- Why e-shop needs recommendations
- Magento recommendation out of the box
- 10 best recommendation‘s strategies that is NOT Included in Magento
- Cases & Examples
Establishing An Online Presence - Coonamble Shire CouncilAndrew Cavallaro
The following presentation was delivered to businesses within the Coonamble Shire Council region in October 2016. Topics covered included:
- Planning for an online store
- Marketing an e-commerce store
- How to ensure you choose a platform that will best suit your needs
- Defining your target market and understanding what they want from a website
- Understanding the importance of online analytics
Shopify Retail Tour - Mailchimp Email MarketingShopify
This document discusses how to use email marketing effectively for e-commerce businesses. It recommends focusing on building an email list, writing clear and targeted emails, and connecting email data to sales. The document also covers personalizing emails based on customer data, testing emails through optimization, and setting up automated emails for tasks like abandoned cart recovery. The overall goal is to use email marketing to drive more revenue, awareness, and customer retention through relevant personalized messages.
A step-by-step workshop chockfull of all the info you’ll need to set up your store on Shopify, manage your account and get selling. Please bring a laptop.
This slideshow covers some of the major elements of what it takes to become competitive in eCommerce in 2015. Many of these are broad topics but it is a great overview of what you might want to think about as a small, mid, or even enterprise eCommerce business.
Trouvus Recommendations Plug-In for Magento Trouvus
Trouvus is delighted to provide a state-of-the-art recommendations system to small and medium sized e-commerce shops on the Magento platform. Smaller retail shops often contain more than a sufficient amount of items for sale, but do not have a sophisticated enough system in place, if any, to keep customers on their site long enough to discover all of the items.
Trouvus prides itself on a quick and easy implementation process. While continuously working on expediting this process, it was decided to create a javascript-based Magento extension to receive proof of concept. The integration of sophisticated recommendation system became exponentially faster with the Trovus Magento plug-in.
Building an E-Commerce Business with ShopifyGrowth Spark
This document provides an overview of an e-commerce workshop that will cover setting up an e-commerce store using Shopify and creating an e-commerce business strategy. The workshop leader has experience as an entrepreneur and e-commerce teacher. Key topics that will be discussed include the features of Shopify, the four key metrics that drive e-commerce success, analyzing the customer lifecycle through acquisition, conversion, fulfillment, retention and measurement, and tools that can help with various parts of the e-commerce process.
Elad goldenberg: How to Develop your eCommerce StrategyElad Goldenberg
How to Develop your eCommerce Strategy
The 3 verticals of strategy:
1 - The Offering: What?
2 - The Experience: How?
3 - Marketing Channel: To Whom and Where?
Newest strategies, leading companies and useful tips.
Enjoy,
Elad
World of Linens provides fully managed e-commerce and online retail services to clients. They have over 100 client websites since 2000 and a staff of 35 professionals. Their clients are niche retailers and mail order companies seeking to increase their online sales between £5m-£25m annually. World of Linens helps design, develop, optimize, host and manage online stores to be highly convertible with strong design, content, and search engine optimization. They provide end-to-end services from initial site design and build to ongoing hosting, support, reporting, and analytics.
Establishing An Online Presence - Coonamble Shire CouncilAndrew Cavallaro
The following presentation was delivered to businesses within the Coonamble Shire Council region in October 2016. Topics covered included:
- Planning for an online store
- Marketing an e-commerce store
- How to ensure you choose a platform that will best suit your needs
- Defining your target market and understanding what they want from a website
- Understanding the importance of online analytics
Shopify Retail Tour - Mailchimp Email MarketingShopify
This document discusses how to use email marketing effectively for e-commerce businesses. It recommends focusing on building an email list, writing clear and targeted emails, and connecting email data to sales. The document also covers personalizing emails based on customer data, testing emails through optimization, and setting up automated emails for tasks like abandoned cart recovery. The overall goal is to use email marketing to drive more revenue, awareness, and customer retention through relevant personalized messages.
A step-by-step workshop chockfull of all the info you’ll need to set up your store on Shopify, manage your account and get selling. Please bring a laptop.
This slideshow covers some of the major elements of what it takes to become competitive in eCommerce in 2015. Many of these are broad topics but it is a great overview of what you might want to think about as a small, mid, or even enterprise eCommerce business.
Trouvus Recommendations Plug-In for Magento Trouvus
Trouvus is delighted to provide a state-of-the-art recommendations system to small and medium sized e-commerce shops on the Magento platform. Smaller retail shops often contain more than a sufficient amount of items for sale, but do not have a sophisticated enough system in place, if any, to keep customers on their site long enough to discover all of the items.
Trouvus prides itself on a quick and easy implementation process. While continuously working on expediting this process, it was decided to create a javascript-based Magento extension to receive proof of concept. The integration of sophisticated recommendation system became exponentially faster with the Trovus Magento plug-in.
Building an E-Commerce Business with ShopifyGrowth Spark
This document provides an overview of an e-commerce workshop that will cover setting up an e-commerce store using Shopify and creating an e-commerce business strategy. The workshop leader has experience as an entrepreneur and e-commerce teacher. Key topics that will be discussed include the features of Shopify, the four key metrics that drive e-commerce success, analyzing the customer lifecycle through acquisition, conversion, fulfillment, retention and measurement, and tools that can help with various parts of the e-commerce process.
Elad goldenberg: How to Develop your eCommerce StrategyElad Goldenberg
How to Develop your eCommerce Strategy
The 3 verticals of strategy:
1 - The Offering: What?
2 - The Experience: How?
3 - Marketing Channel: To Whom and Where?
Newest strategies, leading companies and useful tips.
Enjoy,
Elad
World of Linens provides fully managed e-commerce and online retail services to clients. They have over 100 client websites since 2000 and a staff of 35 professionals. Their clients are niche retailers and mail order companies seeking to increase their online sales between £5m-£25m annually. World of Linens helps design, develop, optimize, host and manage online stores to be highly convertible with strong design, content, and search engine optimization. They provide end-to-end services from initial site design and build to ongoing hosting, support, reporting, and analytics.
Multi channel mogelijkheden met magentovalantic NL
De manier waarop consumenten producten zoeken, kwalificeren en uiteindelijk aankopen kan niet langer netjes opgesplitst worden in een online (shop / marktplaats) of offline (fysische winkel) methodologie. Kathleen Claes van Magento zal laten zien hoe Magento als deel van de ebay Inc groep uw organisatie kan helpen om op strategische en technologische wijze antwoord te bieden aan deze uitdaging.
This presentation will cover how to setup Shopify store:-By this presentaion shopify Beginner’s easliy leran about Shopify Store setup folowing basic steps:Introduction,Signup to Shopify ,Snazz up your store with a theme ,Add products,Launch your store ,
[Webinar] Supercharge your marketing with web push notifications and conversi...VWO Engage
Get the recording of the webinar - https://goo.gl/9oGgiM
Every year paid acquisition costs more. Your business has to compete for the same audience as your rivals and thereby paid acquisition channels are getting more and more expensive. However, all these expenses are worthwhile only if you can retain the customers.
In this webinar on “Conversion Optimization”, we’ll demonstrate how you can use web push notifications to increase the number of returning visitors and improve conversions and customer lifetime value.
How to Uncover Customer Data and Increase Online SalesShopVisible
When managing eCommerce sites, it’s crucial to be familiar with how people interact and engage with your site, and what drives them to buy (or not). In this presentation we discuss best practices for managing an eCommerce Site, how to follow a customer’s conversion path, and how to get the most out of the data you’re collecting
Shopify Dropshipping Guide - Why Use ShopifyIlya Bilbao
This document provides an overview of dropshipping and how to set up a Shopify dropshipping store. It discusses what dropshipping is, the benefits like low startup costs and scalability, potential drawbacks like delivery issues. It also covers finding reliable dropshippers, avoiding scams, and the basic setup process for a Shopify store using dropshipping. The goal is to educate readers on how dropshipping works and how to successfully launch a Shopify dropshipping business.
Real-time bidding (RTB) is revolutionizing the world of display advertising. sociomantic is making it easy for large eCommerce advertisers to get started in this powerful new performance channel.
Stay Ahead in 2020: Advertising on the Growing Walmart MarketplaceTinuiti
1) Walmart is emerging as a growing marketplace for brands and sellers to reach customers.
2) The webinar discusses how top performing brands are expanding to Walmart by utilizing tools for catalog management, repricing, and listings to capture more sales.
3) Attendees learn about advertising options on Walmart including sponsored products and search ads, as well as tips for product content and management to boost sales and visibility.
The document discusses how online targeting is changing online marketing and describes various targeting methods that can be used including behavioral, daypart, geo, re-targeting, affinity, and referral targeting. It promotes Wingify, an online targeting solution that allows users to target customers based on over 30 dimensions and customize targeting options. Wingify also offers advanced testing, reporting, and analytics features to optimize online campaigns and learn what content and messages work best for different customer segments.
Real-time Optimization and E-Commerce PersonalizationDynamic Yield
This document summarizes a presentation about real-time personalization and optimization. It discusses how personalization increases user engagement and conversions for marketers by showing consumers content tailored to their interests. While marketers recognize the importance of personalization, many barriers like IT challenges and resource requirements have prevented widespread adoption. The presentation then explores how personalization works using visitor data like demographics, behavior, and interests to customize the user experience in real-time. Real-time optimization is presented as an improvement over traditional A/B testing by selecting the best variation for each individual user.
This document discusses how to measure the success of a website through web analytics. It recommends setting up separate accounting for the website and tracking key metrics like visits, conversion rate, and sales statistics. Conversion rate is very important but what counts as a conversion depends on the business - for a retailer it's sales numbers and values, for a lead generator it's requests for quotes. The document also discusses diagnosing issues with low conversion rates by examining the audience, website itself, business fundamentals, product selection, competition, expectations, and sales integration.
This document provides an overview of e-commerce and tips for setting up an online store. It discusses the key components of an e-commerce site including marketing, sales, and technology. It also outlines the most popular sales channels, types of e-commerce solutions, and tips for driving online sales. The document aims to educate businesses on how to design, build, and optimize an e-commerce presence.
Op 29 juni sprak Kathleen Claes van Magento tijdens de FAS. De zaal zat vol e-commerce ondernemers die kwamen luisteren naar de voordelen van Magento Enterprise.
Dropshipping is a retail fulfillment method where a store does not keep products in stock. Instead, when a customer places an order, the store purchases the product from a third party supplier who then ships the product directly to the customer. This allows stores to offer a wide selection of products without investing in inventory upfront or handling products directly. While dropshipping has many benefits like low startup costs and flexibility, it also has some disadvantages like low margins due to competition and issues with inventory tracking and supplier mistakes. Overall, dropshipping is a legitimate business model that many successful online retailers utilize.
TapXpress is a mobile app that allows customers to locate items, view offers and complete checkout directly from their phone. It solves problems for both customers and store owners. For customers, it eliminates locating items, missed offers and checkout delays. For store owners, it provides targeted advertising, utilizes shopping data and reduces paper usage. The app guides customers through the shopping process using info tags, item tags and pay tags located throughout the store. It creates shopping lists, maps aisles, shows product details and recommendations, adds items to the cart and processes payment. This streamlines the shopping experience while increasing customer satisfaction and sales for stores.
E-commerce Berlin Expo 2018 - Getting start with Business Intelligence, Incre...E-Commerce Berlin EXPO
Thanos Dimitriou Commercial Director Netsteps
Ioannis Karalis Founder and CEO Netsteps
Ioannis Karalis is the founder and CEO of Netsteps. The company was founded in 2013 and specializes in consultancy, implementation and marketing for e-commerce projects.
Before that, he studied Physics at the University of Athens and completed his first year of postgraduate studies at Athens Information Technology (A.I.T.). interrupted his studies and started working on IT projects in the web.
He has worked in the educational sector, teaching computer science and programming. Then he worked for Singular Logic PCS company on the implementation of projects for the banking sector.
Vaimo looks at key points in making B2C and B2B e-commerce workImmo Böhm
There are many things to consider when building an online store - here Vaimo shares some insights into both B2B and B2C strategies for successful online shopping in South Africa
Approach for Increasing eCommerce Store Revenues through Conversion Strategy
What can be achieved?
- Gain better conversions/revenue
- Gain more audience
- Engage with buyers better
- Improve Brand image
Merchandising around out of stock to save the saleNEW MEDIA GURU
Merchandising around out of stock to save the sale
>>>>>>
An online shopper’s discovery that a searched-for product is out of stock is a lost opportunity for the merchant. Frustration can drive shoppers to another site, leaving a trail of disappointment with the brand in their wake – but it doesn’t have to be that way. It’s all about narrowing the gap between the expectations your site sets up for shoppers around current inventory status and what your site is able to deliver. This session will highlight how merchants can handle out-of-stocks online to retain shoppers’ future business, and even direct them to other in-stock products in a way they’ll be receptive to.
Think With Google - Shopping Breakout SessionHarsha MV
Smart Shopping campaigns provide an automated campaign type for retailers across Google search, display network, YouTube, and Gmail. It uses machine learning to optimize bidding and placement based on goals, insights from Google and retailers, and factors like queries, devices, locations, and time. Retailers are asked to shift to goal-based optimization across all channels and formats rather than manual optimization by channel. Case studies show Smart Shopping delivers significantly more value per rupee spent compared to other campaign types and drives large reductions in cost-per-acquisition and improvements in return on ad spend for retailers. Automated feeds allow Google to discover products on a retailer's website and submit them to their Merchant Center account to manage local inventory ads, which display local
The document promotes Interspire Shopping Cart software as an alternative to traditional, outdated ecommerce platforms. It claims Interspire Shopping Cart offers professionally designed store themes, fully customizable design without coding knowledge, integrated marketing and sales tools, and business analytics to help users grow their online stores. In contrast, it describes traditional platforms as requiring technical expertise, high costs for customization, and a lack of integrated features for marketing and analytics.
Multi channel mogelijkheden met magentovalantic NL
De manier waarop consumenten producten zoeken, kwalificeren en uiteindelijk aankopen kan niet langer netjes opgesplitst worden in een online (shop / marktplaats) of offline (fysische winkel) methodologie. Kathleen Claes van Magento zal laten zien hoe Magento als deel van de ebay Inc groep uw organisatie kan helpen om op strategische en technologische wijze antwoord te bieden aan deze uitdaging.
This presentation will cover how to setup Shopify store:-By this presentaion shopify Beginner’s easliy leran about Shopify Store setup folowing basic steps:Introduction,Signup to Shopify ,Snazz up your store with a theme ,Add products,Launch your store ,
[Webinar] Supercharge your marketing with web push notifications and conversi...VWO Engage
Get the recording of the webinar - https://goo.gl/9oGgiM
Every year paid acquisition costs more. Your business has to compete for the same audience as your rivals and thereby paid acquisition channels are getting more and more expensive. However, all these expenses are worthwhile only if you can retain the customers.
In this webinar on “Conversion Optimization”, we’ll demonstrate how you can use web push notifications to increase the number of returning visitors and improve conversions and customer lifetime value.
How to Uncover Customer Data and Increase Online SalesShopVisible
When managing eCommerce sites, it’s crucial to be familiar with how people interact and engage with your site, and what drives them to buy (or not). In this presentation we discuss best practices for managing an eCommerce Site, how to follow a customer’s conversion path, and how to get the most out of the data you’re collecting
Shopify Dropshipping Guide - Why Use ShopifyIlya Bilbao
This document provides an overview of dropshipping and how to set up a Shopify dropshipping store. It discusses what dropshipping is, the benefits like low startup costs and scalability, potential drawbacks like delivery issues. It also covers finding reliable dropshippers, avoiding scams, and the basic setup process for a Shopify store using dropshipping. The goal is to educate readers on how dropshipping works and how to successfully launch a Shopify dropshipping business.
Real-time bidding (RTB) is revolutionizing the world of display advertising. sociomantic is making it easy for large eCommerce advertisers to get started in this powerful new performance channel.
Stay Ahead in 2020: Advertising on the Growing Walmart MarketplaceTinuiti
1) Walmart is emerging as a growing marketplace for brands and sellers to reach customers.
2) The webinar discusses how top performing brands are expanding to Walmart by utilizing tools for catalog management, repricing, and listings to capture more sales.
3) Attendees learn about advertising options on Walmart including sponsored products and search ads, as well as tips for product content and management to boost sales and visibility.
The document discusses how online targeting is changing online marketing and describes various targeting methods that can be used including behavioral, daypart, geo, re-targeting, affinity, and referral targeting. It promotes Wingify, an online targeting solution that allows users to target customers based on over 30 dimensions and customize targeting options. Wingify also offers advanced testing, reporting, and analytics features to optimize online campaigns and learn what content and messages work best for different customer segments.
Real-time Optimization and E-Commerce PersonalizationDynamic Yield
This document summarizes a presentation about real-time personalization and optimization. It discusses how personalization increases user engagement and conversions for marketers by showing consumers content tailored to their interests. While marketers recognize the importance of personalization, many barriers like IT challenges and resource requirements have prevented widespread adoption. The presentation then explores how personalization works using visitor data like demographics, behavior, and interests to customize the user experience in real-time. Real-time optimization is presented as an improvement over traditional A/B testing by selecting the best variation for each individual user.
This document discusses how to measure the success of a website through web analytics. It recommends setting up separate accounting for the website and tracking key metrics like visits, conversion rate, and sales statistics. Conversion rate is very important but what counts as a conversion depends on the business - for a retailer it's sales numbers and values, for a lead generator it's requests for quotes. The document also discusses diagnosing issues with low conversion rates by examining the audience, website itself, business fundamentals, product selection, competition, expectations, and sales integration.
This document provides an overview of e-commerce and tips for setting up an online store. It discusses the key components of an e-commerce site including marketing, sales, and technology. It also outlines the most popular sales channels, types of e-commerce solutions, and tips for driving online sales. The document aims to educate businesses on how to design, build, and optimize an e-commerce presence.
Op 29 juni sprak Kathleen Claes van Magento tijdens de FAS. De zaal zat vol e-commerce ondernemers die kwamen luisteren naar de voordelen van Magento Enterprise.
Dropshipping is a retail fulfillment method where a store does not keep products in stock. Instead, when a customer places an order, the store purchases the product from a third party supplier who then ships the product directly to the customer. This allows stores to offer a wide selection of products without investing in inventory upfront or handling products directly. While dropshipping has many benefits like low startup costs and flexibility, it also has some disadvantages like low margins due to competition and issues with inventory tracking and supplier mistakes. Overall, dropshipping is a legitimate business model that many successful online retailers utilize.
TapXpress is a mobile app that allows customers to locate items, view offers and complete checkout directly from their phone. It solves problems for both customers and store owners. For customers, it eliminates locating items, missed offers and checkout delays. For store owners, it provides targeted advertising, utilizes shopping data and reduces paper usage. The app guides customers through the shopping process using info tags, item tags and pay tags located throughout the store. It creates shopping lists, maps aisles, shows product details and recommendations, adds items to the cart and processes payment. This streamlines the shopping experience while increasing customer satisfaction and sales for stores.
E-commerce Berlin Expo 2018 - Getting start with Business Intelligence, Incre...E-Commerce Berlin EXPO
Thanos Dimitriou Commercial Director Netsteps
Ioannis Karalis Founder and CEO Netsteps
Ioannis Karalis is the founder and CEO of Netsteps. The company was founded in 2013 and specializes in consultancy, implementation and marketing for e-commerce projects.
Before that, he studied Physics at the University of Athens and completed his first year of postgraduate studies at Athens Information Technology (A.I.T.). interrupted his studies and started working on IT projects in the web.
He has worked in the educational sector, teaching computer science and programming. Then he worked for Singular Logic PCS company on the implementation of projects for the banking sector.
Vaimo looks at key points in making B2C and B2B e-commerce workImmo Böhm
There are many things to consider when building an online store - here Vaimo shares some insights into both B2B and B2C strategies for successful online shopping in South Africa
Approach for Increasing eCommerce Store Revenues through Conversion Strategy
What can be achieved?
- Gain better conversions/revenue
- Gain more audience
- Engage with buyers better
- Improve Brand image
Merchandising around out of stock to save the saleNEW MEDIA GURU
Merchandising around out of stock to save the sale
>>>>>>
An online shopper’s discovery that a searched-for product is out of stock is a lost opportunity for the merchant. Frustration can drive shoppers to another site, leaving a trail of disappointment with the brand in their wake – but it doesn’t have to be that way. It’s all about narrowing the gap between the expectations your site sets up for shoppers around current inventory status and what your site is able to deliver. This session will highlight how merchants can handle out-of-stocks online to retain shoppers’ future business, and even direct them to other in-stock products in a way they’ll be receptive to.
Think With Google - Shopping Breakout SessionHarsha MV
Smart Shopping campaigns provide an automated campaign type for retailers across Google search, display network, YouTube, and Gmail. It uses machine learning to optimize bidding and placement based on goals, insights from Google and retailers, and factors like queries, devices, locations, and time. Retailers are asked to shift to goal-based optimization across all channels and formats rather than manual optimization by channel. Case studies show Smart Shopping delivers significantly more value per rupee spent compared to other campaign types and drives large reductions in cost-per-acquisition and improvements in return on ad spend for retailers. Automated feeds allow Google to discover products on a retailer's website and submit them to their Merchant Center account to manage local inventory ads, which display local
The document promotes Interspire Shopping Cart software as an alternative to traditional, outdated ecommerce platforms. It claims Interspire Shopping Cart offers professionally designed store themes, fully customizable design without coding knowledge, integrated marketing and sales tools, and business analytics to help users grow their online stores. In contrast, it describes traditional platforms as requiring technical expertise, high costs for customization, and a lack of integrated features for marketing and analytics.
Exceeding Customer Expectations with Personalization - They Key to increasin...Nosto
Customer expectations are consistently rising and a personalized ecommerce experience is at the top of the list. Personalization has gone from an optional extra to being a key component of what it means to be driving a successful ecommerce businesses. But dipping your toe isn’t enough - shoppers want a tailored experience at every touch point.
See the webinar slides to learn to:
- Understand the power behind personalization
- Implement and utilise the ACRO model
- Generate an effective return on your marketing spend
- Exceed customer expectations and increase your CLTV
In this webinar Nosto’s Head of Customer Success Jan Soerensen also ran through real-life examples and tried and tested recommendations on how you can exceed customer expectations with personalization to increase CLTV.
E commerce channels - Mathieu Van de VeldeThe Reference
This document discusses strategies for interaction marketing with e-commerce consumers. It outlines various acquisition and retention channels including search engine optimization, search engine advertising, display ads, affiliate marketing, remarketing, loyalty programs, and CRM. It emphasizes defining targets, segmentation, personalization, A/B testing to increase conversion rates, and multi-channel attribution. The document provides examples and resources for implementing these strategies to optimize the customer experience and drive sales.
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
This month we'll explore the topic of Ecommerce for Associations. Join us for this webinar as we get an overview of how important Ecommerce for Associations is for your organization.
This document provides guidance on maximizing online conversions for e-commerce businesses. It recommends focusing on key areas like having a user-friendly website with high-quality product images and descriptions, optimizing search and filtering capabilities, offering competitive pricing and delivery options, and driving traffic through search engine optimization, paid search, and social media marketing. Testing different website designs and pages through A/B testing is also emphasized to improve the customer experience and increase conversion rates.
Magento als uw e-commerce platform
Maandag 1 december, E-Commerce, Kortrijk Xpo
Ontdek welke mogelijkheden het Magento platform biedt om uw e-commerce strategie mee uit te bouwen. Welke basis features zijn onmisbaar in uw webshop en hoe kan uw basispakket uitgebreid worden met de beste modules? Kom het ontdekken.
17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site...WebEngage
Online conversion funnel optimization has mostly been limited to use of emails and analytics tools. This document highlights the use of on-site overlays (as modal windows, or nudges or pop-ups etc) in some very interesting ways to plug the leak in your funnel by pro-active and personalized messaging.
In the world of CRO, there's always a room to do more. And, at WebEngage, we are committed to provide you more ways to do so.
Let's convert! More ...
Why Building a Recommendation Engine is a Good Strategy for Your eCommerce Bu...Alaina Carter
The document discusses the importance and benefits of building a recommendation engine for ecommerce businesses. It explains that recommendation engines analyze customer purchase histories and behaviors to suggest additional products they may be interested in. This increases sales by personalizing the customer experience and exposing them to new products. However, the document also notes some common issues with recommendation engines, such as the "cold start problem" of suggesting items to new users with no purchase history. It emphasizes the need for recommendation engines to recognize uniqueness and diversity among customers.
Shopping ads and buy buttons - what's new (June 2015)Ann Stanley
The huge growth in Google Shopping or Product Listing ads has meant massive innovation, with new features offered in Google and the announcement of the Google button. However Amazon, Facebook and social platforms have all responded by offering a range of products ads and buy buttons. This article presented at SASCon in Manchester gives an overview of the current status of all the options available to e-commerce merchants.
Retail Insights Pvt. Ltd. provides retail consulting and technology solutions to help businesses with their operational and IT needs. They have a multi-skilled team of consultants with experience in areas like digital transformation, product development, business intelligence, and retail consulting. Their balanced approach uses both on-site and off-shore capabilities. Key focus areas include digital transformation, point solutions, business intelligence, and retail consulting and training.
10 Ways to Boost Your WooCommerce Product Page ConversionsWP Forhad
This document provides 10 tips for boosting product page conversions on a WooCommerce store. Tip 4 discusses optimizing product page descriptions by using compelling language that connects emotionally with customers, avoiding unnecessary jargon, and testing descriptions. It also mentions the importance of structured data and faceted navigation for SEO.
The document summarizes the features and benefits of the e-CBD Shopping Cart ecommerce platform. It highlights issues with traditional shopping cart software, such as requiring technical expertise to customize designs. The e-CBD Shopping Cart offers professionally designed store themes, easy customization without coding knowledge, integrated marketing and reporting tools, and a user-friendly interface. It aims to provide all necessary ecommerce features at a lower cost than alternatives like custom development or open source software.
eCommerce for Everyone: What to Expect in 2017 - State of SearchElizabeth Marsten
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016
This document summarizes the state of search and eCommerce for 2017 according to Elizabeth Marsten. It discusses the growth of platforms like Yahoo, Bing Ads, Amazon and Google in eCommerce search and advertising. It highlights innovations from these platforms in areas like native ads, custom audiences, and the buy button. It emphasizes the importance of high quality product data for success. The document advises focusing on data quality, mobile experiences, and shifting budgets from text to product listing ads as traffic patterns change.
This document summarizes trends in eCommerce search marketing for 2017. It discusses how major search engines and marketplaces like Google, Yahoo, Bing, eBay and Amazon are evolving their advertising products. It also provides data on the growth of visual advertising formats through Polyvore and Google's new "Shop the Look" format. Finally, it discusses opportunities for improving product data quality and the shift toward mobile purchases directly on search engines.
The document provides guidance on increasing the effectiveness of an e-commerce presence. It discusses key details about the UK e-commerce market and trends like click-and-collect. Components of e-commerce are examined, including whether to outsource operations or use do-it-yourself platforms and marketplaces. Factors in choosing options like costs, customization, and product fit are evaluated. The document also reviews optimizing products, payments, order fulfillment, and keeping customer data secure.
Decentralized Justice in Gaming and EsportsFederico Ast
Discover how Kleros is transforming the landscape of dispute resolution in the gaming and eSports industry through the power of decentralized justice.
This presentation, delivered by Federico Ast, CEO of Kleros, explores the innovative application of blockchain technology, crowdsourcing, and incentivized mechanisms to create fair and efficient arbitration processes.
Key Highlights:
- Introduction to Decentralized Justice: Learn about the foundational principles of Kleros and how it combines blockchain with crowdsourcing to develop a novel justice system.
- Challenges in Traditional Arbitration: Understand the limitations of conventional arbitration methods, such as high costs and long resolution times, particularly for small claims in the gaming sector.
- How Kleros Works: A step-by-step guide on the functioning of Kleros, from the initiation of a smart contract to the final decision by a jury of peers.
- Case Studies in eSports: Explore real-world scenarios where Kleros has been applied to resolve disputes in eSports, including issues like cheating, governance, player behavior, and contractual disagreements.
- Practical Implementation: Detailed walkthroughs of how disputes are handled in eSports tournaments, emphasizing speed, cost-efficiency, and fairness.
- Enhanced Transparency: The role of blockchain in providing an immutable and transparent record of proceedings, ensuring trust in the resolution process.
- Future Prospects: The potential expansion of decentralized justice mechanisms across various sectors within the gaming industry.
For more information, visit kleros.io or follow Federico Ast and Kleros on social media:
• Twitter: @federicoast
• Twitter: @kleros_io
Securing BGP: Operational Strategies and Best Practices for Network Defenders...APNIC
Md. Zobair Khan,
Network Analyst and Technical Trainer at APNIC, presented 'Securing BGP: Operational Strategies and Best Practices for Network Defenders' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...APNIC
Adli Wahid, Senior Internet Security Specialist at APNIC, delivered a presentation titled 'Honeypots Unveiled: Proactive Defense Tactics for Cyber Security' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
2. • Why e-shop needs recommendations
• Magento recommendation out of the box
• 10 best recommendation‘s strategies that is
NOT Included in Magento
• Cases & Examples
3. E-commerce manager pain
How to help customers buy any product?
• How to increase conversion rate?
• How to maximize cart value?
• How to speed up my IT?
• How can I have more time?
5. How we define recommendations
Showing additional product to e-shop
buyers when they are shopping
UpSelling, Related products, Cross-selling,
Similar, Alternative, trending, bestsellers,
personalized, sold-out, long tail
7. Up-Selling
Products you wish to your customer to buy instead of the
product that they are viewing
They might be
- More expensive
- Higher margin
- Regular price
12. Machine Learning algorithms
Collaborative filtering
Content based filtering
Association rules
Neural Networks
Black Box engine
algorithms
BIG DATA
Real time
personalization
algorithms
13. Visitor browse e-shop webpage,
each click does matter and is
collected by the reco engine.
AI smart mechanism learn
immediately the visitor
needs based on his
behavioral data.
Recommendation engine predict and
decide automatically what products
the customer might like and display
personalized offer to him in the real
time.
AI based Recommendations