Aan de vooravond van de laatste internationale wedstrijden van het seizoen, analyseerde Repucom de Belgische perceptie van onze Rode Duivels .
Na een geslaagde FIFA World Cup 2014, blijft de Belgische selectie op koers voor kwalificatie voor het UEFA Euro 2016. Tijdens deze Europese uitdagingen, tonen de cijfers van Repucom aan dat de spelers van dit team het beloofde talent hebben bevestigd en een echt marketingpotentieel bieden voor de Belgische voetbalbond, sponsors en merken op zoek naar een geschikte ambassadeur.
Op basis van de perceptie van de Belgen, en berekend met de DBI Celebrity Index (index die marketingimpact van beroemdheden meet), is Vincent Kompany de Rode Duivel met de hoogste marketingwaarde, rekening houdend met enkel de 15 geanalyseerde Rode Duivels, met een DBI score van 82,1 / 100. Na hem volgt een selectie van 6 spelers die specifiek opvallen. Naast meest bekende Rode Duivel, blinkt Kompany ook uit in andere Celebrity DBI criteria als trendsetter, invloed, vertrouwen en endorsement. Dit maakt Vincent Kompany de ambassadeur bij uitstek voor eender welk merk.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Middle Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Central America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Middle Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Central America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Central Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Australia, New Zealand & The Pacific in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
More and more health economies across the globe are deploying Electronic Health Records with some countries reaching full adoption by 2017. This means we, as healthcare marketers, now have a vital new channel to reach and educate decision makers.
Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from the F8 2015 conference and the implications each has for brands and the industry as a whole.
Exclusif Repucom - L'équipe.fr, Bixente Lizarazu le Chouchou des FrançaisNielsen Sports France
L’Equipe.fr a soumis à Repucom, le leader français et mondial des études dédiées au sport et au sport business, une liste de 18 journalistes et consultants sportifs parmi les plus connus pour les passer au crible de son Celebrity DBI. Un outil unique d’évaluation des célébrités auprès d’un échantillon représentatif des Français âgés de 16 à 69 ans.
Social@Ogilvy and OgilvyOne thought-leadership on unlocking engagement opportunities across the customer journey.
This research aims to answer a simple question. Do visible Social programmes undertake the fundamental Customer Engagement activities that drive sales, loyalty and advocacy?
[Infographie] La communication digitale des fédérations sportives décryptée p...Nielsen Sports France
Durant toute l’année olympique, Nielsen Sports a mené une étude qui décrypte la communication digitale des fédérations sportives en France. Cette étude permet de souligner des pratiques digitales très variées et des niveaux d’engagement des abonnés digitaux tout aussi différent, d’un sport à l’autre.
Pour en savoir plus : http://nielsensports.com/fr/communication-digitale-federations-sportives-decryptee-nielsen-sports
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Influencer marketing continues to evolve with some brands looking to double their investment in 2017. In this session our team shares their experience, expertise and what to expect in the coming year.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Central Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Australia, New Zealand & The Pacific in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
More and more health economies across the globe are deploying Electronic Health Records with some countries reaching full adoption by 2017. This means we, as healthcare marketers, now have a vital new channel to reach and educate decision makers.
Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from the F8 2015 conference and the implications each has for brands and the industry as a whole.
Exclusif Repucom - L'équipe.fr, Bixente Lizarazu le Chouchou des FrançaisNielsen Sports France
L’Equipe.fr a soumis à Repucom, le leader français et mondial des études dédiées au sport et au sport business, une liste de 18 journalistes et consultants sportifs parmi les plus connus pour les passer au crible de son Celebrity DBI. Un outil unique d’évaluation des célébrités auprès d’un échantillon représentatif des Français âgés de 16 à 69 ans.
Social@Ogilvy and OgilvyOne thought-leadership on unlocking engagement opportunities across the customer journey.
This research aims to answer a simple question. Do visible Social programmes undertake the fundamental Customer Engagement activities that drive sales, loyalty and advocacy?
[Infographie] La communication digitale des fédérations sportives décryptée p...Nielsen Sports France
Durant toute l’année olympique, Nielsen Sports a mené une étude qui décrypte la communication digitale des fédérations sportives en France. Cette étude permet de souligner des pratiques digitales très variées et des niveaux d’engagement des abonnés digitaux tout aussi différent, d’un sport à l’autre.
Pour en savoir plus : http://nielsensports.com/fr/communication-digitale-federations-sportives-decryptee-nielsen-sports
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Influencer marketing continues to evolve with some brands looking to double their investment in 2017. In this session our team shares their experience, expertise and what to expect in the coming year.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Africa in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This talk covers Energize's vision on building brands in the post-digital age. The presentation was part of a workshop about earned attention for Telecomprovider Ziggo, give by Klaas Weima. Main topics include changes in media behavior and the role of attention in communication. A alternative way is to earn attention from people. How? With six easy steps brands can plan their journey to earn attention. More information can be found on earnedattention.com.
RMD24 | Retailmedia: Massamedium van morgen? Henriette van Swinderen | bvABBPMedia1
De belofte en het potentieel van retailmedia als massamedium is groot. De relevantie van het mediumtype en de aantrekkingskracht in tijden van afnemend bereik bij andere media, voeden de hype. Toch hebben retailers én merkleiders meer belang bij het investeren in volwassenheid van het medium: in heldere spelregels die de markt voor iedereen duidelijk, toegankelijk en inzichtelijk maken. Door de uitdagingen hierbij gezamenlijk aan te gaan, kan deze ‘derde golf’ in media voor alle partijen winst betekenen, niet in de laatste plaats voor de consument.
Similar to Persbericht repucom - Vincent Kompany, Rode Duivel met de hoogste marketingwaarde - juni 2015 (20)
Infographie - #Euro2016 - Nike vs adidas : le match des équipementiersNielsen Sports France
A deux jours de l’UEFA Euro 2016 et à l’occasion de la sortie du rapport Repucom European Football, Repucom leader des études et du conseil dédiés au sport et à l’entertainement analyse la bataille commerciale entre Nike et adidas sur les 6 derniers Championnats d’Europe de Football. Un affrontement qui s’articule autour des contrats d’équipementiers, de l’endorsement des joueurs stars et de la stratégie digitale.
Infographie - D’après vous, jusqu’où iront les Diables Rouges à l’ EURO 2016 ...Nielsen Sports France
Source : Repucom – Sponsorlink Mai 2016, baromètre opinion annuel dédié au sport et au sponsoring
Base : 1557 répondants sur un échantillon de 2095 personnes représentatif de la population belge
Infographie - D’après vous, jusqu’où iront les Diables Rouges à l’ EURO 2016 ...Nielsen Sports France
Source : Repucom – Sponsorlink Mai 2016, baromètre opinion annuel dédié au sport et au sponsoring
Base : 1557 répondants sur un échantillon de 2095 personnes représentatif de la population belge
L’affiche décisive de ce week-end, qui oppose les Diables Rouges au Pays de Galles, est aussi le match des chiffres entre les deux stars des sélections, Eden Hazard et Gareth Bale. Repucom a ainsi analysé le potentiel marketing des deux joueurs à travers les données Celebrity DBI.
En termes d’impact mondial, Gareth Bale avec un score DBI de 46,88 devance Eden Hazard (42,92). Le Score DBI est un indicateur basé sur la notoriété d’une célébrité et sur différents critères d’images (sympathie, intérêt, tendance, influence, confiance, sponsoring, aspiration).
Au niveau de la notoriété mondiale, le joueur du Real de Madrid (35%) devance celui de Chelsea FC (26%), mais au niveau national Hazard est connu par 80% des Belges alors que Bale ne l’est que par 62% au Royaume-Uni.
Sur les critères d’image au niveau mondial, Eden Hazard est devant Gareth Bale. 77% des individus connaissant le Belge aspirent à vivre la même vie que lui, pour 76% au Gallois. Et 66% des individus le connaissant font confiance à Eden Hazard, contre 64% à Bale. Au niveau national, le Gallois est plébiscité dans son propre pays – 80% d’aspiration et 70% de confiance. Eden Hazard bénéficie également d’une cote de confiance élevée puisque 59% des Belges le connaissant indiquent lui faire confiance et 79% aspireraient à vivre la même vie que lui.
Repucom - Ronaldo v Messi - Qui est le plus bankable - 1 decembre 2014Nielsen Sports France
Avec l’annonce aujourd’hui de la shortlist pour le Ballon d’Or FIFA, tous les projecteurs sont à nouveaux braqués sur deux stars actuelles du ballon rond, le quadruple vainqueur Lionel Messi et le double détenteur et Ballon d’Or en titre, Cristiano Ronaldo. Mais comment se départagent-ils en dehors des terrains de football ?