Personal Branding - IBMSTAFA
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The document discusses personal branding and provides tips. It notes that personal branding is how others perceive you based on what you do rather than what you say. Effective personal branding involves knowing yourself, understanding your environment, developing your brand, communicating your brand consistently on and offline, and living your brand. The goal is to be recruited based on your reputation rather than applying for jobs. Social media can expose intentions and reward those making a positive impact.
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Personal Branding - IBMSTAFA
- 1. PERSONAL BRANDING How to be yourself. IBRAHEEM MOSTAFA ZA
- 2. Did You ever Googled someone ? IBRAHEEM MOSTAFA ZA
- 3. Did You ever Googled Yourself ? IBRAHEEM MOSTAFA ZA
- 4. “Your brand is what the people saying about you, when you are not it the room” _ Jeff Bezos, Founder of Amazon IBRAHEEM MOSTAFA ZA
- 6. FACTS ABOUT PERSONAL BRANDING In ¼ of second a person make up their mind about you. In the first 5 seconds, a person’s first impression of you flips back. Your first impression is more important than your next five combined. IBRAHEEM MOSTAFA ZA
- 7. A BRAND IS A PROMISE “Branding is that message that comes to mind when a certain image or product is displayed!” IBRAHEEM MOSTAFA ZA
- 9. “The best way to become successful is to make others successful first.” IBRAHEEM MOSTAFA ZA
- 10. PERSONAL BRANDING A trusted relationship that are persons believes exist with another person’s value system “The signature powering your personal brand is based on what you do versus what you say” “You have to be as committed to your personal brand as you are to your husband or wife.” IBRAHEEM MOSTAFA ZA
- 11. PERSONAL BRANDING’S DEFINITION - Personal brand is what your peers think of you when they hear your name. - Personal brand is the accumulation of everything that a person has created, is doing, and will achieve. - Personal brand is ones personal identity that stimulates a meaningful thought about the qualities for which a person stands. - Personal Branding is the art of shaping public perception. IBRAHEEM MOSTAFA ZA
- 12. BRANDING “Create your own career, instead of letting your company do it for you.” “You are the chief marketing officer for the brand called you, but what others say about your brand is more impactful than what you say about yourself.” “The goal of personal branding is to be recruited based on your brand, not applying for jobs.” IBRAHEEM MOSTAFA ZA
- 13. SOCIAL BRANDING “As technology rapidly changes, your personal brand remains constant.” “Social media will expose people who have bad intentions and reward people who are trying to make a positive impact on the world.” IBRAHEEM MOSTAFA ZA
- 14. SOCIAL BRANDING “Social media will expose people who have bad intentions and reward people who are trying to make a positive impact on the world.” IBRAHEEM MOSTAFA ZA
- 15. SOCIAL BRANDING “Your blog is your space…completely yours to do with whatever you want.” IBRAHEEM MOSTAFA ZA
- 16. HOW TO CREATE YOUR BRAND be ready for the WAR FOR TALENT IBRAHEEM MOSTAFA ZA
- 18. FAMILIARIZE YOURSELF WITH YOUR BRAND ENVIRONMENT IBRAHEEM MOSTAFA ZA
- 19. UNEARTH YOUR BRAND IBRAHEEM MOSTAFA ZA
- 20. COMMUNICATE YOUR BRAND IBRAHEEM MOSTAFA ZA
- 21. MARKET YOUR BRAND IBRAHEEM MOSTAFA ZA
- 22. MONITOR YOUR BRAND IBRAHEEM MOSTAFA ZA
- 23. REFINE YOUR COMMUNICATION SKILLS IBRAHEEM MOSTAFA ZA
- 24. LIVE YOUR BRAND IBRAHEEM MOSTAFA ZA
- 25. SHINING IT’S YOUR TIME TO SHINE IBRAHEEM MOSTAFA ZA
- 30. PERSONAL BRANDING “To secure your brand, spend more of your time networking outside of your company than within.” “The best way to become successful is to make others successful first.” “The goal of personal branding is to be recruited based on your brand, not applying for jobs.” “Social media will expose people who have bad intentions and reward people who are trying to make a positive impact on the world.” IBRAHEEM MOSTAFA ZA
Editor's Notes
- Define your visionExplain your purposeUnearth your passionIdentify your valuesSet your goalsUncover the perception of your brandUnderstand your strengthsHighlight your skills
- Classify your target audienceDefine your competitionUnderstand the competitions’ strengths and weaknessesIdentify the challenges and opportunities presented by your brand environment
- Write your personal brand statement (PBS) revealing your unique promise of valueScript your bioDevelop your brand storyPractice your elevator pitch
- Get a photo shoot that reflects your brand attributesUpdate your CV / PortfolioCreate your professional profile on LinkedInSeek out recommendations of your workUse one avatar across all social media platformsUse your PBS and extended versions of that across all platformsCreate your profile on about.me & OneBio.meOwn your vanity URL www.yourname.comUse your vanity URL as a hub for your contact info (include your CV)Start blogging to communicate your passionComment on professional high-traffic blogs related to your subject of interestShowcase your work on sites like slideshare.net and prezi.comDevelop your communication wheel to include the different channels you’ll be using to communicate your brandIdentify your different communication content themesCreate a detailed calendar highlighting the frequency of your brand communication across the different platforms
- Identify your brand colors … this is not your color of preference. It should reflect your brand attributesChoose the font that speaks your brand languageFashion your brand slogan/taglineDevelop you personal brand logoCreate your business card … strip away the boring title; create one that reflects who you are.Develop your video bio
- Create your online brand listening station – use tools like Google Alerts and addictomatic.comGoogle yourself regularly and assess the results – use this free online identity quizSeek feedback from others & monitor the progression of your brand’s perceptionEnsure online & offline brand communication consistency
- Become an eloquent speaker –join an organization like ToastmastersTake up acting classes – it will increase you confidence under the spotlightJoin a writing class – learn all styles: business, poetry… creative writing; then develop your own style!
- You attire should reflect your brand at all times – remember I’m referring to the style not the clothesYour surroundings should mirror your brand attributes – your mobile, office, hair, clothes, … everything should be on-brandConnect with the right people.Have fun doing it … it’s all about you!
- The strength of the team is each individual member. The strength of each member is the team.” ― Phil Jackson“Just as we leave the effects of our work behind in results, we leave the effects of our interactions with people in their hearts, minds, and souls.” Henry Cloud“Brand yourself for the career you want, not the job you have.”“Create your own career, instead of letting your company do it for you.”“You have to be as committed to your personal brand as you are to your husband or wife.”“As technology rapidly changes, your personal brand remains constant.”“Your blog is your space…completely yours to do with whatever you want.”“You are the chief marketing officer for the brand called you, but what others say about your brand is more impactful than what you say about yourself.”“To secure your brand, spend more of your time networking outside of your company than within.”“The best way to become successful is to make others successful first.”“The goal of personal branding is to be recruited based on your brand, not applying for jobs.”“Social media will expose people who have bad intentions and reward people who are trying to make a positive impact on the world.”“Lead with your brand and let the compensation follow.”“Your name and face carry your brand in both reality and virtual reality, such that wherever they are cited, your personal brand is at stake.”“Give yourself permission to be the best, highest version of yourself.”“Don’t hide what makes you different.”“Accept people for who they are. Accept yourself, without judgment, as you are.”