Proctor & Gamble aims to achieve global sustainability through three goals: 1) zero consumer waste to landfills, 2) using 100% renewable or recycled materials for products and packaging, and 3) designing products that conserve resources while delighting consumers. To reach these goals, P&G will use public relations tactics and social media strategies over 1, 10, and 20 year plans, measuring success through engagement metrics and click-through rates while considering associated costs.

1. Social Media Marketing Strategy:
Proctor and Gamble
By: Lindsey Kussmaul

2. Assessing the Problem and Developing a Strategy
Proctor & Gamble is the largest consumer packaged goods company in the world.
But with such a heavy following comes a heavy burden — how will P&G be
able to continue to serve the estimated 9 billion people nationwide (by the
year 2050) and still maintain sustainability?
The challenge? Global sustainability.
The goal? Global Sustainability.

3. How does P&G plan to achieve Global
Sustainability?...
1. Zero consumer waste to landfills
2. Use 100% renewable or recycled materials for all products and packaging
3. Design products to delight consumers while maximizing the conservation
of resources

4. Creating a Theme for the Client and a Purpose
for the Consumer

5. P&G and PR
How can P&G take advantage of Public Relations
tactics in order to reach their goal?

6. P&G and Social Media
How can P&G use social media to advance their
global sustainability progress?

7. Setting Goals…
• 1 year plan
• 10 year plan
• 20 year plan

8. Measuring Success
• How to measure “likes”
• How to measure followers
• How to measure click through rates

9. $ $ $
Is cost a factor?

10. In Conclusion…