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PERSONAL BRANDING.pptx
- 1. Personal Brand Exploratio n T Y R E S E M C L E M O R E P R O J E C T & P O R T F O L I O W E E K 1 4 / 1 0 / 2 2 This Photo by Unknown Author is licensed under CC BY-NC-ND
- 2. IDENTITY • I COME FROM A SMALL TOWN WHERE OPPORTUNTIES ARE LIMITED SO HARD WORK AND DETERINMATION WHERE SKILLS I LEARNED AT A YOUNG AGE BECAUSE THAT WAS THE ONLY WAY I WAS GOING TO SECCEED. I CONSIDER MYSELF AS A WELL- ROUNDED INDIVIAUL. I FIND MYSELF VAULING HONESTY, LOYALTY, MY WORK ETHIC, AND DRIVE. THREE CORE PRINCIPLES I LIVE BY ARE CHARACTER IS MORE IMPORTANT THAN REPUTATION, DON’T LET FAER OR ANXIETY FACTOR IN DECSIONS, DO WHAT YOU LOVE. MY PASSION IN LIFE HAS ALWAYS BEEN SPORTS, IN AN ASPECT OF THE MEDIA INDUSTRY SUCH AS SPORTS BROACASTING. MY GOAL IN LIFE IS TO ULTIMATLY BECOME THEE TOP RADIO BRAODCASTER IN THE
- 3. PROFESSION JOB TITLES SPORTS RADIO TALK SHOW HOST SPORTS COMMENTATOR SPORTSWRITER BRAND ARCHETYPE I AM AN EXCEPTIONAL DESCISION MAKING BECAUSE I EVAUALTE EVERY POSSIBLE OUTCOME POSTIVE OR NEGATIVE. EVERY DESCISION I MAKE IS WELL THOUGHTOUT WITH THE BEST POSSIBLE OUTCOME IN MIND AND NEVER RUSHED OR IMPULSIVE. This Photo by Unknown Author is licensed under CC BY-SA
- 4. TARGET AUDIENCE J A M E S P I TA R O H E A D O F E S P N • OUTREACH PLAN • I WOULD REACH OUT VIA LINKEDIN • I WOULD PREPARE TO SELL MYSELF AS AN ASSETT TO HIS COMPANY. • I WOULD FOLLOW UP WITH THIS PERSON IMMEDIATELY WHEN I GET A RESPONSE A M Y R I L E Y M I C H A E L W I L B O N S R . R E C R U I T E R AT E S P N S P O R T S C O M M E N TAT O R • OUTREACH PLAN • I WOULD REACH OUT VIA LINKEDIN, INDEED • I WOULD HIGHLIGHT ALL MY QUALIFICATIONS AND SKILLS FOR THE JOB IM APPLYING TO • I WOULD FOLLOW UP WITH THIS PERSON IMMEDIATELY WHEN I GET A RESPONSE • OUTREACH PLAN • I WOULD REACH OUT VIA LINKEDIN • I WOULD TELL HIM HOW MUCH I ADMIRE HIS WORK AND THAT I WOULD LOVE AN OPPORTUNTIY TO LEARN FORM HIM • I WOULD FOLLOW UP WITH THIS PERSON IMMEDIATELY WHEN I GET A RESPONSE
- 5. GOALS SHORT TERM GOAL • GET A JOB IN MY FIELD MIDTERM GOAL • I WANT FINISH UP MY PODCAST AND LAUNCH THE FIRST ESPIOSDE IN THE SUMMER LONGTERM GOAL • CONITUE TO BUILD MY PODCAST AND REACH 100 SUBSCRIBERS ON YOUTUBE
- 6. SKILLS ANALYSIS NOTABLE SKILLS HARD VIDEO EDITING (ADEPT) RESEARCH SKILLS (EXPERT) SOFT WRITING (ADEPT) DEVELOPING STORIES (ADEPT) NOTABLE SKILLS REQUIRED IN TRADE HARD CONVERSATIONS SKILLS (ADEPT) CULTIVATIVING RELATIONSHIPS (NOVICE) SOFT STORY TELLING SKILLS (ADEPT) LEARNING NEW TECHNIQUES (EXPERT)
- 7. PROMISE • I ALLOW SPORTS FANS THE OPPORTUNTIY TO TAKE PART IN DIFFERENT SPORTS DEBATE TOPICS THAT COVER ALL THE UPDATE SPORTS TOPICS BY GIVIVNG UNBAIS OPINIONS AND ANALYSIS.
- 8. CREDENTIALS • PANERA BREAD, ASSIOCATE TRAINER • TD BANK, TELLER/CUSTOMERS SERVICE REPERSENTATIVE WORK EXPERIENCE • NATIONAL HONOR SOCIETY AWARDS • ASSOICATE DEGREE IN EXERCISE SCIENCE • RARITAN VALLEY COMMUNTIY COLLEGE • BACHOLAR DEGREE IN SPORTS BROADCASTING • FULL SAIL UNIVERSITY EXP. 2023 EDUCATION
- 9. COMPETITION • NICK LoPINTO • INDUSTRY EXPERIENCE • HEAD MANAGER- ST. JOHNS MENS BASKETBALL • EXECUTIVE ASSOCIATE- FOX/PAC-12 BASKETBALL • DIRECTOR, SPORTS BROADCASTING- MONTAG GROUP • EDUCATION • SPORTS MANAGEMENT 2012-2016 • SKILLS • SPORTS MANAGEMENT– SMOOCH DAVIS • SPORTS- JASMINE HAMILTON • SOCIAL NETWORKING- ANGELICA TITOR • ONLINE PRESENCE • 500+ CONNECTIONS • BANNER CUSTOMIZED • PROF. HEAD SHOT • ACTIVE ON SOCIAL MEDIA • PUBLISHED ARTICILE • GRADE SUPERIOR • TYRESE MCLEMORE • INDUSTRY EXPERIENCE • FULL SAIL UNIVERSITY • EDUCATION • ASSOICATE DEGREE IN EXERCISE SCIENCE • RARITAN VALLEY COMMUNTIY COLLEGE • BACHOLAR DEGREE IN SPORTS BROADCASTING • FULL SAIL UNIVERSITY EXP. 2023 • SKILLS • MICOSOFT OFFICE • SPORTS WRITING • COMMUNICATIONS • ONLINE PRESENCE • BELOW 100 CONNECTIONS • BANNER CUSTOMIZED • PROF. HEAD SHOT • PUBLISHED ARTICLE • GRADE POOR
- 10. COMPETITION • TYRESE MCLEMORE • INDUSTRY EXPERIENCE • FULL SAIL UNIVERSITY • EDUCATION • ASSOICATE DEGREE IN EXERCISE SCIENCE • RARITAN VALLEY COMMUNTIY COLLEGE • BACHOLAR DEGREE IN SPORTS BROADCASTING • FULL SAIL UNIVERSITY EXP. 2023 • SKILLS • MICOSOFT OFFICE • SPORTS WRITING • COMMUNICATIONS • ONLINE PRESENCE • BELOW 100 CONNECTIONS • BANNER CUSTOMIZED • PROF. HEAD SHOT • PUBLISHED ARTICLE • GRADE POOR Name: Sam Wallace Industry Experience: • Production Assistant at Hawk-Eye Innovations/SONY (2 months) • Production Intern at MOJO Brands Media (6 months) • Production Assistant at ESPN Wide World of Sports Complex (1 year 1 month) Education: Full Sail University • Bachelors Degree, Cinematography and Film/Video Production • Master of Science, Arts, Entertainment, and Media Management Leadership Experience: (NONE) • MM3/SS U.S Navy (4 years 1 month) Skills and Proficiencies: • (1) Final Cut Pro • (2) Microsoft Office • (3) Film Production Overall Online Presence: • Connections: 500+ • Banner Image Customized: No • Professionalism of Headshot: Not professional at all. Regular self • Profile Details: The profile is detailed enough whereas it includes a description for all experience. • Published Articles: NONE • Active on Other Social Media: Yes • Is their LinkedIn URL customized: Yes • Grade: AVERAGE, 50/100 - The profile shows no professionalism and is amateur. The wording of the text is subpar and does not display superiority. I’d rate this profile average being that it does indeed display some experience in the field, however, it is under 2 years of experience. In addition to that, the profile also has 1 recommendation which adds to it being average.
- 11. BRAND POSITION “OFF THE DOME” • FOR MY LISTENERS I PROVIDE UP TO DATE INFORMATION AND KNOWLEDGE ON ALL THINGS THAT HAPPEN IN THE SPORTS WORLD AND PROVIDE YOU A PLACE WHERE WE CAN DEBATE ALL OF THE LATEST SPORTS TOPIC IN AN UNBAIS AND FACTOR WAY.
- 12. NETWORKING AND MARKETING NAB SHOW • SUNDAY APRIL 23- APRIL 27, 2022 LAS VEGAS IBC • SEPTEMBER 10-13 AMSTERDAM SPORTEL • OCTOBER 5-7 MONACO THE CONTENT THAT I HOPE TO CREATE AND PUBLISH WILL BE THE PODCAST I AM WORKING ON CALLED OFF THE GRID. I WILL USE INSTAGRAM, TIKTOK, AND YOUTUBE TO PROMOTE MY CONTENT. I WILL POST DAILY CONTENT ON ISTAGRAM AND TIKTOK AND PODCAST ESIOPIDE ON FRIDAYS OF EVERY WEEK. MY WEBSITE WILL BE AN ANOTHER WAY FOR PEOPLE TO LISTEN TO MY CONTENT AS WELL AS FIND OUT MORE ABOUT ME.
- 13. PROFESSIONAL DEVELOPMENT • EDUCATION • ASSOICATE DEGREE IN EXERCISE SCIENCE • RARITAN VALLEY COMMUNTIY COLLEGE • BACHOLAR DEGREE IN SPORTS BROADCASTING • FULL SAIL UNIVERSITY EXP. 2023 • TECHNICAL SKILLS • VIDEO EDITING • JUNE 2022 • CONVERSATIONS SKILLS • JUNE 2023 • CULTIVATIVING RELATIONSHIPS • DECEMBER 2022 • SOFT SKILLS • STORYING TELLING • AUGUST 2022 • WRITING • OCTOBER 2023 • LEARNING NEW SKILLS • OCTOBER 2023 • I WANT TO SEEK HELP FROM A PERSON THAT NOT ONLY HAS EXPERICENCE IN THE FIELD BUT ALSO HELP ME NAVAGITE MY WAY THROUGH THE BUS INESS. I ALSO WANT MY MENTOR TO BE WELL CONNECTED AND HELP ME BUILD MY CONNECTIONS.
- 14. TYRESE MCLEMORE • YOU NEED A SPACE WHERE YOUR SPORTS OPINION IS VALUED? I HAVE THE PERFECT PLACE FOR YOU AND ITS CALLED “OFF THE DOME”. NOT ONLY DO WE VALUE YOUR OPINION, WE ALSO GIVE YOU A SPACE WHERE YOU CAN IINTERACT WITH THE HOST ON A MORE PERSONAL LEVEL.
- 15. REFERENCES • NEWSBRIDGE, (2022). TOP TEN BROCAST MEDIA TRADE SHOWS & CONFERENCES TO ATTEND IN 2021, NEWSBRIDGE. https://newsbridge.io/blog/top-10-broadcast-media-trade-shows- conferences-to-attend-in-2021[1]