Yazmeen Wahdat has a lifelong passion for music and education in music business. She aims to work in A&R or artist management at Warner Music Group through internships and career progression over 10 years. While competition is strong, her experience performing, social media skills, and upcoming degree distinguish her as the right fit to help emerging artists succeed.

1. Personal Brand
Exploration
Yazmeen Wahdat

2. Identity
I’ve been obsessed with music, ever since I
can remember. Any chance I got, I’ve always
surrounded myself with music whether it was
performing in different academies or working
in New York City in different off Broadway
musicals. I’ve always known music was
something I couldn’t live without and I know
it’s something I need to work in, in my future!

3. Profession
Artist and Repertoire
A&R Reps work to scout talent, attend shows, listen to demo discs, and negotiate contracts
and deals. They will also sort of manage musicians they help sign and can decide whether or
not to sign other artists to the label they work for!
Artist Management
A manager handles the day to day business dealings on behalf of the musician. The
manager’s job is to take the vision of the artist and map out a viable plan, and execute it. A
manager is also like the ring-leader since the agents, lawyers, publicists, business managers,
promoters, and even the labels don’t make any moves without speaking with the manager.
Tour Management
Tour managers can sometimes be considered the workhorse of the tour crews since they take
part in everything! They can double as a road crew member, be responsible for the
organization and responsibilities of getting venues, transportation, and hotels in order! They
also may be in charge of tour finances as well!

4. Target Audience
Recruiters and hiring managers at Warner
Music Group or Universal Music Group who
can help me work in A&R or Artist
Management.
Recruiters and hiring managers at Live
Nation who can help me become a Tour
Manager.

5. Career Goals
Following graduation I hope to get an internship
with Warner Music Group in New York City
Five years after graduation I hope to be an official
A&R representative with Warner Music Group,
handling several artists
Ten years after graduation I hope to me the A&R
manager at Warner Music Group, overlooking my
A&R representatives for the label.

6. Skills Analysis
My Skills
Excel: 80%
Microsoft: 90%
Social Media: 95%
Word Press: 70%
Skills Required in my Trade
Speaking: 70%
Negotiation: 40%
Persuasion: 80%
Social Perceptiveness: 85%

7. Promise
I promise to always keep up with up and
coming music trends and artists in order to
ensure our label is always staying on top
when it comes to the music industry!

8. Credentials
Sweet Music Academy
Fine and Performing Arts Academy
Rockit Live Foundation
15 credits for a Bachelor in Science of Music from
Temple University
My education from my Music Business degree at
Full Sail University

9. Competition
Riah Stevenson
She’s been a Photo Booth Attendant for DJ Rocks, an Intern for Fierce
Entertainment Management, and a Photographer for Artists of Morality.
Music Business at Full Sail University 2018-2020
She received her bachelors degree and has a wide variety of
certifications for the music industry and social media.
Microsoft Office, Leadership, and Public Speaking.
Extensive social media presence.
https://www.linkedin.com/in/riah-stevenson-581294172/

10. Competition (cont.)
Andrew Mishko
Artist Manager since 2014, Tour Manager from 2013 - 2015, and Tour
Manager for the band The Drums from 2011 - 2014.
School of Hard Knocks 1990 - 2005
He's worked with several artists by managing them and was the tour
manager for three different bands.
Artists Management, Accounting and Money Management, and Music
Industry Experience.
Has has tons of online experience for years.
https://www.linkedin.com/in/andrew-mishko-12726051/

11. Brand Position
I’m the perfect hire for the industry I want to
go into because I have an extensive
background in music, I’m extremely
organized, I keep up to date on all the up and
coming artists, I’ve extensive experience on
social media, and I’ll have a Music Business
degree from Full Sail University!

12. Networking & Marketing
Events I plan on attending:
SyncSummit NYC 6/11/20 in NY, NY
Satcho Summerfest 7/31/20 in NO, LA
Coast 2 Coast Music 11/6/20 in Miami, FL
I also plan on keeping up my blog on my website and
expanding my online experience
I will continue to promote my Instagram, Linkedin, and
Facebook!

13. Professional Development
Skills I’ll be pursuing:
Negotiation
Expanding my social media presence
Managing artists

14. Elevator Pitch
There’s so many artists out there that need the
right kind of management to help them catch
their big break. My extensive background
music and educations I’ve received at different
universities has helped me understand how to
hand select up and coming artists and help
them reach their full potential which will
launch them into stardom!

15. References
Griffiths, E., Griffiths, E., Griffiths, E. G. E., Frieser, M., Lupelli, L., Ngubo, W., … Arranger Michael Bearden. (2016, September 8). Key
Worldwide Music Industry & Sync Events List 2020 - Synchblog. Retrieved March 22, 2020, from https://www.synchtank.com/blog/key-
worldwide-music-industry-sync-events-list-2020/
Herstand, A. (2017, November 22). What Does An Artist Manager Do and How To Get One. Retrieved March 22, 2020, from https://
www.digitalmusicnews.com/2017/05/22/artist-manager/
McDonald, H. (2019, July 17). The Role of an Artist and Repertoire Representative. Retrieved March 22, 2020, from https://
www.thebalancecareers.com/what-is-aandr-artist-and-repertoire-2460349
McDonald, H. (2019, September 5). What Does a Tour Manager Do? Retrieved March 22, 2020, from https://www.thebalancecareers.com/
what-does-a-music-tour-manager-do-2460643
Summary Report for: 13-1011.00 - Agents and Business Managers of Artists, Performers, and Athletes. (n.d.). Retrieved March 22, 2020, from
https://www.onetonline.org/link/summary/13-1011.00