Persistence Data Mining aims to provide advanced precision soil mapping technology using hyperspectral cameras on drones to help farmers optimize fertilizer use. Their technology can identify specific soil nutrients at a precision of one square meter to help farmers create precise prescription maps and variably apply fertilizer only where needed. This has the potential to reduce fertilizer costs by 15%, increase yields by 13%, and protect the environment. They are currently raising $200,000 to complete the proof of concept phase of their technology.

1. Advancing Technology to Grow

2. TODAY’S CHALLENGE
Fertilizer remains one of the highest and
most challenging expenses for farmers.
FERTILIZER EFFICIENCY
To fertilize only where it is needed and
when it is needed most, farmers need
real-time, precise soil information.

3. MISSION AND VISION
Persistence Data Mining serves the
agricultural industry by providing
advanced precision soil mapping
technology to support proactive and
efficient fertilizer use.
Fertilizer efficiency helps
farmers increase crop yields,
optimize input costs, and
protect the environment.
REVOLUTIONIZING SOIL MANAGEMENT

4. INFORMATION TECHNOLOGY
HYPERSPECTRAL SOIL DATA
Hyperspectral cameras capture images beyond
the human range of vision. Specific minerals and
elements can be identified from these images.
Our goal is to capture soil nutrient images
including Nitrogen, Phosphorus and Potassium
within a precision of one square meter.
More precise data
empowers farmers to
proactively optimize costs
and increase yields.

5. Currently, prescription maps use data from soil
sampling, last season’s harvest, and/or satellite
images of crops growing.
Modern farmers apply varying rates of fertilizer
by programming their machinery with computer
generated “prescription maps”.
PRESCRIPTION MAPS
OUR SOLUTION
The precision of our data can
revolutionize the accuracy of
prescription maps and variable
rate fertilizers.

6. STRATEGIC DEVELOPMENT
DELIVERING TECHNOLOGY
Persistence Data Mining designed our UAV
(Unmanned Aerial Vehicle) for long flight
durations, large payload, and steady flight
for quality hyperspectral imaging.
source
ENDURANCE: 2 hrs
PAYLOAD: 9 lbs
STABILITY: highly stable platform
EXEMPTION: FAR 333 sUAS
WINGSPAN: 7.5 feetPlans for a fleet of 36 vehicles by 3rd year.

7. VALUE PROPOSITION
In 2014, 1,030 farmers using precision
farming technologies including variable
rate fertilizing reported:
15%
reduced overall input costs
13%
increased crop yields
50%
plan to invest in technology
source
2016 study shows that sensor-based field mapping
and variable-rate fertilization of corn reduced total
Nitrogen fertilizer use by 11%
. source
VALIDATION RESEARCH

8. TARGET MARKET
MAJOR U.S. CROPS
source
Our target market is the largest farms with the
highest yielding crops, along the Corn, Soybeans
and Cotton Belt states.

9. REVENUE PROJECTION
Acreage: 51,200 per month
Fee: $6 per acre
Rate: 640 acres/hr@35mph
Duration: 20 hours per week
Frequency: 4 weeks per month
Seasonality: 7 working months
PLEASE CONTACT US FOR DETAILS
We plan to have a fleet of 36 vehicles
working by the end of the year three.

10. MARKET VALIDATION
GROWTH
Unit Sales of Unmanned Aerial Systems
sourcesource
Recently published market studies predict a dramatic increase in Unmanned
Aerial Vehicle System purchases and use in the agricultural sector.
Agricultural Robot Revenue and Shipments, Global Markets

11. ENVIRONMENTAL STEWARDSHIP
CLEAN WATER ACT 2016 NUTRIENT CRITERIA
We support good environmental
stewardship of our waterways
by helping farmers place precise
soil nutrients only where and
when they are needed most.
source

12. MILEPOSTS AND BENCHMARKS
GROWTH IN PROGRESS
Phase I: Design and Development $100,000
Phase II: Proof of Concept $200,000
Phase III: Beta Field Test $250,000
Commercial integration of sUAS is the clear
wave of the future and Persistence Data
Mining is positioned to drive innovation in
the precision agriculture market.
Currently we are raising $200,000 to complete Phase II: Proof of Concept.

13. OUR TEAM
Brian Zamudio –Director and CEO. Brian has extensive
experience in fundraising, natural resources, technology
funding and development, joint ventures, debt, equity
financing and financial brokerage.
Henry Bonner – Director and CFO. Henry brings a broad
experience gained from investing in, managing and advising
finance and technology companies for GE Capital and
MetLife.
Penelope Nagel - Director of Business Development.
Penelope brings extensive experience with asset
management, project management, funding and consumer
finance with leading global financial institutions such as
HSBC and Santander.
Norm Ruppen- Director of Data Analytics. Norm is a
highly experienced senior executive with over 30 years of
experience leading both finance and operations functions
with both domestic and international oversight.
Chris Taddei - Lead sUAS Engineer. Chris has over 15
years of comprehensive military and civilian professional
experience in the areas of robotics systems design,
integration, and implementation.
Kim Fleming, PhD - Lead Agronomist. Kim has more than
20 years of experience in Precision Agriculture, Farming and
Agronomy. He led Precision Ag research efforts at Colorado
State University and the University of Nebraska.
Bruce Sutphen- Research and Development Manager.
Bruce has 28 years of project management, technology and
product development experience. He has a proven record of
success with technical and performance centric engineering
projects.
Chris Todter- Data Analytics Engineer. Chris has over 30
years’ experience providing consulting and engineering contract
services in a very wide variety of engineering, electronics, optical,
naval architecture, developing hydrodynamics, aerodynamics
and mechanics aerodynamics, software, strategy and
management positions.
Robert "Mac" MacCulloch- Chief Aviation Controller. Mac
has over 30 years in the aviation industry as a U.S. Naval Aviator
and as a commercial airline pilot. His unmanned systems
experience includes Operations/schedules officer coordinating
and flying manned and unmanned drone recovery missions.
EXECUTIVE AND TECHNICAL

14. CONTACT US
OFFICE: 7817 Ivanhoe Ave. Suite 205, La Jolla, CA 92037
EMAIL: info@persistencedata.com
PHONE: 858-454-1062
www.persistencedatamining.com
We look forward to sharing our technology advances with you.
PERSISTENCE DATA MINING