Performics 2011 Social Shopping Study found men are more likely than women to conduct five of six social shopping activities. Contradicting commonly held beliefs about gender and social behaviors, the study showed men more frequently research product information, read reviews, compare products, find product availability and get store information via social networks, shopping and deal sites; while women reign supreme when searching for deals, coupons and specials on similar sites.
Intro to social media on mobile at Mobile Monday BrusselsMobilosoft
This presentation is a rapid overview of what companie sand brands can do on "mobile social media".
Smartphone are more and more used to go to the Internet and it is really the case for social media. Companies must then pay attention to several factors.
Intro to social media on mobile at Mobile Monday BrusselsMobilosoft
This presentation is a rapid overview of what companie sand brands can do on "mobile social media".
Smartphone are more and more used to go to the Internet and it is really the case for social media. Companies must then pay attention to several factors.
Case Study: A Fan Page Effectiveness Study
In Australia, J&J set out to understand the brand value of their tightly-knit Johnson’s Baby Facebook fan page community.
Shepherding client & brand reputations: crisis management using social mediaShael Sharma
Presentation on Shepherding Client & Brands_Crisis Management Using Social Media at the IABC Conference - Communication Lighthouse in Bombay (Mumbai), India on 02 December 2011, at the Taj President
Future of Consumerism - MITX FutureM Conference 2010 - AMP Agency Presentation Steven Duque
A presentation on how consumers' consumptive behavioral patterns are changing, necessitating change in the way modern marketers work. The sales funnel is now antiquated, and the customer decision journey has subsumed its place as the standard framework for thinking about consumer behavior.
Outdoor Media Centre Customer Journey ResearchOutdoorMC
A study conducted for the Outdoor Media Centre (OMC) by ICM Research and On Device Research (ODR) has revealed that outdoor advertising has a strong influence on consumers, nudging them along towards the purchase at every phase of the Customer Journey.
Conferencia impartida durante el Congreso CRM + Social Media + Centros de Contato México 2011 organizado por Mundo Contact a cargo de Larry Augustin, CEO de Sugar CRM
Introduction to Social Media in Ireland based on research completed by iReach Market Research in 2010. Presention looks at the relationship between Online Advertising, Social Media and traditional Ads media
What Does an Influencer Really Look Like? How to Measure Online Influence tha...Social Media Today
The nature of social media is that it's driven by the behavior of consumers, whose decisions are in turn influenced by other people online. The real question is how do you leverage these influencers? Brought to you by Social Media Today and Wildfire
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
Case Study: A Fan Page Effectiveness Study
In Australia, J&J set out to understand the brand value of their tightly-knit Johnson’s Baby Facebook fan page community.
Shepherding client & brand reputations: crisis management using social mediaShael Sharma
Presentation on Shepherding Client & Brands_Crisis Management Using Social Media at the IABC Conference - Communication Lighthouse in Bombay (Mumbai), India on 02 December 2011, at the Taj President
Future of Consumerism - MITX FutureM Conference 2010 - AMP Agency Presentation Steven Duque
A presentation on how consumers' consumptive behavioral patterns are changing, necessitating change in the way modern marketers work. The sales funnel is now antiquated, and the customer decision journey has subsumed its place as the standard framework for thinking about consumer behavior.
Outdoor Media Centre Customer Journey ResearchOutdoorMC
A study conducted for the Outdoor Media Centre (OMC) by ICM Research and On Device Research (ODR) has revealed that outdoor advertising has a strong influence on consumers, nudging them along towards the purchase at every phase of the Customer Journey.
Conferencia impartida durante el Congreso CRM + Social Media + Centros de Contato México 2011 organizado por Mundo Contact a cargo de Larry Augustin, CEO de Sugar CRM
Introduction to Social Media in Ireland based on research completed by iReach Market Research in 2010. Presention looks at the relationship between Online Advertising, Social Media and traditional Ads media
What Does an Influencer Really Look Like? How to Measure Online Influence tha...Social Media Today
The nature of social media is that it's driven by the behavior of consumers, whose decisions are in turn influenced by other people online. The real question is how do you leverage these influencers? Brought to you by Social Media Today and Wildfire
Similar to Performics Social Shopping Summary (20)
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
Performics & Kohl's talk about the journey that agencies and retailers are taking to omni-channel performance marketing success to align with shopper needs.
Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...Performics
Learn how Performics/VivaKi achieved new levels of brand awareness for Essentiale Forte N at an efficient cost during a key environmental issue in Moscow.
March Madness Interest on Search and SocialPerformics
NCAA March Madness Sweet 16 kicks off tonight! Check out top tournament-related searches and discover which social channel fans are turning to most to connect with the madness #MarchMadness #NCAA #NCAATournament
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...Performics
Read our latest case study from Performics UK: Using CRM data in tandem with social media, Performics drives exceptional campaign performance for Costa Coffee.
Today, brands must incorporate social media strategies into their greater marketing efforts to outperform competition and build a loyal follower base. Performics Social Snapshot is a monthly publication comparing vertical category leader social presence.
The Performance Perspective: Aligning Teams & KPIs in Today's Digital LandscapePerformics
Performics Analytics and Technology Analyst, Maira Grylli, studies internal teams that motivate participation, drive performance and optimize for action- to drive outstanding results for their clients. Uncovering 7 common elements, Maira shares insight into the key to success: Client and agency team alignment.
America Reacts to Ebola Using Search and SocialPerformics
With the recent Ebola outbreak, America turns to search and social for more information surrounding the virus. Check out our infographic highlighting search trends, social insights and consumer purchasing patterns in response to recent news releases.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
2. Study Methodology & Respondent Profiles
Conducted among 1,000 participants from the SSI panel of more than 6 million respondents. Respondents
must have an active social network account & use social networks at least occasionally in the purchase process.
The online survey was in field from 9/27/11 to 10/4/11.
At 95% confidence interval, a sample size of 1,000 has a sampling error of 3.1%.
Statistical testing was performed to uncover meaningful differences between cells and subgroups. Tests used
are paired comparison T-tests and Z-tests at the 95% confidence level.
2
4. Men more Active than Women on Social Networks
With which of the following social network sites do you have
an active account, meaning you visit at least once a month?
(Check all that apply)
Men 96% Men 36%
Women 97% Women 24%
Men 54% Men 31%
Women 34% Women 20%
Men 37% Men 20%
Women 24% Women 16%
N=1,000 (Total respondents) Q3
4
5. Men Visit Social Network Pages More Frequently During Purchase Process;
Women “Like” Brand/Products More Frequently on Facebook After Purchase
N=1,000 (Total respondents) Q7
5
6. Men Trump Women In Frequency of 5 of 6 Social Shopping Activities
How often do you use [social networks, shopping sites, deal sites] to do each of the following?
(Summary – Once a week or more)
Male Female
Shopping Sites (N=429) Deal Sites (N=256) Shopping Sites (N=460) Deal Sites (N=319)
Social Networks (N=476) Social Networks (N=524)
67% 66%
Find specials, coupons, or deals 68% Find specials, coupons, or deals 64%
57% 64%
63% 52%
Research product information 57% Research product information 40%
54% 43%
61% 52%
Read product reviews 58% Read product reviews 42%
53% 45%
62% 50%
Compare products 56% Compare products 41%
49% 45%
59% 51%
Find product availability 56% Find product availability 41%
48% 40%
50% 47%
Store information 50% Store information 32%
45% 41% Q4, Q12, Q18
6
7. Shopping Sites Command More Gender Equity;
Men More Likely to Use Deal Sites, Social Networks
How often do you use [social networks, shopping
sites, deal sites] at each of the following times?
(Summary – Occasionally/Frequently)
Male Female
Shopping Sites (N=429) Deal Sites (N=256) Shopping Sites (N=460) Deal Sites (N=319)
Social Networks (N=476) Social Networks (N=524)
87% 88%
In the beginning when In the beginning when
75% 66%
searching for a product searching for a product
68% 64%
82% 83%
Right before I commit to Right before I commit to
73% 64%
purchasing purchasing
65% 64%
57% 54%
After I make the purchase After I make the purchase
56% 46%
to share my experience to share my experience
61% 58%
56% 55%
While I'm in the store or While I'm in the store or
56% 42%
on the website on the website
50% 43% Q5, Q13, Q19
7
9. Wide Range of Deal Sites Popular; Groupon and Living Social Top List
With which of the following deal sites do you have an account?
(Check all that apply)
Groupon 47%
Living Social 27%
Eversave 15%
FourSquare 10%
Beyond the Rack 9%
Shoe Buy 8%
Buy with me 6%
Bloomspot 6%
Haute Look 5%
Gilt Groupe 5%
One Kings Lane 5%
ideeli 4%
N=1,000 (Total respondents) Q17
9
10. Amazon, eBay and Retailers’ Brand Sites Most Popular Shopping Sites
With which of the following shopping sites do you visit at least once a month?
(Check all that apply)
Amazon 69%
eBay 53%
Retailer website 52%
Google shopping 27%
Yahoo! Shopping 23%
Bing shopping 13%
Borrowing websites 7%
Flash sales websites 7%
N=1,000 (Total respondents) Q11
10
11. Shopping Sites Most Popular while Searching & Before Committing;
Social Networks More Popular After Purchase to Share Experience
How often do you use [social networks, shopping
sites, deal sites] at each of the following times?
(Summary – Occasionally/Frequently)
87%
In the beginning when searching for a product 70%
66%
83%
Right before I commit to purchasing 68%
64%
57%
After I make the purchase to share my experience 51%
59%
Shopping Sites
55% Deal Sites
While I'm in the store or on the website 48%
46%
Social Networks
Q5, Q13, Q19
11
12. Nearly 20% of Active Social Networkers Use Social Networks, Shopping and Deal
Sites to find Specials, Coupons and Deals
How often do you use [social networks, shopping sites, deal sites] to do each of the following?
(Summary – Daily)
17%
Find specials, coupons, or deals 19%
18%
10%
Research product information 10%
11%
11%
Learn about new products 14%
15%
10%
Read product reviews 11%
12%
9%
Compare products 12% Shopping Sites
10%
Deal Sites
8%
Find product availability 11% Social Networks
11%
9%
Store information 8%
10%
Q4, Q12, Q18
12
13. Social Shopping Influences Participation and Purchasing Behaviors
How much do you agree or disagree with the following statements?
(Summary – Somewhat/strongly agree)
Shopping Sites (N=889) Deal Sites (N=575) Social Networks (N=1,000)
72%
[Shopping, Deal, Social] sites are an important part of the
58%
purchase process for me
41%
57%
I trust user reviews/recommendations on [shopping, deal,
53%
social] sites more than others
58%
46%
Positive reviews/recommendations regarding
49%
products/services cause me to buy things
50%
46%
Negative reviews/recommendations on [shopping, deal,
46%
social] sites eliminates possibility of purchase
44%
Q10, Q16, Q22
13
15. 20-50 % Occasionally or Frequently Conduct In-Store Social Activities;
18-52 % Occasionally or Frequently Conduct In-Store Search Activities
(Summary – Occasionally/Frequently)
N=1,000 (Total respondents) Q25
15
16. 60 % of Social Shoppers Wait Less than 10 Minutes for Advice Before Proceeding
While at a physical location, have you ever When seeking advice on social networks prior to
paused prior to finalizing a purchase in order finalizing a purchase, how long do/would you wait
to seek advice on a social network? for feedback before proceeding with purchase?
Less than 5
19%
No 75% minutes
5 - 10
41%
minutes
Yes 25% 10 - 20
22%
minutes
More than
18%
20 minutes
N=1,000 (Total respondents) N=252 (Seek advice on social networks to finalize purchase) Q23, Q24
16
17. Vertical Insights: Social Shopping Popularity Across 17 Key Categories
How often do you use [social networks, shopping sites, deal sites] in the purchase process
for the following types of products/services?
(Summary – Occasionally, Frequently or Every time I purchase)
Shopping Sites (N=889) Deal Sites (N=575) Social Networks (N=1,000)
71% 52%
Restaurants 64% Telecommunications 38%
66% 44%
82%
Electronics 63% 48%
66% Magazines/newspapers 37%
43%
77%
Entertainment 58% 50%
66% Automobiles 34%
40%
60%
Food 57% Over-the-counter or 45%
59% 36%
prescription drugs 39%
66%
Household products 56% 47%
56% Financial services 32%
76% 37%
Apparel 53%
56% 38%
Educational Institutions 28%
61% 36%
Travel 49%
53% 39%
Non-alcoholic beverages 34%
63% 35%
Appliances 49%
51% 25%
59% Alcoholic beverages 28%
Personal care products 47% 27%
49% Q6, Q14, Q20
17