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Persuasion &
Attitude change

                  Psychology
                   20092135
                      정혜원
People more trust theirs own
thinking than other’s idea

• People enjoy buying or acting by theirs
  motive
• People like that other people asked
  about theirs hope, want, and think
Example- Which card is
          good?
    • Bride’s liking or Parent’s liking
      • Importance of parent guest
        in Korea wedding culture
        • she decide by her liking

• Why she asked about her wedding card?
 →She need to get support her determine
How can do that?

 Make them think themselves about
 our persuasion idea and determine

 By-
 •Tell about persuasion subject
 •Reflect theirs idea to persuasion thing
Example-1
 <Philadelphia car sales office>
     Raise the morale of salesman



                      Improve
 Bonus    promotion     work    Fire
                       place
• “Tell me what do you want?”
• “What is required to you?”


“Loyalty , Teamwork ,
Sincerity , Honesty,
 and work 8hr ardently
 at one day.”
Example-2
 < Discussion about unification>


     Approval        Oppose
Theory-

• Cognitive dissonance
• Estrange with theirs own attitude
 (small estrange more accept)
  -by Hovland et al’s study
Conclusion-

     Make receiver believe that
    our persuasion idea is theirs
Thank you-

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Persuasion &

  • 1. Persuasion & Attitude change Psychology 20092135 정혜원
  • 2. People more trust theirs own thinking than other’s idea • People enjoy buying or acting by theirs motive • People like that other people asked about theirs hope, want, and think
  • 3. Example- Which card is good? • Bride’s liking or Parent’s liking • Importance of parent guest in Korea wedding culture • she decide by her liking • Why she asked about her wedding card? →She need to get support her determine
  • 4. How can do that? Make them think themselves about our persuasion idea and determine By- •Tell about persuasion subject •Reflect theirs idea to persuasion thing
  • 5. Example-1 <Philadelphia car sales office> Raise the morale of salesman Improve Bonus promotion work Fire place
  • 6. • “Tell me what do you want?” • “What is required to you?” “Loyalty , Teamwork , Sincerity , Honesty, and work 8hr ardently at one day.”
  • 7. Example-2 < Discussion about unification> Approval Oppose
  • 8. Theory- • Cognitive dissonance • Estrange with theirs own attitude (small estrange more accept) -by Hovland et al’s study
  • 9. Conclusion- Make receiver believe that our persuasion idea is theirs