance their careers.

1. Pharmaceutical Marketing

2. Flow of Presentation
• Top Pharmaceutical Brands
• Global Pharmaceutical Market
• Indian Pharmaceutical Market
• Marketing
• Pharmaceutical Brand Management
• Brand Management for Pharmacy Colleges

3. Sales(US$ billions)

4. Top Pharmaceutical Brands

5. Top 10 Pharma Brands- International
Brand Company Molecule Indications Value
(US $ Billions)
Comirnaty Pfizer Vaccine Covid
36.9
Humira Abbvie Adalimumab For Rheumatoid Arthritis, Crohn's Disease,
Ulcerative Colitis
20.7
Spikevax Moderna Vaccine Covid
17.7
Keytruda Merck Pembrolizumab For treatment of Cancer
17.2
Revlimid BMS Lenalidomid For treatment of Cancer
12.8
Eliquis BMS Apixaban For prevention of stroke and systemic embolism
10.8
Stelara Janssen Ustekinumab For treatment of Crohn's disease, ulcerative
colitis, plaque psoriasis & psoriatic arthritis
9.1
Biktarvy Gilead Bictegravir, Emtricitabine, Tenofovir For treatment of HIV
8.6
Opdivo BMS Nivolumab For treatment of Cancer
7.6
Trulicity Lilly Dulaglutide Antidiabetic
6.5

6. Global Pharmaceuticals Market
• Global pharmaceuticals market is expected to
be worth USD 1.57 trillion by 2023.
• The reasons are simple: aging and growing
population, rising income levels, and emerging
medical conditions and emergence of new
diseases.

8. Indian Pharmaceutical Market

10. Definition of Marketing
“Exchanges between people in which something
of value is traded for the purpose of satisfying
needs and wants”

12. Misconceptions About Marketing
• Marketing is selling or advertising.
• Marketing is evil.
• Health care professionals do not need to
market.
• Employee pharmacists do not need to market.
• Only retail pharmacists need to market.

13. Functions of Marketing Department
Brand
Management
/

14. Brand Management

15. Brand Management
Production

16. Brand
Manager Roles

17. Why Marketing For Pharmacists?
Marketing is
– A way of problem solving in the real world
– A way of influencing others
Application of marketing can
– Help you get the job you want
– Make you a more effective pharmacist

18. Why Marketing For Pharmacists?
• Every pharmacist is a marketer.

19. Everything pharmacists do can be called marketing:
• Dispensing a prescription drug
• Assisting patients in the selection of OTC medications
• Providing drug info to patients or health care
professionals
• Taking a patient’s blood pressure
• Counselling patients about drug regimens
• Recruiting pharmacists for a new job
• Educating pharmacy students

20. Summary
• Marketing can change your way of thinking
about current pharmacy practice.
• Application of marketing principles can help
you change pharmacy practice.
• Marketing can give you the tools to
successfully promote yourself, your ideas, and
the profession.