Personas
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The document discusses personas and how they can be used in design to focus on user needs rather than features. It explains that personas are developed based on research and represent specific user types through their motivations, goals, scenarios, features, behaviors, and quotes. Personas help answer questions about who the user is, what tasks they perform, why they need the product, and how current software fails them. They are meant to represent individuals rather than stereotypes.
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- 1. Designing what users want Additional reading: Merrill, C. & Feldman, D. (2004). Rethinking the path to usability: How to design what users really want. IT Pro 6 (3) 51-57. Personas
- 14. When can personas happen?