Jonathan Morrice, CTO at Perdoo From SaaStock on Tour Berlin, Tuesday 25th July 2017

1. Founder & CTO
Jonathan Morrice
LESSONS LEARNED THE HARD
WAY IN GROWING PERDOO

2. BEFORE YOU WRITE THE FIRST LINE OF CODE:
@PerdooHQ
2. BUILD AN MVP 3. GET TRACTION1. DO YOUR RESEARCH
• Running surveys has never
been this easy
• A lot of feedback on existing
solutions online
• Anything that will validate your
value proposition
• Mockups, prototypes, and
videos are cheap & easy to make
“Your biggest risk is making something nobody wants.”
Drew Houston (Dropbox)
• “Fake it ’til you make it”
• Customers ready to buy

3. DON’T REINVENT THE WHEEL
@PerdooHQ
DEV. FRAMEWORKS
OTHER PLUG-INS
(PAID/OPEN SOURCE)
COMPONENT LIBRARIES
BILLING SYSTEM
AUTHENTICATION
BACKEND
HOSTING
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YOUR TECHNICAL
INNOVATION / USP

4. LAUNCH EARLY…
@PerdooHQ

5. … AND ITERATE
@PerdooHQ

6. MAKE USER-INFORMED DECISIONS
@PerdooHQ
WATCH USERS
• FullStory, Inspectlet
• Cheap & valuable
• Easy to involve everyone
TALK TO USERS RUN MORE SURVEYS TRACK METRICS
Jonny
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• In-app chat tools
• In-person & phone
• TypeForm, SurveyMonkey
• Come back to your initial
hypotheses
• OKRs :)
• Keep it simple
“Do things that won't scale; it will teach you.”
Brian Chesky (Airbnb)

7. • Start thinking more long term (don’t do that early on)
• Keep your product cycles short
• Kill features that aren’t being used
• Focus on a user segment
• Find the right people (no shortcuts here)
THE LONG JOURNEY FROM START UP TO SCALE UP
@PerdooHQ
1
2
3
4
Time
RevenueGrowth

8. A NOTE ON INTEGRATIONS
@PerdooHQ
• Most commonly misinterpreted feature requests
• Native integrations are “expensive” features
• Zapier and Google Sheets help us validate them first
• As always, think hard before building something
other tools can already do for you

9. WHAT WE DEFINITELY GOT RIGHT
@PerdooHQ
FRIDAY SHOW & TELL TEAM RETREATSBOOTSTRAPPING
• Forces you stay lean and
focus on the essentials
• Saves a lot of time in the
early days
• Find a format that fits your
culture
• Share highlights and reveal
product updates
• Take a step back and discuss
the overall strategy
• Bring everyone together and
re-energize the team

10. PERDOO ROOFTOP PARTY VOL. 3
Friday, 28 July 2017
Perdoo’s Berlin Office
Ask for an invite via mail at:
maresch@perdoo.com