The document discusses opportunities for the Seattle International Film Festival (SIFF) to improve its use of social media. It notes that while 35% of people hear about SIFF through word-of-mouth, less than 1% directly from social media, indicating room for growth. The document provides several recommendations for SIFF to better engage audiences and measure the impact of its social media efforts. This includes partnering with other local organizations, empowering advocates to spread the word, and testing different strategies to see what generates the most referrals.
The document discusses how celebrity endorsements and excessive social media use can negatively impact children's mental health and body image. It notes that 80% of 10-year-old American girls have been on diets and that celebrity advertisements often feature unrealistic, airbrushed bodies that can influence children's perceptions. The document also suggests that frequent social media use of more than two hours per day has been linked to poor mental health and well-being among teens. Finally, it provides recommendations for parents to mitigate these issues, such as engaging with children, leading by positive example, and teaching media literacy.
The document discusses how social media can be used for crisis management. It provides examples of companies that effectively used social media during crises, including JetBlue responding to an incident with an employee, Domino's addressing a video scandal, and the CDC using social media to communicate about the H1N1 virus. The key lessons are to plan social media crisis responses in advance, respond quickly while providing relevant information, engage audiences to help control the message, and use the situation as an opportunity to fix issues and move forward.
This presentation is meant to inspire businesses and individuals to think outside of the box when integrating social media into their marketing initiatives.
Emotional advertising and creating emotional connections with consumers on social media is key to marketing success. Emotions like humor, family themes, and real-life scenarios resonate strongly with many consumers. Fear appeals can motivate consumers to remove threats. Celebrities are also effective at establishing emotional bonds because consumers want to emulate famous role models. Social media helps foster deep connections to "lovemark" brands and build loyalty through owned advertising and endorsements by influential figures. Sisters Kylie Jenner and Kim Kardashian have mastered creating emotional relationships on social media to build multi-million dollar beauty and fashion brands.
This document discusses social media and culture change. It contains multiple links to images on topics like marketing models, customer profiling, content marketing trends, and the pitfalls of social media like "shiny object syndrome." The overall message is that social media is about cultural shifts, not just the tools and technology, and it explores how organizations can use social media to listen, share, ideate, and create change.
Is There Something Missing? Self-Presentation Practices on Tinder Janelle Ward
The desire to connect with other people for romantic or intimate purposes is an age-old activity. Mobile dating applications have exploded in popularity in recent years. As these applications become mainstream, so does the urgency to re-explore the issue of virtual self-presentation: how men and women present themselves to potential partners. The matchmaking mobile app Tinder has 50 million global users and 1.5 million users in the Netherlands. The research question asks, what are the self-presentation practices of Tinder users? This paper presents the results of 21 semi-structured interviews with Tinder users in the Netherlands. Analysis revealed two types of users in terms of impression motivation: the indifferent and the ambitious. For all interviewees, impression construction was a carefully chosen process complete with various “props.” Interviewees used photos and texts to illustrate attractiveness, personality and interests, but also their social class and education level. Especially noteworthy was the mirroring of self-presentation with one’s potential matches, as users overwhelmingly reported searching for people “like them.” This research provides both empirical and theoretical contributions into user experiences and perceptions within a still under-researched area.
Diffusion and social media march 2011 Ohio uEmanuel Rosen
The document summarizes a presentation about how social media may impact nine concepts from Everett Rogers' diffusion of innovations theory. The presentation discusses how perceptions of relative advantage, compatibility, trialability, observability, complexity, homophily, reinvention, opinion leaders, and diffusion categories/S-curves may change from 1991 to 2031 as social media continues growing. Small groups were asked to discuss examples for each concept and how social media could both speed up and go beyond just speeding up diffusion.
The document provides details of the promotional campaign for the video game Star Trek. It lists numerous steps taken from 2011 to 2013 that involved pre-existing events, financial investments in new media content, and use of social media. The major aspects promoted were the game itself and the Gorn character, targeting Star Trek film and game fans. Players are asked to analyze a promotional campaign for an upcoming game by creating a timeline of events similar to the one provided for Star Trek.
The document discusses how celebrity endorsements and excessive social media use can negatively impact children's mental health and body image. It notes that 80% of 10-year-old American girls have been on diets and that celebrity advertisements often feature unrealistic, airbrushed bodies that can influence children's perceptions. The document also suggests that frequent social media use of more than two hours per day has been linked to poor mental health and well-being among teens. Finally, it provides recommendations for parents to mitigate these issues, such as engaging with children, leading by positive example, and teaching media literacy.
The document discusses how social media can be used for crisis management. It provides examples of companies that effectively used social media during crises, including JetBlue responding to an incident with an employee, Domino's addressing a video scandal, and the CDC using social media to communicate about the H1N1 virus. The key lessons are to plan social media crisis responses in advance, respond quickly while providing relevant information, engage audiences to help control the message, and use the situation as an opportunity to fix issues and move forward.
This presentation is meant to inspire businesses and individuals to think outside of the box when integrating social media into their marketing initiatives.
Emotional advertising and creating emotional connections with consumers on social media is key to marketing success. Emotions like humor, family themes, and real-life scenarios resonate strongly with many consumers. Fear appeals can motivate consumers to remove threats. Celebrities are also effective at establishing emotional bonds because consumers want to emulate famous role models. Social media helps foster deep connections to "lovemark" brands and build loyalty through owned advertising and endorsements by influential figures. Sisters Kylie Jenner and Kim Kardashian have mastered creating emotional relationships on social media to build multi-million dollar beauty and fashion brands.
This document discusses social media and culture change. It contains multiple links to images on topics like marketing models, customer profiling, content marketing trends, and the pitfalls of social media like "shiny object syndrome." The overall message is that social media is about cultural shifts, not just the tools and technology, and it explores how organizations can use social media to listen, share, ideate, and create change.
Is There Something Missing? Self-Presentation Practices on Tinder Janelle Ward
The desire to connect with other people for romantic or intimate purposes is an age-old activity. Mobile dating applications have exploded in popularity in recent years. As these applications become mainstream, so does the urgency to re-explore the issue of virtual self-presentation: how men and women present themselves to potential partners. The matchmaking mobile app Tinder has 50 million global users and 1.5 million users in the Netherlands. The research question asks, what are the self-presentation practices of Tinder users? This paper presents the results of 21 semi-structured interviews with Tinder users in the Netherlands. Analysis revealed two types of users in terms of impression motivation: the indifferent and the ambitious. For all interviewees, impression construction was a carefully chosen process complete with various “props.” Interviewees used photos and texts to illustrate attractiveness, personality and interests, but also their social class and education level. Especially noteworthy was the mirroring of self-presentation with one’s potential matches, as users overwhelmingly reported searching for people “like them.” This research provides both empirical and theoretical contributions into user experiences and perceptions within a still under-researched area.
Diffusion and social media march 2011 Ohio uEmanuel Rosen
The document summarizes a presentation about how social media may impact nine concepts from Everett Rogers' diffusion of innovations theory. The presentation discusses how perceptions of relative advantage, compatibility, trialability, observability, complexity, homophily, reinvention, opinion leaders, and diffusion categories/S-curves may change from 1991 to 2031 as social media continues growing. Small groups were asked to discuss examples for each concept and how social media could both speed up and go beyond just speeding up diffusion.
The document provides details of the promotional campaign for the video game Star Trek. It lists numerous steps taken from 2011 to 2013 that involved pre-existing events, financial investments in new media content, and use of social media. The major aspects promoted were the game itself and the Gorn character, targeting Star Trek film and game fans. Players are asked to analyze a promotional campaign for an upcoming game by creating a timeline of events similar to the one provided for Star Trek.
Kit Oliynyk (Speaker) Senior Business Design Lead, Ventera
The ethos of "makers"—how making things and simply being creative for the sake of creativity can be a bad thing, if we're not willing to be responsible for our legacy and pretend that “design isn’t political.” This session will consider case studies of companies and products that are making our lives and our society worse—sometimes unintentionally. We'll talk about dark patterns and how they could cost millions of dollars—and, sometimes, human lives. There are three areas of transformation where we as an industry can get better:
Self-identity: Transform our beliefs to shift from pure craftsmanship to becoming the makers of social good, evolve our definition of success from “moving fast and breaking things” into the sustainability and health of our society.
Connection: Engage with as many people as possible in our companies (beyond just tech), overcome our biases through diversity and inclusion, and share beliefs and values that empower our partners and us to care about people, together.
Future-proofing: Ask questions to one another to collectively identify the emerging risk zones for our products and services using a variety of tools, including EthicalOS, moral value maps, “worst-case scenario” workshops and more.
This document is a Haiku Deck presentation containing photos credited to various photographers and artists. The presentation encourages the viewer to be inspired by the images and create their own Haiku Deck presentation on SlideShare. It provides credits for 11 different photographers and artists but does not include any other text.
Social media can help social change by making it easy to share information about causes globally and interactively. While likes, shares, and retweets indicate awareness raised, it is difficult to measure real change. Some research finds that social media inspires over half of people to support causes online rather than offline and over half of online activists to take further action. However, others argue that online activism lacks real impact and promotes "slacktivism". The document concludes that social media is most effective when used as a tool to raise awareness and spread messages, but people must be willing to take further meaningful actions to create lasting change.
Corrie Wilder (Speaker) Director, Marketing & Communications / Clinical Assistant Professor, Edward R. Murrow College of Communication, WSU
Do you tell your customers what you want them to hear without first considering if they actually care about what you are saying? If you do, you're not alone. As brand leaders, we are our own biggest cheerleaders and often expect our enthusiasm to be contagious, regardless of whether our audience understands us. As communications professionals, it is our job to create connections, and the strongest connections are made when we take the time to get to know our customers on a deep, personal level.
In this session you will learn how to gain a deeper understanding of your customers and create a brand experience they will care about.
The document summarizes how photography and new media have enabled positive social change through citizen documentation of protests and revolutions. It discusses how camera phones and social media have democratized image production, allowing everyday people to capture and share events in real-time on a global scale. This new citizen journalism challenges official narratives and gives voice to marginalized groups. The rise of camera phones and platforms like Facebook and Flickr have made documenting dissent ubiquitous, helping communicate grassroots perspectives and hold governments accountable.
Looking at Twitter, Facebook and the Arab Spring through the eyes of Malcolm Gladwell and Clay Shirky. How can journalists make sense of what social media are telling us about confusing situations far from home?
Intersection Between Social Media and Fundraising 10/25/11Dawn Crawford
Most nonprofits have created a robust following on their Facebook pages, Twitter streams and YouTube channels, but how often do those interactions turn in to donations for your nonprofit? At this session, learn how to master the tools and create a plan that will turn your loyal social media supporters into long-term donors. The session also includes case studies of fundraising programs that have raised dollars and awareness for nonprofits.
Slacktivism refers to activism performed via social media with little risk or effort, such as liking or sharing posts. While this allows information to spread quickly, it often does not translate into real-world action or change. Research shows that most people who like pages for causes do not follow up with donations, and slacktivism can give people a sense of satisfaction without requiring meaningful participation. To have real impact, social media engagement needs to be followed by tangible efforts like donations, volunteering, or activism that challenges social norms.
Justin Kozuch - Lessons Learned In Community BuildingRefresh Events
The document discusses lessons learned in community building. It defines community as a group of people interacting and sharing interests. It recommends having a common purpose, making users feel important, giving them tools, keeping things simple, learning to listen well, being available, sharing content, embracing failure, publicizing the community, engaging with users, and being open to discussion. The presenter is identified as the founder of Refresh Events who shares these insights and contact details to continue the discussion.
Clicktivism refers to using digital media like social networks to support causes and facilitate activism. It can raise awareness, funds, and volunteers for organizations. While clicktivism spreads awareness fast, traditional actions like donating time are still invaluable. The document outlines strategies for non-profits to gain support through clicktivism, including overexposing organizations on social media, making engagement public, using compelling images, and simplifying donations. Although clicktivism faces criticism, it is making a difference when combined with real-world action.
The document discusses the concept of "clicktivism" or supporting causes online rather than taking real action. While raising awareness on social media, most "clicktivists" do not translate their online support into donations, volunteering, or activism. Research shows only 25% of those who learn about issues online then take meaningful action to address them. Several examples are given of online campaigns that failed to create change, such as #BringBackOurGirls and Kony 2012. The document argues that clicks and likes alone will not impact the world, and that real action is needed to create change.
This document outlines a proposed documentary series exploring the impact of social media on culture. The 4 episode series would examine:
- The definition and history of social media and its rise in popularity over time.
- The positive and negative effects social media has already had on society, including facilitating political movements but also enabling cyberbullying.
- How social media has influenced different types of online communities and cultures centered around activities like blogging, social networking, and microblogging on sites like Facebook, Twitter and Tumblr.
- Whether social media's impact will continue growing, how its development may shape future communication, and if there are ways to prevent some of its negative influence.
Each episode would focus
This document discusses how social media has impacted charity work and fundraising. It notes that over 2 billion people used social media in 2015, removing barriers to communication. Social media allows anyone to positively impact society through networking and community engagement. "Clicktivism", the use of digital technologies to support causes, has increased some charities' donations, like UNICEF raising over $1 million through Facebook in 2014. However, many people learn about causes through social media but do not donate. Some campaigns on social media have successfully increased donations, like the ALS ice bucket challenge. While not all social media exposure translates to donations, donation amounts have increased for many charities. It concludes that while traditional fundraising is not obsolete, it would
Social Media for Student Social EntrepreneursLee Fox
In sheer numbers, youth may be the largest user demographic of social media, but do they know how to use these tools to build relationships, grow a community and build capacity? Delivered to high school students, this workshop combines videos, polls and student voice to learn how to affect change with 21st century tools.
1) Clicktivism refers to the use of digital technologies like social media to support causes. Social media has become the preferred medium for digital activism as 90% of young adults and 76% of teens use social media platforms.
2) Hashtags are commonly used in clicktivism to raise awareness of issues and attract attention to movements. The ALS Ice Bucket Challenge is an example of a viral hashtag campaign that raised over $15 million for ALS.
3) While clicktivism allows more people to engage in activism and express support for issues, some argue it is ineffective if it does not motivate real-world action or lead to campaign fatigue over repeated hashtags.
Clicktivism, or online activism through social media, has the potential to raise awareness for important causes but often fails to create real change. While a hashtag like #BringBackOurGirls received millions of retweets, it did not lead to the kidnapped girls being rescued. Effective activism requires real-world actions like letters, meetings, and protests in addition to online engagement. Most people who learn about issues online do not take further meaningful actions to create change. Clicktivism allows people to feel involved without doing real work and can oversimplify complex problems. While digital activism keeps issues in the public conversation, true impact requires offline efforts that address issues at their roots.
Clicktivism, or digital activism using social media, has grown in popularity with the rise of social media use. Hashtags have become a common tool for raising awareness of causes, though sustained exposure is often needed to motivate real-world action. The ALS Ice Bucket Challenge is an example of a viral hashtag campaign that successfully raised millions for the cause. However, critics argue that clicktivism lacks sustained impact and is more about personal reputation than creating change.
This document provides 10 rules for effective social media engagement, including establishing a strategy, listening to your audiences, building relationships, establishing an authentic voice, gaining trust, knowing your target audiences, dedicating time to engage, and measuring results. It emphasizes that social media is about building relationships not just transactions, and suggests engaging where your audiences are already present on various social media platforms like Facebook, Twitter, and LinkedIn.
Presentation was given at the Council on Foundations STEPS conference in San Francisco on September 21, 2011. Community foundations are in a unique position where they cn be the voice for the community and delivering stories while innovating video. First, they will need to let go and let the community dictate the content.
Kit Oliynyk (Speaker) Senior Business Design Lead, Ventera
The ethos of "makers"—how making things and simply being creative for the sake of creativity can be a bad thing, if we're not willing to be responsible for our legacy and pretend that “design isn’t political.” This session will consider case studies of companies and products that are making our lives and our society worse—sometimes unintentionally. We'll talk about dark patterns and how they could cost millions of dollars—and, sometimes, human lives. There are three areas of transformation where we as an industry can get better:
Self-identity: Transform our beliefs to shift from pure craftsmanship to becoming the makers of social good, evolve our definition of success from “moving fast and breaking things” into the sustainability and health of our society.
Connection: Engage with as many people as possible in our companies (beyond just tech), overcome our biases through diversity and inclusion, and share beliefs and values that empower our partners and us to care about people, together.
Future-proofing: Ask questions to one another to collectively identify the emerging risk zones for our products and services using a variety of tools, including EthicalOS, moral value maps, “worst-case scenario” workshops and more.
This document is a Haiku Deck presentation containing photos credited to various photographers and artists. The presentation encourages the viewer to be inspired by the images and create their own Haiku Deck presentation on SlideShare. It provides credits for 11 different photographers and artists but does not include any other text.
Social media can help social change by making it easy to share information about causes globally and interactively. While likes, shares, and retweets indicate awareness raised, it is difficult to measure real change. Some research finds that social media inspires over half of people to support causes online rather than offline and over half of online activists to take further action. However, others argue that online activism lacks real impact and promotes "slacktivism". The document concludes that social media is most effective when used as a tool to raise awareness and spread messages, but people must be willing to take further meaningful actions to create lasting change.
Corrie Wilder (Speaker) Director, Marketing & Communications / Clinical Assistant Professor, Edward R. Murrow College of Communication, WSU
Do you tell your customers what you want them to hear without first considering if they actually care about what you are saying? If you do, you're not alone. As brand leaders, we are our own biggest cheerleaders and often expect our enthusiasm to be contagious, regardless of whether our audience understands us. As communications professionals, it is our job to create connections, and the strongest connections are made when we take the time to get to know our customers on a deep, personal level.
In this session you will learn how to gain a deeper understanding of your customers and create a brand experience they will care about.
The document summarizes how photography and new media have enabled positive social change through citizen documentation of protests and revolutions. It discusses how camera phones and social media have democratized image production, allowing everyday people to capture and share events in real-time on a global scale. This new citizen journalism challenges official narratives and gives voice to marginalized groups. The rise of camera phones and platforms like Facebook and Flickr have made documenting dissent ubiquitous, helping communicate grassroots perspectives and hold governments accountable.
Looking at Twitter, Facebook and the Arab Spring through the eyes of Malcolm Gladwell and Clay Shirky. How can journalists make sense of what social media are telling us about confusing situations far from home?
Intersection Between Social Media and Fundraising 10/25/11Dawn Crawford
Most nonprofits have created a robust following on their Facebook pages, Twitter streams and YouTube channels, but how often do those interactions turn in to donations for your nonprofit? At this session, learn how to master the tools and create a plan that will turn your loyal social media supporters into long-term donors. The session also includes case studies of fundraising programs that have raised dollars and awareness for nonprofits.
Slacktivism refers to activism performed via social media with little risk or effort, such as liking or sharing posts. While this allows information to spread quickly, it often does not translate into real-world action or change. Research shows that most people who like pages for causes do not follow up with donations, and slacktivism can give people a sense of satisfaction without requiring meaningful participation. To have real impact, social media engagement needs to be followed by tangible efforts like donations, volunteering, or activism that challenges social norms.
Justin Kozuch - Lessons Learned In Community BuildingRefresh Events
The document discusses lessons learned in community building. It defines community as a group of people interacting and sharing interests. It recommends having a common purpose, making users feel important, giving them tools, keeping things simple, learning to listen well, being available, sharing content, embracing failure, publicizing the community, engaging with users, and being open to discussion. The presenter is identified as the founder of Refresh Events who shares these insights and contact details to continue the discussion.
Clicktivism refers to using digital media like social networks to support causes and facilitate activism. It can raise awareness, funds, and volunteers for organizations. While clicktivism spreads awareness fast, traditional actions like donating time are still invaluable. The document outlines strategies for non-profits to gain support through clicktivism, including overexposing organizations on social media, making engagement public, using compelling images, and simplifying donations. Although clicktivism faces criticism, it is making a difference when combined with real-world action.
The document discusses the concept of "clicktivism" or supporting causes online rather than taking real action. While raising awareness on social media, most "clicktivists" do not translate their online support into donations, volunteering, or activism. Research shows only 25% of those who learn about issues online then take meaningful action to address them. Several examples are given of online campaigns that failed to create change, such as #BringBackOurGirls and Kony 2012. The document argues that clicks and likes alone will not impact the world, and that real action is needed to create change.
This document outlines a proposed documentary series exploring the impact of social media on culture. The 4 episode series would examine:
- The definition and history of social media and its rise in popularity over time.
- The positive and negative effects social media has already had on society, including facilitating political movements but also enabling cyberbullying.
- How social media has influenced different types of online communities and cultures centered around activities like blogging, social networking, and microblogging on sites like Facebook, Twitter and Tumblr.
- Whether social media's impact will continue growing, how its development may shape future communication, and if there are ways to prevent some of its negative influence.
Each episode would focus
This document discusses how social media has impacted charity work and fundraising. It notes that over 2 billion people used social media in 2015, removing barriers to communication. Social media allows anyone to positively impact society through networking and community engagement. "Clicktivism", the use of digital technologies to support causes, has increased some charities' donations, like UNICEF raising over $1 million through Facebook in 2014. However, many people learn about causes through social media but do not donate. Some campaigns on social media have successfully increased donations, like the ALS ice bucket challenge. While not all social media exposure translates to donations, donation amounts have increased for many charities. It concludes that while traditional fundraising is not obsolete, it would
Social Media for Student Social EntrepreneursLee Fox
In sheer numbers, youth may be the largest user demographic of social media, but do they know how to use these tools to build relationships, grow a community and build capacity? Delivered to high school students, this workshop combines videos, polls and student voice to learn how to affect change with 21st century tools.
1) Clicktivism refers to the use of digital technologies like social media to support causes. Social media has become the preferred medium for digital activism as 90% of young adults and 76% of teens use social media platforms.
2) Hashtags are commonly used in clicktivism to raise awareness of issues and attract attention to movements. The ALS Ice Bucket Challenge is an example of a viral hashtag campaign that raised over $15 million for ALS.
3) While clicktivism allows more people to engage in activism and express support for issues, some argue it is ineffective if it does not motivate real-world action or lead to campaign fatigue over repeated hashtags.
Clicktivism, or online activism through social media, has the potential to raise awareness for important causes but often fails to create real change. While a hashtag like #BringBackOurGirls received millions of retweets, it did not lead to the kidnapped girls being rescued. Effective activism requires real-world actions like letters, meetings, and protests in addition to online engagement. Most people who learn about issues online do not take further meaningful actions to create change. Clicktivism allows people to feel involved without doing real work and can oversimplify complex problems. While digital activism keeps issues in the public conversation, true impact requires offline efforts that address issues at their roots.
Clicktivism, or digital activism using social media, has grown in popularity with the rise of social media use. Hashtags have become a common tool for raising awareness of causes, though sustained exposure is often needed to motivate real-world action. The ALS Ice Bucket Challenge is an example of a viral hashtag campaign that successfully raised millions for the cause. However, critics argue that clicktivism lacks sustained impact and is more about personal reputation than creating change.
This document provides 10 rules for effective social media engagement, including establishing a strategy, listening to your audiences, building relationships, establishing an authentic voice, gaining trust, knowing your target audiences, dedicating time to engage, and measuring results. It emphasizes that social media is about building relationships not just transactions, and suggests engaging where your audiences are already present on various social media platforms like Facebook, Twitter, and LinkedIn.
Presentation was given at the Council on Foundations STEPS conference in San Francisco on September 21, 2011. Community foundations are in a unique position where they cn be the voice for the community and delivering stories while innovating video. First, they will need to let go and let the community dictate the content.
This document discusses how celebrity crowdfunding can be an effective way to raise money for social causes. It provides examples of successful celebrity crowdfunding campaigns on Prizeo that raised hundreds of thousands of dollars more than their targets for charities. Experts say celebrities can significantly boost donations through social media engagement and by sharing personal stories. Crowdfunding campaigns are more likely to succeed when they connect people emotionally and integrate social media to tell those stories. Overall, the document argues that celebrity crowdfunding can be an impactful way to fundraise for organizations if done effectively.
UST Holloran Center and SLLF: Technological, societal, and behavioral changes...Paul W. Taylor
Presentation to the State Legislative Leaders Foundation (SLLF)
and the Holloran Center for Ethical Leadership's Professions 2015 Upper Midwest Ethics & Leadership Summit (University of St. Thomas School of Law)
The document discusses a social media workshop at a national conference. It provides examples of how social media can be used to reach supporters and share news, stories, and information. Specific examples are given of how social media like Facebook, Twitter, and YouTube have been successfully used for campaigns, fundraising, and sharing research news. Attendees are asked to share their own social media usage ideas and experiences.
How The Internet Is Revolutionizing Activism Paige Day
The document discusses the rise of online activism, known as "clicktivism", and argues that it can be an effective way to create social change. While some critics argue that online actions like likes and shares do little, the document points to examples like the #BringBackOurGirls and ALS Ice Bucket Challenge campaigns that harnessed social media to raise awareness and funds. It suggests that the internet allows issues to reach a global audience and that multiple exposures online can motivate real-world action and support for causes.
This document discusses using social networks and modern technology for HIV prevention. It notes that social media and mobile technologies could help revolutionize HIV prevention efforts. It examines how various social media tools like social networks, commenting, and rating can help connect people, engage in conversations, and spread information online. The document provides statistics on internet and social media use among different age groups to demonstrate the potential reach. It advocates for using social media to listen, learn from others, collaborate, and create discussions to support HIV prevention goals.
I presented on social media today for the HR group with the Minnesota Department of Transportation. They organized their conference with a Star Trek motif, which caused me to refresh my presentation, encouraging them to boldly go....
This document discusses clicktivism, which refers to online activism and supporting causes through social media. While clicktivism allows causes to gain support and awareness easily online, some critics argue it does not translate to real-world action or change. However, others counter that social media activism is still important for spreading awareness widely and enabling larger scale real-world demonstrations and policy changes. The document also explores how crowdfunding has given smaller organizations and innovative projects a way to raise funds and support online. Overall, while clicktivism alone may not create change, it can be an important tool for promoting causes and bringing more people into real-world activism.
Making smart decision: Thornley Fallis whitepaper looks at important trends, metrics and benchmarks to inform digital communications strategies for 2014 and beyond.
Similar to Seattle International Film Festival Social Media Strategy (20)
Seattle International Film Festival Social Media Strategy
1. Seattle International Film Festival Opportunities for Social Media Rebekah Peterson, Peter Luyckx, Suna Gurol University of Washington Master in Communication in Digital Media May 28, 2009 – Social Production COM581
The Seattle International Film Festival (SIFF) is the largest audience-driven film festival in North America. In addition to the spring festival, SIFF showcases films year-round at Seattle theaters. SIFF’s principle objectives are to promote film as a medium that fosters cross–cultural communication, education, and international understanding.
According to SIFF, 35% of people claim they hear about SIFF through word-of-mouth. Social media is an ideal medium to amplify word-of-mouth marketing.
SIFF provides the material - Put the user in charge of spreading the word.
Build awareness about the festival and generate momentum for launch—create buzz . Increase ticket sales. Reach out to a younger audience (Millennium/Gen-Y/Gen-X) and empty nesters. Increase attendance by Asian/Pacific Islander, African-American, and Hispanic viewers, Position SIFF as the authority on all things film-related. Build a community of film-lovers in Seattle. Partner with community organizations.
Even though SIFF uses many social media tools, they provide general, one-way broadcast about events and happenings at the festival, and no two-way dialog about upcoming SIFF activities. Social media challenges: SIFF has been unsure of its overall social media strategy—as a result, it does not have a roadmap for implementation. Multiple tools available for social media engagement, without clear direction, appear to have overwhelmed staff. No dedicated social media staffing, generally limited human resources. Web development isn’t in-house but provided by third-party vendor and indications of difficulties in that area. The large volume of films and participating theaters has overwhelmed some audiences Positive Opportunity: Moderate to strong support from upper-management for implement social media strategies Already doing a lot: -- SIFF Twitter feed up on the home page -- SIFFtv videos and blog -- Share button on every film detail page -- Reviews of the films on the detail page and linked from the home page as well -- Links to other media (film website)
Shirky notes: “ [The good use of social tools] relies on a successful fusion of a plausible promise, an effective tool, and an acceptable bargain with the users. The promise is the basic "why" for anyone to join or contribute to a group. The tool helps with the "how"... And the bargain sets the rule of the road: if you are interested in the promise and adopt the tools, what can you expect and what will be expected of you?" Using Twitter you can: Create hashtags (e.g., “#passingstrange”) for many films, as well as hashtags for special events (“#spikelee” or “#dinnermovie”) and general festival discussions (#siff). Re-tweet interesting tweets from audience members. Tweet interesting facts about films SIFF is showing or tweet condensed plotlines. Follow directors and evangelists and followers and engage in the community with replies and direct messages. Retweet interesting tweets. Using Facebook you can: Post film clips, pictures from film screenings, event info for public Send updates to fans of schedule each day Website: Link to SIFF Facebook, blog, MySpace, and YouTube options on the home page of their website.
A good example of what they could do. Can access the tweets from the crowd.... and then put them on your website and comment on them. Also respond to tweets as appropriate. Don't let the conversation exist in a vacuum. Some comments from Twitter crowd. Twitter Search: BogdanGheorghe: if SIFF was in the winter they'd have way better chances of getting me indoors and watching a movie. brentdw: @dalanmiller Are you going to SIFF this year? I have good intentions every year but have yet to see anything. jaydeflix: best part of # siff so far? the movies. the worst? the one way stream of communications from @siffnews. # siff needs a cmty manager imho. equenin: went to SIFF & saw Melodrama Habibi, a lovely French film http://is.gd/E8Ww TroyHeerwagen: Trying to figure out what movie I want to see at SIFF . Too many options, it's too difficult to choose. bethmv: Just realized I'm dropping my friend off at airport early enough that I can go to a 9pm-ish # SIFF screening tonight. Any recommendations? kateler: I've been in a SIFF -induced fog all weekend and haven't been keeping up with the internets. Did I miss anything? omniyuletide: Death by homework. $9.99 was great. I recommend it. Some asshole gave it a terrible review on siff .net, so I pointed out his misconceptions. posiegirl: I'm Gonna Explode had a strong beginning & ending, but the middle dragged. Sadly, smallest audience EVER. Too sunny out! # SIFF borisjabes: Anyone want to watch SIFF movie at 7 (black comedy called Terribly Happy) pmarckworth: @theanniej How was the French Open today? We might go to SIFF today but the weather's so beautiful it's hard to stay inside. dnwillingham: SIFF -Dead Snow, NO, 09 4 star IMDb 6.9/2364 Nazi zombies! Hilarious, if you like comedy-horror at all, see this. gear02: @ericat13 @JiunweiC dude...has your entire weekend been # SIFF ?
Season ticket holders, SIFF’s most ardent fans, are an untapped resource that could prove to be powerful evangelists for SIFF. SIFF's main role in this process will be to support and nurture the conversation and provide the tools that enable community members to spread the word. Ideas for engaging evangelists include: Host a pre-screening for season ticket holders. Ask them to write a review of the film for the website Offer interested people the chance to be bloggers for the film festival. They can blog about films they have seen, line culture, give further detail about a particular film or director Engage the line culture by encouraging people to tweet or post their responses on facebook. Check out film blogs, such as http://nwfilmforum.wordpress.com/ http://seattlefilminstitute.com/blog http://womeninfilm-seattle.org/ http://publicola.net/?p=6677#more-6677
At (pre-) festival film screenings, ask audience members to participate by posting film reviews on the SIFF website. Their reviews will be authentic and will provide viral word-of-mouth marketing for the second screening of the film. To encourage participation in reviewing films offer an Audience Film Critic award at the end of the festival with festival passes for next season.
Another option is to promote audience participation by encouraging aspiring filmmakers to create their own video reviews of films. Allow for posting on SIFF’s Facebook page and YouTube channel. Ensure comments are enabled on the videos. Tweet and link to the most interesting ones.
By partnering with other organizations or at least letting them know about relevant films, encourage them to broadcast SIFF schedule. Asian Art Museum – Facebook & Twitter feed Northwest African-American Museum – Facebook Wing Luke Asian Museum – Facebook Casa Latina – blog ColorsNW magazine – MySpace, Facebook **How exactly are you thinking that they would partner using MyFace, Twitter, and Blogs?
This is the unsexy, but ultimately fascinating, part of social media marketing. Metz’ ROP (return on participation) is what your brand gets in exchange for participating in social media. Several ways to measure ROP include: - Set up a monitoring system on SIFF’s Twitter, Website, Facebook page, and YouTube channel. Notice both positive and negative comments. - Track data for your website using Google analytics. Determine if there is a correlation between social media engagement and audience participation. - Adjust your strategy as you find out more.
SIFF has the right ingredients to engage its current audience more fully and reach its target audiences—younger generations, hispanic, and asian populations, and families. Embracing the tools of social media will prove to be a powerful force in connecting with its audience in new ways. Providing opportunities for ardent fans, as well as casual attendees, to share and dialog about the films that resonate with them is one of the keys to generating and sustaining immediate enthusiasm about the upcoming film festival.