Skylar Jones explores creating a personal brand as an artist manager focused on hip-hop, R&B, and soul music. The brand aims to support artists creatively and handle business aspects, allowing artists sole focus on projects. Skylar identifies career goals including internships and roles at Atlantic Records, and opening an artist management company. An elevator pitch emphasizes deep genre knowledge and focus to help artists dominate while handling business and trends.

1. Skylar Jones, Project
and Portfolio I: Business
& Marketing, 6/20/20
PERSONAL
BRAND
EXPLORATION

2. This brand is built around my passion for Hip-Hop and R&B music and the culture that
surrounds it. With the help of the brands core values: respect, integrity, creativity,
boldness, and individuality; we have created the foundation where artists and musicians
can build and grow. Here, we are a family that supports everyone and with that support
we allow our artists to have complete creative freedom with their careers and we provide
them with the opportunity to solely focus on their projects and not having to deal with
the business aspects of their career.
IDENTITY

3. - I want to work within the Music
Industry as an Artist Manager.
- Other Job Titles:
- Artist Representative
- Booking Agent
- My top brand archetype was the
creator archetype. The creator
archetype are driven by
creativity and promoting self-
expression, which is what my
brand is all about. I will use this
archetype to help really guide
my brands focus on impacting
others to express their true
authentic self or sound.
PROFESSION

4. TARGET AUDIENCE
- Who needs to know about me?
- Artist Management Companies, Record Labels, and Recuiters and Hiring
Managers at Atlantic Records.
- Customers and Artists/Musicians who are passionate about hip-hop, r&b, and
soul.
-Audience Demographics:
-14-70 years old.
-Male and Female.
-Junior High School through College.
-Location: City and some country areas.
-All ethnicities.

5. -After graduation, I hope to receive an
internship at Atlantic Records as a
A&R Scout.
-After 5 years of A&R Scout experience,
I plan to move up within Atlantic
Records as an Artist Manager.
-After 10 years after graduating, I plan
to solely focus and open up my own
company, which will be for Artist
Management.
CAREER GOALS

6. SKILLS ANALYSIS
Skills Currently Held:
- Hard Skills:
- Web Page Creation-65%
- Microsoft Excell-75%
- Soft Skills:
- Integrity-95%
- Time Management-80%
In Field Skills:
- Hard Skills:
- Web Page Creations and Editing
Software-65%
- Analytical or Scientific
Software-70%
- Soft Skills:
- Negotiation-50%
- Speaking-75%

7. ASANASPIRINGARTISTMANAGER,IHOPETOSUPPORT
MUSICARTISTSWITHTHEIRLEGALAID,COPYRIGHT
REGISTRATION,ANDPUBLISHINGNEEDS,SOTHEYCAN
FOCUSONTHEIRTALENTS.
PROMISE

8. - Work Experience:
- Old Navy, Lead Shipment/Signage.
- 2015-Present
- Woldumar Nature Center, Wedding Setup Crew.
- 2016-2017
I feel though I have not had experience within the music industry, that lack of experience
will not hinder the future A&R team that I plan to apply too. With my hard work ethic,
willing to learn, flexibility, and customer service experience along with my Associates in
Psychology, I know I would have a lot to bring creatively to the A&R team.
CREDENTIALS

9. BRAND POSITION
We created a space that only asks 1 thing of from our artists,
“that you come ready to express your true authentic selves,
through music or any other project being worked on.” We
look for originality, individuality, and integrity within our
artists, so we can create a roster that is diverse and
represents someone from every community. We want to
inspire others to become their authentic selves.

10. - Professional Organizations I plan to join:
- Music Business Association
- Association of Independent Music
Publishes
- Recording Industry Association of
America
The primary content I plan to produce and
publish on a regular basis will be based all
around music, whether it’s a well known
artist or an up-and-coming artist, my content
will always revolve around Hip-Hop, R&B,
and Soul. The main social media outlets I’ll
use to publish content will be Instagram
and Twitter. Also, I plan to use my Digital
Portfolio Website as a place people can go to
get more information about my brand and
the projects I am working on.
NETWORKING
& MARKETING

11. - I am currently working towards a Bachelors in Music Business, during my time at
school, I plan to focus on how I want my brand to be and really start creating social
media accounts for my brand and posting content. Also, I plan to join one of my
organizations so I can increase my network outside of Twitter and Instagram. I want to
create a good following and networks, so once I am able to create my own company I’ll
already have people I can connect with and people who will follow my brand.
- During, this I also plan to expand my knowledge on the history of hip-hop culture, so
that I can truly embody aspects into my brand.
PROFESSIONAL
DEVELOPMENT

12. ELEVATOR PITCH
You know how most artist management companies are home to many
genres, my company is only focused on three genres, Hip-Hop, R&B,
and Soul, so that I as an artist manager can become knowledgeable in
all aspects of those genres, so that my artist can dominant their genres,
while I focus on the business and trend side of music.

13. -https://www.onetonline.org/link/summary/13-1011.00
-https://unsplash.com/photos/5KKglNl852A
-https://www.digitalmusicnews.com/2017/10/30/atlantic-records-scam/
REFERENCES: