The document discusses cola brand preferences in blind and identified taste tests. In blind tests, Pepsi was preferred over Coke by 51% to 47%, but when brands were identified, Coke was preferred by 65% to Pepsi's 23%. It defines branding as differentiating products from competitors through names, symbols, or designs. Successful brands create a perception that no other product is equivalent. Personal branding is marketing oneself and one's self-impression to others, with examples given of basic steps like self-reflection, identifying audiences, and communicating one's brand through strategies and social media.

1. By D.D. Asanka Indrajith Undergraduate - University of Moratuwa 03/08/2010

6. THE POWER OF

10. Most Valuable Global Brands Coca Cola $ 36 Billion Nescafe $ 11 Billion Kodak $ 10 Billion Microsoft $ 9.8 Billion Budweiser $ 9.7 Billion Kellogg's $ 9.3 Billion Motorola $ 9.2 Billion Gillette $ 8.2 Billion Bacardi $ 7.1 Billion Marlboro $ 33 Billion

19. Social Media