The document discusses how to establish an online presence and personal brand. It recommends creating a "long tail" of online content to attract people searching for niche interests. This involves being ubiquitous, social, and remarkable online through blogs, social media, and other content. A 4-step process is outlined for personal branding: discover your strengths and message, create compelling content, communicate through various channels, and maintain your brand over time. Sources are provided for further reading on topics like the long tail, critical mass, and personal branding.

1. So, What’s the Point?
Presented by Shanna Kurpe

3. People are
Searching for You!

4. They Will Find You,
the Question is....

5. What Will They See?

6. Create a Long Tail
of Good Stuff

7. What is a Long Tail?
Forget squeezing millions
from a few megahits from the
top of the charts. The future of
entertainment is in the
millions of niche markets at
the shallow end of the
bitstream.
Anderson, Chris. The Long Tail: Why the Future of Business is Selling Less of
More. New York: Hyperion, 2006. Print.

8. The New MarketPlace
Chart is from the Phocus Wright website at www.phocuswright.com.

9. Brand U.0: Critical Mass
Be Ubiquitous!
Be Social!
Be Remarkable!
Be Yourself!
Armano, David. “Brand U.0 + The Chicago New Media Summit”. Logic +
Emotion. David Armano. 08 September 2008. Web. March 03, 2010.

10. Me 2.0: 4-Step Process
Discover
Create
Communicate
Maintain
Schawbel, Dan. Me 2.0: Build a Powerful Brand to Achieve Career
Success. Kaplan Publishing, 2009. Print.

11. Questions?
skurpe@faculty.academy.edu
@shannakurpe
www.slideshare.net/SKurpe

12. Sources
Anderson, Chris. The Long Tail: Why the Future of Business is Selling Less of More.
New York: Hyperion, 2006. Print.
Armano, David. “Brand U.0 + The Chicago New Media Summit”. Logic +
Emotion. David Armano. 08 September 2008. Web. March 03, 2010.
Creative Consultants. I am ?. 2010. Web 25 February 2011.
Godin, Seth. Personal Branding in the Age of Google. 2009. Web. 10 June 2010.
Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25 February 2011.
Phocus Wright. The New MarketPlace. Web 10 June 2010.
Reardon, Jeremiah. Brand Me Please. 7 July 2010. Beyond Credentials. Web. 25
February 2011.