People-Made's presentation to the Happy Start-up Summercamp: expressing your brand values through your products and serivces

1. SO YOU’VE DEFINED
YOUR BIG IDEA
YOUR VALUES
YOUR PURPOSE
HOW DO YOU SHARE THEM
THROUGH YOUR BRAND?

2. People-Made at the Happy Startup Sumercamp
BRAND IS
WHAT THE
BRAND DOES.
2

3. People-Made at the Happy Startup Sumercamp
THE WALLS HAVE
COME DOWN
3

4. People-Made at the Happy Startup Sumercamp
TRANSLATING WHAT YOU BELIEVE
INTO WHAT YOU DO
4

5. 1. EXPRESS YOUR
VALUES THROUGH
YOUR PRODUCTS
AND SERVICES

6. People-Made at the Happy Startup Sumercamp
AIRBNB
A COMMUNITY THAT ENRICHES THE
WORLD THROUGH SHARING SPACE
AIRBNB DISASTER RESPONSE
Making it easy for hosts to offer space for free and
connect with those in need
6

7. People-Made at the Happy Startup Sumercamp
BERTS
WE ONLY SELL THINGS WE LOVE
“IF IT DOESN’T DO
WHAT IT’S MEANT TO DO
WE DON’T SELL IT”
7

8. People-Made at the Happy Startup Sumercamp
PATAGONIA
DON’T BUY IT
THE COMMON THREADS INITIATIVE
A challenging response to Black Friday
8

10. 2. BUILDING AN INTERNAL CULTURE
THAT’S TRUE TO YOUR VALUES

11. People-Made at the Happy Startup Sumercamp
COKE
SHARING A MOMENT
INVITING EMPLOYEES TO SHARE A MOMENT
Bringing together, uniting outside and inside
11

12. People-Made at the Happy Startup Sumercamp
ZAPPOS
HIRE FOR FIT
LETTING THE RIGHT ONE IN
$3,000 to leave?
12

13. 3. OPEN UP
TO YOUR
CUSTOMERS

14. People-Made at the Happy Startup Sumercamp
BRIDGEWATER
BRINGS INTO FOCUS THE
PEOPLE BEHIND THE PRODUCTS
LETTING EVERYONE IN
Getting closer to the action
14

15. People-Made at the Happy Startup Sumercamp
MADE.COM
CUTTING OUT
THE MIDDLEMAN
CROWD-SOUCED DESIGN: THE LOVEBIRD
62 Designers 12,000 votes
15

16. AUTHENTIC BRANDS
THAT DO WHAT THEY SAY

17. People-Made at the Happy Startup Sumercamp
THANKS
Brook Calverley
Founder & Managing Partner, People-Made
+44 (0)7968 475666
brook.calverley@people-made.com
27 Paul St. London EC2A 4JU
www.people-made.com
@wearepeoplemade
17