Major firework distributor Phantom Fireworks seeks to expand sales outside of the holiday season through increased advertising and social media engagement. The plan is to create constant buzz on social platforms like Facebook, Twitter, and SCVNGR through contests and promotions to build Phantom's following. A company blog and online ads will also help promote new products and events year-round. The goal is to generate sustainable demand and increase non-holiday period sales.

2. Founded 1977

3. 1,200 Retail locations nationwidePhantom Fireworks

4. How do we expand sales outside of the holidays? (i.e. New Years, Fourth of July, etc) Problem

5. Create demand that is sustainable through out the entire year through advertising and social media Will increase sales outside of the holiday periods Solution

6. Get PHANTOM out there

7. FacebookTwitter Create buzz through contests (photo contests where followers are tagged) We want people to comment/re-post/re-tweet about Phantom and our products Constantly update Twitter and Facebook (use advertising and each site to promote eachother)

8. Create SCVNGR Page Have people tweet/upload photos about store Get couponstowardtheir purchase Increase following on Twitter/Facebook

9. Create a company blog that discusses current events new products behind the scenes info Promote through Facebook/Twitter/SCVNGR Blog

10. Online Advertising Advertise on…… Adwords Facebook Use lines like………. “Make your backyard BBQ fun and exciting!” “Everyday is a good day to have fun!”