Internet marketing for startups and new businesses

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Internet marketing for startups and new businesses

  1. 1. INTERNET MARKETING FOR STARTUPS Yaroslav Azhnyuk 17 Oct 2012 FB.COM/YAROSLAV.AZHNYUK
  2. 2. ABOUT MEFB.COM/YAROSLAV.AZHNYUK
  3. 3. WHAT IS MARKETING FB.COM/YAROSLAV.AZHNYUK
  4. 4. THE ROLE OF MARKETING• Vision• Strategy• Tactics FB.COM/YAROSLAV.AZHNYUK
  5. 5. VISION• What are the current technology trends• Viral by design• Internet for research – Quora – Youtube and videos – Expert communities and personal network – Slideshare• Testing assumptions – Messages testing – Market demand (https://adwords.google.com/select/KeywordToolExternal ) – Sales – A/B testing FB.COM/YAROSLAV.AZHNYUK
  6. 6. STRATEGY• Paid Owned Earned Mediahttp://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html FB.COM/YAROSLAV.AZHNYUK
  7. 7. OLD APPROACH VS POEM APPROACH FB.COM/YAROSLAV.AZHNYUK
  8. 8. TACTICSInternet marketing tools:1. Website2. SEOand traffic buying3. Advertizing4. PR5. Viral campaigns6. Community building FB.COM/YAROSLAV.AZHNYUK
  9. 9. RECOMMENDED READING - INTERNET FB.COM/YAROSLAV.AZHNYUK
  10. 10. RECOMMENDED READING - ENTREPRENEURSHIPNotes from PeterThiel’s Stanfordcourse on startups(write me an emailand I will send youthe pdf) FB.COM/YAROSLAV.AZHNYUK
  11. 11. fb.com/yaroslav.azhnyuk yaazhnyuk@gmail.com FB.COM/YAROSLAV.AZHNYUK

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