Pharma Brand Management.pptx
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This document discusses pharmaceutical marketing and provides information on key topics within the field. It begins by outlining the top 10 pharmaceutical brands globally by sales revenue, led by COVID vaccines Comirnaty and Spikevax. Next, it states that the global pharmaceutical market is expected to be worth $1.57 trillion by 2023 due to demographic and disease trends. It also provides an overview of the Indian pharmaceutical market. The document then defines marketing and discusses misconceptions about the field before explaining the importance of marketing for pharmacists in their various roles.
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This document discusses pharmaceutical marketing and provides information on key topics including:
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- An overview of the global and Indian pharmaceutical markets, which are growing due to aging populations, rising incomes, and new diseases.
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This document discusses pharmaceutical marketing and provides information on key topics including:
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Reference
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Pharmacy is the health profession that links the health sciences with the chemical sciences, and it is charged with ensuring the safe and effective use of medication. The scope of pharmacy practice includes compounding and dispensing medications, and it also related to more modern services like patient care, including clinical services, reviewing medications for safety and efficacy, and providing drug information.
The demand for pharma graduates is high in sectors like - healthcare, research, manufacturing, medical marketing, pharmacovigilance etc. As a pharma graduate, you can take up job roles like - drugs inspector, drugs controller, hospital pharmacist etc.
1. Pharmacy Practice.pptx
Pharmacy involves the research, manufacturing, analysis, sale, and distribution of drugs. Pharmacists are qualified individuals with a pharmacy degree or diploma who are registered with the state pharmacy council and licensed to sell, distribute, and manufacture medicines. Pharmacy practice focuses on developing the professional roles of pharmacists. It offers reviews of new drugs and therapeutic approaches. Good pharmacy practice requires pharmacists to prioritize patient welfare and supply quality medications with appropriate advice and monitoring of effects. The scope of pharmacy practice is expanding to include skills like drug distribution, information, and monitoring in hospitals as well as disease prevention, health promotion, and addressing population needs in the changing healthcare environment.
Summer internship on sales promotion
The document discusses a study on sales promotion strategies for a pharmaceutical company called Ikon Remedies Pvt Ltd. It aims to understand how pharmaceutical companies launch products and promote them. The objectives are to effectively target doctors, hospitals and pharmacies and understand the role of sales representatives. It also provides background on the large and growing Indian pharmaceutical industry and lists the top publicly listed companies.
Opportunities for Pharmacy Practice Research in Community Setting
The document discusses opportunities for pharmacy practice research in community settings. It begins by outlining the changing role of pharmacists from product-focused to patient-centered care. There is a need for pharmacy practice research in community settings to optimize medication use, support self-care, and improve health outcomes. The presentation then describes development of a clinical tool called STARZ-DRP, which is a step-by-step approach for minor illness consultation and triaging decisions in community pharmacies. A study was conducted to evaluate STARZ-DRP which found it improved identification of drug-related problems and referral decisions compared to usual care.
CAN INDIAN PHARMA STAY AHEAD OF THE ETHICS CURVE?
The document discusses how pharmaceutical sales managers need to think of new and bold ways to promote their products by considering the concept of the "tipping point", where certain ideas or products suddenly become wildly popular. It explains that for an idea to reach a tipping point, it needs "influencers" who spread it to others, it must appear in the right context or environment, and it must be self-reinforcing as it spreads. The document suggests sales managers can learn from this concept to help their products reach more customers in an epidemic-like manner.
A Survey report on otc products and its market status
An online survey was conducted for five otc products and the results obtained were explained and presented in this presentation.
Pharmaceutical Marketing Management
The document provides an analysis of the Pakistan pharmaceutical market. Some key points:
- The total Pakistan pharma market is US$2.177 billion and is growing at a CAGR of 10.22% in US dollars.
- The top 11 corporations have reached Rs. 5 billion in sales and account for 49.22% of the market share.
- Top 50 corporations control 86% of the market and top 100 corporations control 95.95% of the market.
- 398 new products were launched in the last 12 months, with 20 from multinational corporations and 378 from national companies.
Generic drug and WTO
Generic drugs provide the same clinical benefits as their brand-name counterparts at a lower cost. The document discusses the definition of generic drugs and the regulatory process for approval, including how generics are proven to be bioequivalent to the original drug but do not need to repeat clinical trials. It also addresses India's policies promoting generic drugs, the TRIPS agreement and its implications for international drug access, and initiatives like the Doha Declaration aimed at balancing intellectual property protections with public health needs.
workshop.pptx
This document discusses the roles of pharmacy technicians and pharmacists. It begins by defining a pharmacy technician as someone who works under the supervision of a licensed pharmacist in a pharmacy setting. The document then lists the skills and responsibilities of pharmacy technicians, which include dispensing medications, advising patients, and ordering supplies. It notes that pharmacy technicians most commonly work in community pharmacies and hospital pharmacies. The document also provides an overview of the roles of pharmacists in different pharmacy settings like hospitals, industry, and academia. It concludes by comparing brand name and generic medications, noting their similarities but that generics generally cost less than brand names.
Generic Medicine and its Future Prospects in India
Its is one of the project assigned to us in Rural Marketing!!! Mine topic was Generic Medicine and its future prospects in India keeping in mind the High Expenditure an average Indian has capacity to bear.
Hope its liked and appreciated by people. I will be also sharing a slide with a small online survey I did in this context which will provide a bit more insight in this aspect to everyone.
Hope people will find this useful and informative..
IPCA Labs
Ipca Laboratories Ltd. is an Indian pharmaceutical company founded in 1949 that manufactures pharmaceuticals and drugs. It has manufacturing facilities across India and international presences in the US, UK, and other countries. Ipca is the largest manufacturer of anti-malarial drugs in India, with its top formulation brands including Zerodol, Lariago, and Lumerax. The company employs a therapy-focused marketing strategy and maintains divisions for areas like cardiology and neuropsychiatry. Ipca focuses on high value products, entry into the US market through partnerships, ANDA filings, and expanding its product range in therapeutic areas like nephrology.
Healthcare is Getting Disrupted... Is Pharmacy Ready?
Change is coming for the healthcare industry, particularly as digital disruption is happening. Within the broader healthcare industry, pharmacy will be impacted and should be ready to help the profession grow and thrive.
Ppt of pharmaceutical economy
This document discusses market research for pharmacy businesses. It emphasizes that thorough market research is essential for developing a viable business plan and surviving competition. The document recommends pharmacies research customer demographics, compare prices and services to competitors, and conduct surveys to understand what attracts customers and how the pharmacy can improve. The document also provides an overview of the pharmacy industry, including trends of industry growth despite regulatory challenges and the importance of convenient store locations.
Similar to Pharma Brand Management.pptx (20)
Opportunities for Pharmacy Practice Research in Community Setting
Opportunities for Pharmacy Practice Research in Community Setting
A Survey report on otc products and its market status
A Survey report on otc products and its market status
Generic Medicine and its Future Prospects in India
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Healthcare is Getting Disrupted... Is Pharmacy Ready?
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Letter to MREC - application to conduct study
Application to conduct study on research title 'Awareness and knowledge of oral cancer and precancer among dental outpatient in Klinik Pergigian Merlimau, Melaka'
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EUR毕业证offer【微信95270640】《鹿特丹伊拉斯姆斯大学毕业证书原版制作EUR成绩单》【Q微信95270640】《仿制EUR毕业证成绩单鹿特丹伊拉斯姆斯大学学位证书pdf电子图》，A.为什么留学生需要操作留信认证?
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2024 HIPAA Compliance Training Guide to the Compliance Officers
Join us for a comprehensive 90-minute lesson designed specifically for Compliance Officers and Practice/Business Managers. This 2024 HIPAA Training session will guide you through the critical steps needed to ensure your practice is fully prepared for upcoming audits. Key updates and significant changes under the Omnibus Rule will be covered, along with the latest applicable updates for 2024.
Key Areas Covered:
Texting and Email Communication: Understand the compliance requirements for electronic communication.
Encryption Standards: Learn what is necessary and what is overhyped.
Medical Messaging and Voice Data: Ensure secure handling of sensitive information.
IT Risk Factors: Identify and mitigate risks related to your IT infrastructure.
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Let's Talk About It: Breast Cancer (What is Mindset and Does it Really Matter?)
Your mindset is the way you make sense of the world around you. This lens influences the way you think, the way you feel, and how you might behave in certain situations. Let's talk about mindset myths that can get us into trouble and ways to cultivate a mindset to support your cancer survivorship in authentic ways. Let’s Talk About It!
National Rural Health Mission(NRHM).pptx
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The Power of Superfoods and Exercise.pdf
Healthy Eating Habits:
Understanding Nutrition Labels: Teaches how to read and interpret food labels, focusing on serving sizes, calorie intake, and nutrients to limit or include.
Tips for Healthy Eating: Offers practical advice such as incorporating a variety of foods, practicing moderation, staying hydrated, and eating mindfully.
Benefits of Regular Exercise:
Physical Benefits: Discusses how exercise aids in weight management, muscle and bone health, cardiovascular health, and flexibility.
Mental Benefits: Explains the psychological advantages, including stress reduction, improved mood, and better sleep.
Tips for Staying Active:
Encourages consistency, variety in exercises, setting realistic goals, and finding enjoyable activities to maintain motivation.
Maintaining a Balanced Lifestyle:
Integrating Nutrition and Exercise: Suggests meal planning and incorporating physical activity into daily routines.
Monitoring Progress: Recommends tracking food intake and exercise, regular health check-ups, and provides tips for achieving balance, such as getting sufficient sleep, managing stress, and staying socially active.
Gemma Wean- Nutritional solution for Artemia
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GEMMA Wean is available in 0.1mm, 0.2mm and 0.3mm. There is also a 0.5mm micro-pellet, GEMMA Wean Diamond, which covers the early nursery stage from post-weaning to pre-growing.
Surface guided deep inspiration breath hold (SG-DIBH) in ultra-hypofractionat...
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University of Perugia and Perugia General Hospital
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Here is a summary of Pneumothorax:
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Pharma Brand Management.pptx
- 2. Flow of Presentation • Top Pharmaceutical Brands • Global Pharmaceutical Market • Indian Pharmaceutical Market • Marketing • Pharmaceutical Brand Management • Brand Management for Pharmacy Colleges
- 5. Top 10 Pharma Brands- International Brand Company Molecule Indications Value (US $ Billions) Comirnaty Pfizer Vaccine Covid 36.9 Humira Abbvie Adalimumab For Rheumatoid Arthritis, Crohn's Disease, Ulcerative Colitis 20.7 Spikevax Moderna Vaccine Covid 17.7 Keytruda Merck Pembrolizumab For treatment of Cancer 17.2 Revlimid BMS Lenalidomid For treatment of Cancer 12.8 Eliquis BMS Apixaban For prevention of stroke and systemic embolism 10.8 Stelara Janssen Ustekinumab For treatment of Crohn's disease, ulcerative colitis, plaque psoriasis & psoriatic arthritis 9.1 Biktarvy Gilead Bictegravir, Emtricitabine, Tenofovir For treatment of HIV 8.6 Opdivo BMS Nivolumab For treatment of Cancer 7.6 Trulicity Lilly Dulaglutide Antidiabetic 6.5
- 6. Global Pharmaceuticals Market • Global pharmaceuticals market is expected to be worth USD 1.57 trillion by 2023. • The reasons are simple: aging and growing population, rising income levels, and emerging medical conditions and emergence of new diseases.
- 10. Definition of Marketing “Exchanges between people in which something of value is traded for the purpose of satisfying needs and wants”
- 12. Misconceptions About Marketing • Marketing is selling or advertising. • Marketing is evil. • Health care professionals do not need to market. • Employee pharmacists do not need to market. • Only retail pharmacists need to market.
- 13. Functions of Marketing Department Brand Management /
- 14. Brand Management
- 17. Why Marketing For Pharmacists? Marketing is – A way of problem solving in the real world – A way of influencing others Application of marketing can – Help you get the job you want – Make you a more effective pharmacist
- 18. Why Marketing For Pharmacists? • Every pharmacist is a marketer.
- 19. Everything pharmacists do can be called marketing: • Dispensing a prescription drug • Assisting patients in the selection of OTC medications • Providing drug info to patients or health care professionals • Taking a patient’s blood pressure • Counselling patients about drug regimens • Recruiting pharmacists for a new job • Educating pharmacy students