This document discusses personal branding and provides tips for developing a personal brand. It explains that a personal brand is how others see and know you, and distinguishes you from competition. The document then offers a simple formula for developing a personal brand, which includes discovering your personality, values, and skills; creating a brand identity; and communicating and maintaining your brand online and through your network. It emphasizes that a personal brand should showcase your expertise and build credibility, while focusing on delivering value to others.
A framework for developing your personal brand. Social media and the internet have empowered individuals to brand themselves. This means that we have influence over the perception others have about us. The absence of a brand also says a lot. To some employers, it says you aren’t with the times, to others it may indicate that you don’t know yourself. In a world where people land jobs largely through their network, it's important to have a visible personal brand.
Lara Roche, founder, The Talent Sphere
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to be a leader, and not just a manager: what does evidence teach us?CharityComms
Michael Connellan, head of external affairs, JDRF
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Sarah Fitzgerald, director, Self Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A framework for developing your personal brand. Social media and the internet have empowered individuals to brand themselves. This means that we have influence over the perception others have about us. The absence of a brand also says a lot. To some employers, it says you aren’t with the times, to others it may indicate that you don’t know yourself. In a world where people land jobs largely through their network, it's important to have a visible personal brand.
Lara Roche, founder, The Talent Sphere
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to be a leader, and not just a manager: what does evidence teach us?CharityComms
Michael Connellan, head of external affairs, JDRF
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Sarah Fitzgerald, director, Self Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Let's get ready to rumble! Managing groups and cultures when you are not in charge
Are you a team player? Do you have the skills to thrive and contribute value in groups? In order to be effective, it is helpful to understand the complexity of group dynamics and people. This seminar will support you in understanding group dynamics, dealing with difficult people, and maintaining your professionalism in a variety of group challenges. Further, we will discuss the role of culture, values, and perceptions in-group interactions. This high level seminar will transform any new professional into a savvy communicator and thoughtful collaborator.
Learning Outcome: Increase communication and team building skill
At the end of this seminar, participants will be able to:
a) Explore common group dynamics and goals
b) Examine common challenges and struggles
c) Discuss self-management and emotional intelligence
d) Explore the role of culture, values, and perceptions in group situations
5 Keys to Social Leadership Development - Webinar 04.23.14BizLibrary
What does leadership even look like today? What are the opportunities for learning and development in our more collaborative and social workplaces? And how can we adapt, move forward and develop leaders well-equipped to thrive in this fast changing world?
www.bizlibrary.com/webinars
Everyone has a leader within. It does not depend on the position you hold, rather it is how you can influence others. This program aims at awakening the leader within you. Reflect on your strengths and then focus on how you could use these strengths to emerge as a leader in whatever situation or position you may be in.
In today’s world, rules and regulations to control behaviors are no longer effective ways to run a company. Results are produced by employees who are driven and inspired by their leaders and peers to do the right thing and make the right decision; and those who do not work just for the pay but for their ability to achieve.
Many leadership articles and talent management trainings have now begun to focus on inspirational leadership. It is believed that companies/teams are more engaged and function more effectively with inspiring leaders (with or without official titles). In the process, employees become more engaged, a trait that transcends other areas of their lives including community involvement.
For the past five years, Mike Haddad, president and CEO of Schreiber Foods, has been inspiring 7,000+ partners by abiding by principles of inspirational leadership. He will share his experience of inspiring others and the journey he’s taken to become an inspiration leader not only in the corporate world but also in the community.
Learning as we go is often how our sector views leadership development. But what if that wasn't so? What if you could learn core leadership traits that would help you hit it out of the park on a day to day basis and develop a career that you're proud of over the long term? By studying leadership over the past 15 years, I've distilled core leadership skills down to 10 basic personal traits that can be identified, learned, strengthened, and mastered.
This is the presentation I used for my session on Leadership and Professional Development, at the Rotaract Ghana Training Seminar at the University of Energy and Natural Resources last Saturday, September 21, 2019. It touched on leadership, teamwork, goal setting, and personality branding.
"Failing Fast: Developing Resiliency" by Dr. Keith PiguesSherisse Steward
Innovative leaders are, by definition, resilient. They have learned to transform disruptions or failures into fuel for future innovation as well as sustained success. If you missed this hands-on session during Gala Week, this presentation will provide you an opportunity to review failing at innovation in a “safe” environment.
Unit One ICT is a Palestinian company was established in 2005 as information and communication company funded by Palestinian Entrepreneurs. It went ahead toward the development stages to have several features for training, Software and Web solutions, Mobile solutions and IT Consultancy and to be one of the main HRD (Human Resource Development) companies in Palestine.
Where can people who are homeless find employment? - Jorge NuñoFEANTSA
Presentation given by Jorge Nuño, Caritas Spain at a FEANTSA Conference on "Multiple Barriers, Multiple Solutions: Inclusion into and through Employment for People who are homeless ", Zaragoza, Spain, 2007
Let's get ready to rumble! Managing groups and cultures when you are not in charge
Are you a team player? Do you have the skills to thrive and contribute value in groups? In order to be effective, it is helpful to understand the complexity of group dynamics and people. This seminar will support you in understanding group dynamics, dealing with difficult people, and maintaining your professionalism in a variety of group challenges. Further, we will discuss the role of culture, values, and perceptions in-group interactions. This high level seminar will transform any new professional into a savvy communicator and thoughtful collaborator.
Learning Outcome: Increase communication and team building skill
At the end of this seminar, participants will be able to:
a) Explore common group dynamics and goals
b) Examine common challenges and struggles
c) Discuss self-management and emotional intelligence
d) Explore the role of culture, values, and perceptions in group situations
5 Keys to Social Leadership Development - Webinar 04.23.14BizLibrary
What does leadership even look like today? What are the opportunities for learning and development in our more collaborative and social workplaces? And how can we adapt, move forward and develop leaders well-equipped to thrive in this fast changing world?
www.bizlibrary.com/webinars
Everyone has a leader within. It does not depend on the position you hold, rather it is how you can influence others. This program aims at awakening the leader within you. Reflect on your strengths and then focus on how you could use these strengths to emerge as a leader in whatever situation or position you may be in.
In today’s world, rules and regulations to control behaviors are no longer effective ways to run a company. Results are produced by employees who are driven and inspired by their leaders and peers to do the right thing and make the right decision; and those who do not work just for the pay but for their ability to achieve.
Many leadership articles and talent management trainings have now begun to focus on inspirational leadership. It is believed that companies/teams are more engaged and function more effectively with inspiring leaders (with or without official titles). In the process, employees become more engaged, a trait that transcends other areas of their lives including community involvement.
For the past five years, Mike Haddad, president and CEO of Schreiber Foods, has been inspiring 7,000+ partners by abiding by principles of inspirational leadership. He will share his experience of inspiring others and the journey he’s taken to become an inspiration leader not only in the corporate world but also in the community.
Learning as we go is often how our sector views leadership development. But what if that wasn't so? What if you could learn core leadership traits that would help you hit it out of the park on a day to day basis and develop a career that you're proud of over the long term? By studying leadership over the past 15 years, I've distilled core leadership skills down to 10 basic personal traits that can be identified, learned, strengthened, and mastered.
This is the presentation I used for my session on Leadership and Professional Development, at the Rotaract Ghana Training Seminar at the University of Energy and Natural Resources last Saturday, September 21, 2019. It touched on leadership, teamwork, goal setting, and personality branding.
"Failing Fast: Developing Resiliency" by Dr. Keith PiguesSherisse Steward
Innovative leaders are, by definition, resilient. They have learned to transform disruptions or failures into fuel for future innovation as well as sustained success. If you missed this hands-on session during Gala Week, this presentation will provide you an opportunity to review failing at innovation in a “safe” environment.
Unit One ICT is a Palestinian company was established in 2005 as information and communication company funded by Palestinian Entrepreneurs. It went ahead toward the development stages to have several features for training, Software and Web solutions, Mobile solutions and IT Consultancy and to be one of the main HRD (Human Resource Development) companies in Palestine.
Where can people who are homeless find employment? - Jorge NuñoFEANTSA
Presentation given by Jorge Nuño, Caritas Spain at a FEANTSA Conference on "Multiple Barriers, Multiple Solutions: Inclusion into and through Employment for People who are homeless ", Zaragoza, Spain, 2007
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
A presentation for my final project at General Assembly. Mentor Match is a product for large and medium sized organizations who want to connects employees with mentors and mentees within their organization. View the site here: http://mentor-match-ga.herokuapp.com/
It deals with the marketing tactics and branding techniques of this era. Personal Brand holds a significance in determining one's career opportunities. The presentation deals with some techniques to improve one's branding and gaining an edge over others. It is a tool to sell yourself. A procedure to show how valuable a person can be to a company. It dedicates to power of distinctiveness, competency, authenticity and marketing.
Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...Valters Lauzums
Personal branding is the practice of marketing yourself as a brand. This starts with your authentic public identity and your value to other people. This is a presentation on personal branding for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
When you think ‘branding’ you probably think of company brands, but each of us has a personal brand (whether we like it or not!). Most people haven’t consciously created them; nonetheless, they exist.
In this interactive session, Jess Jeary will be offering strategic insights into why personal brand matters and how you can improve, reshape and strengthen it.
The session is particularly useful for business owners and professionals who want to raise their visibility and credibility.
Identify your purpose and values, and explore how you can share your story to achieve greater personal success.
4. It’s what your known for
It’s what people seek you out for
It’s a process
5. It gives you control and power
Showcase your specialty
Build credibility
Connect with the right people
Stay relevant
VISABILTY
Distinguish yourself from the competition
Stand out from the crowd
6.
7.
8. A Job Title
Credentials
As much as it is about you…It’s not about you
9. Delivering value to others
Emphasis on the their needs, not yours
“Helps thought leaders write great books in just 90 days. 300 satisfied clients so far…”
“I love collaborating with revved up, forward-focused Student Affairs Professionals who know where higher education
is headed. Together we create and strategically develop co-curricular programs that differentiate our institution from
our competition.”
“I am a Student Life Coordinator and consultant, specializing in peer mentoring, leadership development and civic
engagement”
13. Study brands weather they be individual people or companies who do it well
(Apple, Disney, Starbucks)
Review your background
Take an assessment
Evaluate yourself
Ask yourself these questions
14.
15. Headline: Tell people what you’re excited about and what you want to do in the future
Summary: Describe what motivates you, what you’re skilled at, and what’s next
Mission based
Personality
Short and sweet
Blended
Accomplishments
Experience: List your jobs, what you accomplished, even include photos and videos
from your work
Education: List your education including co-curricular and extra-curricular
involvements that shaped you
Recommendations: Get endorsed for what you know, what you can do!
17. You are a brand
You are in charge of your brand
There is no single path to success
There is not one right way to create the brand called YOU
Renew you, always!
Editor's Notes
As we discuss this topic today consider the skills, abilities, talents, knowledge that you are known for.
Also, it’s a process. Your personal brand is not static nor should it be because we are humans. As you continue to evolve, learn, grow, change your brand to reflect that. Right now you may be a newly minted SA pro who is developing skills in advising, student life, and so on. In 2 years you might be an accomplished innovator who implements proven supplemental instruction programs increasing student success in math by 20%. YOUR BRAND WILL GROW AS YOU DO! And it will become more specific as you hone in on the specific one or two things you want to be known for. With that said your brand will likely contain a similar tone or theme throughout life. I will always be an educator – weather I’m a janitor or counselor. I love to teach where ever I am and with who ever I’m with. It’s part of me. Sure the way that it presents itself may change, but like the roots of a tree some pieces of our brand run so deep that we are steadfast in our commitment to that part of ourselves.
When it comes to developing your own brand people often perceive it to be this linear thing that happens in a specific sequence, but what it really looks like is a jumbled mess. And you are never really their. Branding doesn’t have an end point. Developing your personal brand is cyclical, you will return to the various stages of branding time and again. And that’s a good thing because it means that you are growing.
The wonderful thing about your personal brand is that it does not confine you to a job title, credentials or degree. Personal Branding allows you to tell your own story, using the key words and lingo associated with your industry. It’s absolute freedom and that is why I love it!
To be more specific, PB is about figuring out the value that you deliver to others, emphasizing their needs. For example…
Think about your own area or the area you want to be in. What expertise do you have that is useful to them? How can you go about branding yourself for that expertise? What do you need? (Skills, Experiences, Connections)?
Now that you are bought in lets talk formula. Who doesn’t love a formula. There are four ways to developing your personal brand.
Discover it…who are you, what have you done that you would like to do more of?
Create it…What is your story? What social media platforms should you be on? What committees, groups or associations align with your brand? What twitter chats are happening in your field? Who is blogging about your field and how can you contribute? What opportunities are out there for you to present? Is their a local chapter of a national association. For example, our very own Scott Tres is presenting at CCDA this Friday – our state branch of NCDA. Through this he is in essence branding himself an expert or go-to on his topic. He’ll likely exchange business cards with other influencers in the state and his name will be out there. What am I saying? Start creating content and social and physical presence.
Communicate it…Get on social media. First, take an inventory or your social profiles, what are you saying about yourself already through your posts, comments, likes, retweets, follows? Does this align with your brand? Do you need to create a separate, professional presence? How discoverable, and visible are you? Gain visibility with relevant ### This is were we will focus on LinkedIn
Maintain: An example of this would be to create a content posting strategy for your social networks, to regularly participate in something like #sachat, to continuously self explore and be a life long learner.
Get on Social Media
What’s your story
Find your tribe
Review your background – what have you done? What have you enjoyed? What themes are noticeable? What would you like to do?
Evaluate yourself – review performance evaluations, LinkedIn recommendations…what has been said about you that might be useful to developing your brand? What have people consistently complimented you on?
Creating your personal brand boils down to your online presence. Today, we are going to focus on LinkedIn although there are many other platforms that allow you to communicate your brands. Twitter, Facebook, Instagram, Pinterest, Blogging and even snapchat are branding tools.
Profile picture, headline, customized link, summary, experience, education, projects, publications, recommendations, skills.
Headline does not equal job title.
The headline is possibly the most important part on your LinkedIn profile. It is your 120 character hook to people finding you in a LinkedIn search, it should be about what you do as opposed to what you are. It should be memorable and enticing enough for someone to click on your profile and not your competitors.
When recruiters use LinkedIn to identify candidates for their open positions, the first piece of data that comes up is your name and your headline. There needs to be some call to action for the recruiter to click through to your full profile.
Be your own best sales person
Mission based – starts with a broad description of what you do, then gets more and more specific. This is a great choice if your goal is to engage with a variety of people. For example, an advisor might say something like “Every college has students with hopes and dreams for their life. They need professionals in place to engage, inform, and partner with students to help them realize their potential. I am the conduit between the college and student.” Then it gets more specific with daily tasks.
Personality – hook people with a story that demonstrates one or two key personality traits. This type of summary focuses more on soft skills than on hard skills. It’s ideal for people who are networkers and less-experienced in their field. If you have limited experience then this type of summary will let you flesh out your character traits to help people learn more about you.
Short and sweet – smart choice if your looking to make it easy for people to see what your qualifications are and the type of work you specialize in. It’s also good for job seekers as it allows you to get in a lot of keywords. When I was job searching last spring I used this to type of summary to built credibility very succinctly for my audience. Getting in the keywords also upped my LinkedIn views as recruiters were able to find me. I was also applying via the IN button and short and sweet is what they are looking for.
Blended – think of this as a blend between Mission and Personality. It’s a straight to the facts approach with a little bit of personality. Using this approach start with your most recent position and a couple work accomplishments, then add sum fun facts (i.e. when I’m not on the job, I love hiking with my dog, working my way through every recipe in the family cookbook and indulging my love for seeing new places.
Accomplishment – another cut to the chase approach that tells potential employers or clients exactly why you deserve the job, as well as the high caliber of work they can expect rom you.
Doesn’t matter which one you chose as long as its well-written, thoughtful and honest.