This document examines the role of consumers in a sustainable economy through several surveys. It finds that:
1) Over 65% of consumers say society needs to consume less to help the environment, and over 65% feel responsible to buy environmentally-friendly products.
2) While over half of consumers enjoy shopping and care about style, aspirationals are more likely to adopt sustainable behaviors like buying less, buying better, and checking ingredients.
3) Consumers show interest in collaboration, sharing, making and reusing products to reduce consumption, though adoption rates are still relatively low.
4) The document argues there is an opportunity to appeal to both environmentalism and materialism by empowering consumers
A notocorda está presente nos cordados e pode desaparecer ou ser substituída pela coluna vertebral no adulto. Durante a neurulação, os folhetos embrionários formam o tubo neural, tubo digestório e notocorda, que se diferenciam em epímero, mesômero e hipômero. O epímero e mesômero conferem segmentação e dão origem a músculos e sistemas genital e urinário. Os anexos embrionários como a vesícula vitelina, alantoide e âmn
Driving Sustainable Brand Value Through Corporate vs. Product Brand Messaging...Sustainable Brands
Companies which field various brands struggle to determine the proper strategy for delivering sustainable brand messaging. Some decide to focus on establishing the corporate brand as a trusted choice editor. Others find value in defining unique sustainable brand value for different SKU's while also communicating a corporate brand commitment to sustainable innovation. This panel shares what has driven their thinking on this topic, provides examples of messaging that is achieving success in their marketplace, and suggests principles for thinking about how you might prioritize your sustainable brand innovation journey.
SB'12 - Ashok Kamal - Bennu, Albe Zakes - TerraCycle, Susan Hunt Stevens - Pr...Sustainable Brands
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
1) The document discusses research on thought leadership and identifies the top thought leaders in the UK and US based on surveys. Apple is identified as the top thought leader in both countries.
2) Being a thought leader provides key benefits to businesses like building trust and establishing authority and leadership positions on important issues. The research found the top benefits were being seen as the most trusted brand.
3) The document defines the characteristics of thought leadership as behaviors like being pioneering, rigorous, objective, authentic, and clear in communications. It suggests businesses should leverage thought leadership to define themselves by their positions rather than what they oppose.
The Financial Value of a Clean Beach: Pragmatic Natural Capital Valuation in ...Sustainable Brands
This document discusses how JetBlue Airways worked with The Nature Conservancy to quantify the economic value that clean beaches provide in Long Beach, New York. Their study found that maintaining clean beaches in this area generates over $23 million annually in economic value. This natural capital valuation approach demonstrates that protecting the environment can have tangible economic benefits.
A Terra é o único local conhecido que suporta vida. A Biosfera é composta por sistemas vivos interligados, incluindo plantas, animais humanos que interagem através de relações como predador-presa e polinização. Muitas espécies, como as focas e pinguins, vivem em comunidades, se reproduzem e cuidam de seus filhotes.
Material creado en la #HackatonLibertad durante los días 17 y 18 de octubre de 2015, Trujillo.
El evento fue organizado por ProGobernabilidad, proyecto de la cooperación canadiense, Gobierno Regional La Libertad y Secretaria Gestión Pública.
Redesigning Producer Responsibility: A new EPR is needed for a circular economySustainable Brands
The document analyzes current extended producer responsibility (EPR) schemes in 15 major European cities. It finds that on average, EPR schemes only cover 45% of total product waste generated in municipal solid waste, and less than one-third of total municipal waste. There is significant variation between cities. The document calls for a new approach to EPR that more comprehensively addresses the full lifecycle of products and promotes a circular economy through better design, reuse, and recycling.
A notocorda está presente nos cordados e pode desaparecer ou ser substituída pela coluna vertebral no adulto. Durante a neurulação, os folhetos embrionários formam o tubo neural, tubo digestório e notocorda, que se diferenciam em epímero, mesômero e hipômero. O epímero e mesômero conferem segmentação e dão origem a músculos e sistemas genital e urinário. Os anexos embrionários como a vesícula vitelina, alantoide e âmn
Driving Sustainable Brand Value Through Corporate vs. Product Brand Messaging...Sustainable Brands
Companies which field various brands struggle to determine the proper strategy for delivering sustainable brand messaging. Some decide to focus on establishing the corporate brand as a trusted choice editor. Others find value in defining unique sustainable brand value for different SKU's while also communicating a corporate brand commitment to sustainable innovation. This panel shares what has driven their thinking on this topic, provides examples of messaging that is achieving success in their marketplace, and suggests principles for thinking about how you might prioritize your sustainable brand innovation journey.
SB'12 - Ashok Kamal - Bennu, Albe Zakes - TerraCycle, Susan Hunt Stevens - Pr...Sustainable Brands
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
1) The document discusses research on thought leadership and identifies the top thought leaders in the UK and US based on surveys. Apple is identified as the top thought leader in both countries.
2) Being a thought leader provides key benefits to businesses like building trust and establishing authority and leadership positions on important issues. The research found the top benefits were being seen as the most trusted brand.
3) The document defines the characteristics of thought leadership as behaviors like being pioneering, rigorous, objective, authentic, and clear in communications. It suggests businesses should leverage thought leadership to define themselves by their positions rather than what they oppose.
The Financial Value of a Clean Beach: Pragmatic Natural Capital Valuation in ...Sustainable Brands
This document discusses how JetBlue Airways worked with The Nature Conservancy to quantify the economic value that clean beaches provide in Long Beach, New York. Their study found that maintaining clean beaches in this area generates over $23 million annually in economic value. This natural capital valuation approach demonstrates that protecting the environment can have tangible economic benefits.
A Terra é o único local conhecido que suporta vida. A Biosfera é composta por sistemas vivos interligados, incluindo plantas, animais humanos que interagem através de relações como predador-presa e polinização. Muitas espécies, como as focas e pinguins, vivem em comunidades, se reproduzem e cuidam de seus filhotes.
Material creado en la #HackatonLibertad durante los días 17 y 18 de octubre de 2015, Trujillo.
El evento fue organizado por ProGobernabilidad, proyecto de la cooperación canadiense, Gobierno Regional La Libertad y Secretaria Gestión Pública.
Redesigning Producer Responsibility: A new EPR is needed for a circular economySustainable Brands
The document analyzes current extended producer responsibility (EPR) schemes in 15 major European cities. It finds that on average, EPR schemes only cover 45% of total product waste generated in municipal solid waste, and less than one-third of total municipal waste. There is significant variation between cities. The document calls for a new approach to EPR that more comprehensively addresses the full lifecycle of products and promotes a circular economy through better design, reuse, and recycling.
Driving Sustainable Brand Value Through Corporate vs. Product Brand Messaging...Sustainable Brands
Companies which field various brands struggle to determine the proper strategy for delivering sustainable brand messaging. Some decide to focus on establishing the corporate brand as a trusted choice editor. Others find value in defining unique sustainable brand value for different SKU's while also communicating a corporate brand commitment to sustainable innovation. This panel shares what has driven their thinking on this topic, provides examples of messaging that is achieving success in their marketplace, and suggests principles for thinking about how you might prioritize your sustainable brand innovation journey.
Adedotun Seyingbo completed an online training series called "The Practice of PDIA: Building Capability by Delivering Results" from April 3 to June 26, 2016 according to a certificate.
Social Networks and International EducationGene Begin
An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.
The document summarizes new models for reducing waste and increasing value through reclaiming resources. It discusses how scarcity of resources will be a growing challenge, and how new concepts like circular economy and product-to-service models address this. Maximum utility over the longest period of time is key. The experts discuss innovations at Adidas to reduce waste through design thinking and new materials. Ginkgo presents an umbrella design that reduces components from 120 to 20 and uses a single recyclable material in a cradle-to-cradle system.
Manufacturers and consumers are concerned with different issues, which this report classifies into two categories: Fundamentals and Rising Priorities. Fundamentals like quality, cost and safety are the top priorities, whereas Rising Priorities like the environment and transparency are becoming increasingly important. There is alignment between manufacturers and consumers on Fundamentals, but gaps in other areas like innovation and product safety. The report provides rankings and analyses differences between audiences and countries to understand evolving perspectives.
Seo Search Engine Optimization Bible 9780470452646 47052guest9243c4
This document provides an overview and table of contents for the book "Search Engine Optimization Bible, Second Edition" by Jerri L. Ledford. The book covers topics related to search engine optimization (SEO), including search engine basics, keyword strategies, building websites for SEO, pay-per-click advertising, content optimization, link building, and maintaining SEO over time. It includes appendices with additional resources and optimization guidelines for major search engines.
The document discusses how to ignite advocacy among women. It notes that advocacy is important but faces more choices, channels, and barriers now. Brands need to understand how women interact with media to meaningfully engage them. Women's media interaction is divided into catch up, productive, and family/me time. They are heavy social media users and utilize it to research products, receive photos, and purchase items. Brands need strategies for influencer marketing, controlled branded communities, broadcast media, and scalable conversational media.
Nearly two-thirds of consumers read online consumer reviews. All generations, from students aged 17-21 to seniors aged 75+, actively read reviews. Most consumers find reviews to be credible. Eighty-two percent say reviews have directly influenced their purchase decisions by confirming their choice or changing their opinion on which product to buy. Consumers share and discuss reviews with friends, family, and colleagues. While more consumers read reviews than write them, reviews that are written are usually positive. Factors like manufacturer reputation, friend/family recommendations, and ingredients influence purchase decisions along with eco-friendly practices. Recent product recalls have caused some consumers to seek out more information online or on packaging before purchasing. Many are interested in mobile shopping
Performing Arts Exchange 2012 - Connecting with Audiences.pptChristy Farnbauch
This presentation was given during the SouthArts Performing Arts Exchange in Miami, FL on September 20, 2012 by Christy Farnbauch of Strategic Links and Elizabeth Auer from the University of Florida.
The document summarizes the key findings of a survey of 600 likely Ohio voters conducted in August 2009 regarding their views on global warming and clean energy policies. Some of the major findings include:
- A large majority believe that global warming constitutes a serious threat, though only a minority of Republicans and conservatives see it as such.
- Across most demographic groups, a solid majority favor action by the US to reduce carbon emissions.
- A plurality believe that reducing global warming will create new American jobs.
- Over two-thirds support a proposed plan to reduce emissions and require clean energy sources.
- Most say they would feel more favorable toward members of Congress who vote for clean energy and emissions reduction plans
- A survey of 600 likely Michigan voters found that a large majority believe global warming constitutes a serious threat, though Republicans and conservatives are divided on its severity.
- Across party and demographic groups, a solid majority favor action by the US to reduce carbon emissions that cause global warming.
- A plurality believe that efforts to reduce global warming will create new American jobs rather than cost jobs or not affect jobs.
- Three-quarters support a proposed energy plan that would require reducing carbon emissions from factories and power companies while also requiring increased use of clean energy sources.
The effectiveness of celebrities as product endorsersmoonchick1288
The document analyzes the effectiveness of celebrities as product endorsers. It discusses factors like credibility, attractiveness, expertise and familiarity that influence consumer purchasing behavior. The study examines how well matched the celebrity needs to be to the product. A survey was conducted of 100 students to determine which factors, credibility, expertise, attractiveness or familiarity played the biggest role in endorsement effectiveness. Results showed consumers were more likely to purchase perfectly matched endorsements and that credibility and expertise were the most important factors, especially for male respondents. Familiarity was most important for female respondents.
Niklas de Bésche is the Executive Director of Meltwater Buzz. He discusses social media in Norway, noting that there are 2.5 million social media users in Norway, with 350k on Twitter and 100k on LinkedIn. He also summarizes a survey that found most companies see social media as important for monitoring brand and reputation, while a minority are more reluctant or averse to social media. The presentation ends with 8 tips for getting started with social media monitoring and engagement.
Mobile Health: Pamf engagement mobile health stanford 2011 05-16 albertschan
How PAMF has achieved significant patient engagement with My Health Online. Over 72% of the active adult patients at PAMF use My Health Online, our implementation of Epic's MyChart.
Performics 2011 Social Shopping Study found men are more likely than women to conduct five of six social shopping activities. Contradicting commonly held beliefs about gender and social behaviors, the study showed men more frequently research product information, read reviews, compare products, find product availability and get store information via social networks, shopping and deal sites; while women reign supreme when searching for deals, coupons and specials on similar sites.
2011 Edelman Trust Barometer: South Korea InsightsEdelman Korea
The 2011 Edelman Trust Barometer found that:
1) South Korea had the highest levels of trust in NGOs compared to other Asian countries and globally, but only half of South Koreans trusted the government and business.
2) South Koreans were more trusting of NGOs than business, unlike most other Asian countries surveyed where business was more trusted.
3) Along with companies headquartered in emerging markets, only Singapore and South Korea trusted companies headquartered in South Korea.
4) While a majority of South Koreans agreed with Milton Friedman's view that the role of business is to increase profits, nearly seven in ten also believed corporations need to align shareholder value creation
2012 Online User Behavior and Engagement Study - Harris InteractiveHemant Charya
More than seven in 10 US tablet owners ages 18 to 34, and more than eight in 10 tablet owners ages 35 to 44, looked up product information on their devices after seeing something interesting about it on TV. The behavior was significantly less common among older tablet owners (and, in addition, older consumers are already less likely to own tablets), but still, more than half of those 45 and older did the same.
1. Elite framing of policy issues can influence public opinion over time through both situational framing effects and feedback effects of policy implementation.
2. A new research project will integrate these two approaches and examine the framing effects of Affordable Care Act implementation using panel data.
3. Early polls show elite emphasis on certain policy frames like tax credits increased support, while opposition focused on perceived government overreach and costs. Later polls show rising acceptance as the law took effect.
Advertising specialties are proven effective marketing tools that increase sales and leads. A study found that 62% of recipients did business with the advertiser after receiving a promotional product. Nearly a quarter said they were more likely to do future business. 42% had a more favorable impression of the advertiser. Promotional products also have the lowest cost per impression of all major media channels at $0.004.
Driving Sustainable Brand Value Through Corporate vs. Product Brand Messaging...Sustainable Brands
Companies which field various brands struggle to determine the proper strategy for delivering sustainable brand messaging. Some decide to focus on establishing the corporate brand as a trusted choice editor. Others find value in defining unique sustainable brand value for different SKU's while also communicating a corporate brand commitment to sustainable innovation. This panel shares what has driven their thinking on this topic, provides examples of messaging that is achieving success in their marketplace, and suggests principles for thinking about how you might prioritize your sustainable brand innovation journey.
Adedotun Seyingbo completed an online training series called "The Practice of PDIA: Building Capability by Delivering Results" from April 3 to June 26, 2016 according to a certificate.
Social Networks and International EducationGene Begin
An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.
The document summarizes new models for reducing waste and increasing value through reclaiming resources. It discusses how scarcity of resources will be a growing challenge, and how new concepts like circular economy and product-to-service models address this. Maximum utility over the longest period of time is key. The experts discuss innovations at Adidas to reduce waste through design thinking and new materials. Ginkgo presents an umbrella design that reduces components from 120 to 20 and uses a single recyclable material in a cradle-to-cradle system.
Manufacturers and consumers are concerned with different issues, which this report classifies into two categories: Fundamentals and Rising Priorities. Fundamentals like quality, cost and safety are the top priorities, whereas Rising Priorities like the environment and transparency are becoming increasingly important. There is alignment between manufacturers and consumers on Fundamentals, but gaps in other areas like innovation and product safety. The report provides rankings and analyses differences between audiences and countries to understand evolving perspectives.
Seo Search Engine Optimization Bible 9780470452646 47052guest9243c4
This document provides an overview and table of contents for the book "Search Engine Optimization Bible, Second Edition" by Jerri L. Ledford. The book covers topics related to search engine optimization (SEO), including search engine basics, keyword strategies, building websites for SEO, pay-per-click advertising, content optimization, link building, and maintaining SEO over time. It includes appendices with additional resources and optimization guidelines for major search engines.
The document discusses how to ignite advocacy among women. It notes that advocacy is important but faces more choices, channels, and barriers now. Brands need to understand how women interact with media to meaningfully engage them. Women's media interaction is divided into catch up, productive, and family/me time. They are heavy social media users and utilize it to research products, receive photos, and purchase items. Brands need strategies for influencer marketing, controlled branded communities, broadcast media, and scalable conversational media.
Nearly two-thirds of consumers read online consumer reviews. All generations, from students aged 17-21 to seniors aged 75+, actively read reviews. Most consumers find reviews to be credible. Eighty-two percent say reviews have directly influenced their purchase decisions by confirming their choice or changing their opinion on which product to buy. Consumers share and discuss reviews with friends, family, and colleagues. While more consumers read reviews than write them, reviews that are written are usually positive. Factors like manufacturer reputation, friend/family recommendations, and ingredients influence purchase decisions along with eco-friendly practices. Recent product recalls have caused some consumers to seek out more information online or on packaging before purchasing. Many are interested in mobile shopping
Performing Arts Exchange 2012 - Connecting with Audiences.pptChristy Farnbauch
This presentation was given during the SouthArts Performing Arts Exchange in Miami, FL on September 20, 2012 by Christy Farnbauch of Strategic Links and Elizabeth Auer from the University of Florida.
The document summarizes the key findings of a survey of 600 likely Ohio voters conducted in August 2009 regarding their views on global warming and clean energy policies. Some of the major findings include:
- A large majority believe that global warming constitutes a serious threat, though only a minority of Republicans and conservatives see it as such.
- Across most demographic groups, a solid majority favor action by the US to reduce carbon emissions.
- A plurality believe that reducing global warming will create new American jobs.
- Over two-thirds support a proposed plan to reduce emissions and require clean energy sources.
- Most say they would feel more favorable toward members of Congress who vote for clean energy and emissions reduction plans
- A survey of 600 likely Michigan voters found that a large majority believe global warming constitutes a serious threat, though Republicans and conservatives are divided on its severity.
- Across party and demographic groups, a solid majority favor action by the US to reduce carbon emissions that cause global warming.
- A plurality believe that efforts to reduce global warming will create new American jobs rather than cost jobs or not affect jobs.
- Three-quarters support a proposed energy plan that would require reducing carbon emissions from factories and power companies while also requiring increased use of clean energy sources.
The effectiveness of celebrities as product endorsersmoonchick1288
The document analyzes the effectiveness of celebrities as product endorsers. It discusses factors like credibility, attractiveness, expertise and familiarity that influence consumer purchasing behavior. The study examines how well matched the celebrity needs to be to the product. A survey was conducted of 100 students to determine which factors, credibility, expertise, attractiveness or familiarity played the biggest role in endorsement effectiveness. Results showed consumers were more likely to purchase perfectly matched endorsements and that credibility and expertise were the most important factors, especially for male respondents. Familiarity was most important for female respondents.
Niklas de Bésche is the Executive Director of Meltwater Buzz. He discusses social media in Norway, noting that there are 2.5 million social media users in Norway, with 350k on Twitter and 100k on LinkedIn. He also summarizes a survey that found most companies see social media as important for monitoring brand and reputation, while a minority are more reluctant or averse to social media. The presentation ends with 8 tips for getting started with social media monitoring and engagement.
Mobile Health: Pamf engagement mobile health stanford 2011 05-16 albertschan
How PAMF has achieved significant patient engagement with My Health Online. Over 72% of the active adult patients at PAMF use My Health Online, our implementation of Epic's MyChart.
Performics 2011 Social Shopping Study found men are more likely than women to conduct five of six social shopping activities. Contradicting commonly held beliefs about gender and social behaviors, the study showed men more frequently research product information, read reviews, compare products, find product availability and get store information via social networks, shopping and deal sites; while women reign supreme when searching for deals, coupons and specials on similar sites.
2011 Edelman Trust Barometer: South Korea InsightsEdelman Korea
The 2011 Edelman Trust Barometer found that:
1) South Korea had the highest levels of trust in NGOs compared to other Asian countries and globally, but only half of South Koreans trusted the government and business.
2) South Koreans were more trusting of NGOs than business, unlike most other Asian countries surveyed where business was more trusted.
3) Along with companies headquartered in emerging markets, only Singapore and South Korea trusted companies headquartered in South Korea.
4) While a majority of South Koreans agreed with Milton Friedman's view that the role of business is to increase profits, nearly seven in ten also believed corporations need to align shareholder value creation
2012 Online User Behavior and Engagement Study - Harris InteractiveHemant Charya
More than seven in 10 US tablet owners ages 18 to 34, and more than eight in 10 tablet owners ages 35 to 44, looked up product information on their devices after seeing something interesting about it on TV. The behavior was significantly less common among older tablet owners (and, in addition, older consumers are already less likely to own tablets), but still, more than half of those 45 and older did the same.
1. Elite framing of policy issues can influence public opinion over time through both situational framing effects and feedback effects of policy implementation.
2. A new research project will integrate these two approaches and examine the framing effects of Affordable Care Act implementation using panel data.
3. Early polls show elite emphasis on certain policy frames like tax credits increased support, while opposition focused on perceived government overreach and costs. Later polls show rising acceptance as the law took effect.
Advertising specialties are proven effective marketing tools that increase sales and leads. A study found that 62% of recipients did business with the advertiser after receiving a promotional product. Nearly a quarter said they were more likely to do future business. 42% had a more favorable impression of the advertiser. Promotional products also have the lowest cost per impression of all major media channels at $0.004.
This document presents a concept called iChew, which is proposed as an emergency contraceptive chewing gum as an alternative to contraceptive pills. Some key points:
- iChew aims to provide effective emergency contraception in a form that does not have the negative connotations of medication like pills do.
- It would work within 24-48 hours of intercourse by stopping egg release, preventing fertilization, or preventing implantation.
- Market research found that women dislike aspects of pills like the need for strict schedules, cost, and side effects. iChew offers potential improvements in these areas.
- The document outlines plans for pricing iChew competitively, distribution through online and retail pharmacy channels
As a part of a competition of DoMS, IIT Madras, we were suposed to do a need gap analysis of market and come up with an innovative product to bridge the gap. As a result of it came iChew- a chewing gum contraceptive!
Also, we were to popularise the idea and get reactions of people and seek their acceptance...this was done by a social media marketing campaign @ https://www.facebook.com/the.ichew
and http://theichew.blogspot.com/
This ppt was made for the competition in IIT Chennai, DOMS. The competition was about finding innovation gap and come up with a new product to flll the gap and prepare its business plan.
Edit form [ 2 min survey bournvita ] - google docsAditya Sharma
This document contains the results of a survey about health drinks. It shows that:
1) Most respondents were between 20-25 years old. Bournvita was the most commonly consumed and liked drink. Taste and nutrition were most important when purchasing drinks.
2) Bournvita was considered to have the best packaging and schemes offered. Over half of respondents thought Bournvita had the best taste.
3) "Tan Ki Shakti, Man Ki Shakti" was the most popular Bournvita tagline according to survey respondents.
Future of Consumerism - MITX FutureM Conference 2010 - AMP Agency Presentation Steven Duque
A presentation on how consumers' consumptive behavioral patterns are changing, necessitating change in the way modern marketers work. The sales funnel is now antiquated, and the customer decision journey has subsumed its place as the standard framework for thinking about consumer behavior.
1) Nearly two-thirds of seniors surveyed were very satisfied with their current Medicare coverage, though satisfaction was lower among younger seniors.
2) Seniors were generally satisfied with specific aspects of their Medicare coverage except for prescription drug inclusion. Satisfaction increased with age.
3) Only 39% were very confident their coverage would meet needs if health declined, confidence was lower among younger seniors.
4) While over half planned to keep their current coverage, 44% would consider changes, with younger seniors more open to changes than older seniors.
5) About 18% reported changing their Medicare coverage at least once, similar across age groups.
This document summarizes key findings from a survey about consumer brand loyalty across several global markets. Some of the main findings are:
1) Consumers in emerging markets like India have stronger brand affiliation compared to more price-sensitive Western markets.
2) Brands are falling short of consumer expectations around customization, personalization, and digital/mobile engagement.
3) There is a gap between what loyalty programs offer and what consumers want, such as value, trust, quality and convenience. Addressing this "loyalty chasm" presents opportunities for brands.
Similar to Bbmg rethinking consumption_sb_london_11.27 (20)
How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...Sustainable Brands
Dirk Voeste of BASF Corporation discusses how BASF is changing its business strategy through a breakthrough product portfolio assessment that evaluates the sustainability of its solutions. Key points:
- BASF categorized all of its products into four categories based on their sustainability contributions. It aims to increase the percentage of "Accelerator" products that substantially contribute to sustainability.
- The assessment analyzed 60,000+ product applications representing €66.3 billion in sales. It found that 23% were Accelerators that outgrow markets with higher margins. Over 60% of BASF's R&D pipeline are Accelerators.
- BASF integrates sustainability fully into its investment decisions and portfolio management as a major lever to
Building Harmony: How to Champion Sustainability from Grain to BiscuitSustainable Brands
Mondelēz International is focused on sustainability across its biscuit operations in Europe. Albert Mathieu, President of the Biscuit Category Europe, discusses how the company works with farmers to grow crops sustainably and reduces environmental impact at factories. The goal is to champion sustainability from grain to finished biscuit.
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
This document discusses how companies can drive business model transformation from within by recognizing changing markets, fitting new models with corporate strategy, and building support networks. It provides examples of innovative business models and recommends mapping current models, planning the customer journey, and assembling all elements like market needs and strategic aims to form a new "jigsaw" business model. The goal is to help businesses develop profitable approaches to sustainability through the REBus project which provides free support for pilot programs across Europe.
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
This document summarizes research from the Natural Marketing Institute (NMI) on global sustainability trends. NMI conducts an annual tracking study of over 150,000 consumer interviews in 23 countries to understand attitudes and behaviors related to environmental and social responsibility. The research compares perspectives between developed countries like the US, UK, Germany and Japan, and emerging countries like Russia, China, India and Brazil. It finds that consumers in emerging countries generally care more about environmental protection and socially responsible business. The research also shows increases since 2010 in consumers choosing sustainable products over conventional options.
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
This document summarizes a presentation on the future of living spaces and workplaces given at Sustainable Brands London in November 2015. The presentation discusses research that identifies different consumer attitudes towards sustainability and circular concepts. It also outlines several emerging trends, like the squeeze on living space in urban areas, the blurring of work and personal life, the rise of responsive smart home technologies, community-focused "maker" movements, and a growing focus on zero waste solutions. These underlying technological and social changes are creating more opportunities for sustainable living than can be achieved through messaging alone. The presentation argues that businesses should focus on aligning with these emerging needs rather than just "selling sustainability."
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
1) The document summarizes a report by Wolff Olins investigating how leadership practices are changing to adapt to employees who are independent and individualistic.
2) It discusses tensions leaders face in creating an "uncorporation" culture that liberates employees while still meeting corporate goals. It also outlines shifts in leadership approaches over time from command-and-control to more distributed and purpose-driven models.
3) Key leadership approaches highlighted include acting as a "Designer in Chief" who focuses on culture rather than outputs, distributed leadership that trusts employees, and providing a "rough sense of purpose" rather than rigid ideologies.
New Tactics in Contextual Promotion of Healthy LifestylesSustainable Brands
Disney has had a longstanding commitment to promoting healthy lifestyles since 2006. This includes establishing nutritional guidelines for food and beverages, implementing promotional guidelines, and partnering with organizations like Change4Life. Disney aims to make healthy living fun and accessible for families through storytelling, experiences like Run Disney races, and partnerships with advocates, retailers, and chefs. Research shows that healthy living is universally important to parents worldwide who trust Disney to help children live active, well-balanced lives.
Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...Sustainable Brands
Unilever's VP of Sustainable Business argues that while having a strong purpose is important for brands, it is not enough on its own to drive sustainable growth. Brands need to demonstrate their positive impact through transparency and accountability. She also stresses the importance of engaging consumers in purpose by showing how individual actions can contribute to collective change.
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Sustainable Brands
The document discusses a presentation by Anna Swaithes from SABMiller on leveraging the UN Sustainable Development Goals for brands. SABMiller has over 200 local brands consumed in over 80 countries. SABMiller is committed to contributing to the Global Goals and having three brands in each market build sustainable development messages into their brand activations by 2020. Examples are provided of brands in India, Uganda, and Colombia that are engaging in programs focused on livelihoods, sustainable supply chains, and supporting workers and farmers.
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Sustainable Brands
This document discusses leveraging the UN Sustainable Development Goals for brands. It provides an introduction to the goals, including ending poverty, and outlines expectations for business engagement. Civil society organizations see opportunities for businesses to contribute through their core activities. The business case for alignment with the SDGs includes access to new markets among the 4 billion living in poverty and growth in green technologies worth over $3 trillion by 2020.
4. 66 %
say “as a society, we need
to consume a lot less to
improve the environment
for future generations.”
%
76
57 %
Emerging Developed
Markets Markets
5. 65 %
say “I have a responsibility
to purchase products that
are good for the
environment and society.”
%
82
49 %
Emerging Developed
Markets Markets
12. EARLY ADOPTERS
I AM OFTEN ONE OF THE FIRST TO TRY NEW THINGS
Total 45%
Aspirationals 54%
54%
Practicals 40%
Advocates 47%
Indifferents 31%
0% 15% 30% 45% 60%
12
13. STATUS SEEKERS
I WANT TO STAND OUT AND BE NOTICED FOR MY SOCIAL STATUS
Total 40%
Aspirationals 52%
52%
Practicals 34%
Advocates 42%
Indifferents 27%
0% 15% 30% 45% 60%
13
14. INFLUENCERS
PEOPLE OFTEN TURN TO ME FOR RECOMMENDATIONS ABOUT TRENDS, BRANDS AND
CAUSES
Total 41%
Aspirationals 52%
52%
Practicals 34%
Advocates 48%
Indifferents 27%
0% 15% 30% 45% 60%
14
16. SHOPPING
Shopping for new things makes me happy.
Total 63%
Aspirationals 70%
70%
Practicals 58%
Advocates 67%
Indifferents 52%
0% 18% 35% 53% 70%
16
17. STYLE AND IDENTITY
I CARE A LOT ABOUT HOW I LOOK, MY STYLE
Total 56%
Aspirationals 65%
65%
Practicals 51%
Advocates 56%
Indifferents 47%
0% 18% 35% 53% 70%
17
19. BUYING LESS
As a society, we will need to consume a lot less to improve
the environment for future generations
Total 66%
Aspirationals 73%
73%
Practicals 64%
Advocates 76%
Indifferents 46%
0% 20% 40% 60% 80%
19
20. BUYING BETTER
I BELIEVE THAT I HAVE A RESPONSIBILITY TO PURCHASE PRODUCTS THAT ARE GOOD
FOR THE ENVIRONMENT AND SOCIETY
Total 65%
Aspirationals 73% 73%
Practicals 61%
Advocates 86%
Indifferents 38%
0% 23% 45% 68% 90%
20
21. BOX TURNERS
CHECKED THE LIST OF INGREDIENTS BEFORE PURCHASING
Total 57%
Aspirationals 64%
64%
Practicals 53%
Advocates 66%
Indifferents 40%
0% 18% 35% 53% 70%
21
23. MONEY VS. TIME/PASSION
I WOULD BE WILLING TO GIVE UP 10% OF MY HOUSEHOLD INCOME IF IT MEANT I
COULD SPEND MORE TIME WITH PEOPLE OR PROJECTS I CARE ABOUT
Total 45%
Aspirationals 54%
54%
Practicals 40%
Advocates 47%
Indifferents 31%
0% 15% 30% 45% 60%
23
24. COLLABORATION & PARTICIPATION
I am interested in sharing my ideas, opinions and
experiences with companies to help them develop better
products or create new solutions
Total 67%
Aspirationals 73%
73%
Practicals 64%
Advocates 81%
Indifferents 49%
0% 23% 45% 68% 90%
24
25. SHARING
SHARED OR BORROWED PRODUCTS TO REDUCE THE NEED TO BUY NEW PRODUCTS
Total 31%
Aspirationals 38%
38%
Practicals 27%
Advocates 31%
Indifferents 22%
0% 10% 20% 30% 40%
25
26. MAKING
MADE, REPAIRED OR REUSED PRODUCTS RATHER THAN BUY THEM NEW
Total 45%
Aspirationals 50%
50%
Practicals 42%
Advocates 48%
Indifferents 35%
0% 15% 30% 45% 60%
26
27. MAKING
MADE, REPAIRED OR REUSED PRODUCTS RATHER THAN BUY THEM NEW
Total 45%
Aspirationals 50%
50%
Practicals 42%
Advocates 48%
Indifferents 35%
0% 15% 30% 45% 60%
27