This document contains 4 proposals for digital marketing campaigns with budgets for an organization called "Under the Greek Sun". The first proposal focuses on brand awareness through Facebook organic posts and Instagram for €12,000 and €15,000 respectively. The second targets visits through content marketing, social media posts, email campaigns and native articles for €10,000, €15,000, €30,000 and €30,000 respectively. The third aims to increase bookings through affiliate networks, advertorials and Instagram videos for €76,000, €17,000 and €10,000 respectively. Each section provides metrics for assessing the cost-effectiveness of different digital channels.

1. Under the Greek Sun
Βαγγέλης Προκόπης
Ελένη Καραγκιόζη
Ζιζή Συμεωνίδου
Αριάδνη Αδάμ
Χριστίνα Τζελέπογλου
Φαίδρα Παπαλεξανδρή
Κλειώ Παπαδοπούλου

2. Brand Awareness
Cost Effective
Channel Metrics
Facebook CPM = 0.02

3. Brand Awareness
Alternative Digital Awareness Proposal
Budget
Facebook Organic Posts
- Photos, Videos, Articles
12.000 €
Instagram Create account
Organic Posts and Stories
15.000 €
Travel Vlogging Video production
Video hosting from travel bloggers
45.000 €
Travel & Life style influencers Instagram
Blogs
20.000 €
Agency Fee 8.000 €

4. Visits
Cost Effective
Channel Metrics
Google Search Ads CPM = 0.38

5. Visits
Alternative Digital Visits Proposal
Budget
Content Marketing Branded Blog
Articles on platforms (Quora)
Articles on Travel blogs
10.000 €
Social Media Marketing Posts on Facebook, Instagram 15.000
Email Campaign Email to customers
- “Suggest a friend“ for credits
30.000
Native Content Articles for Greek places 30.000
Agency Fee 15.000 €

6. Booking
Channel Metrics
Cost Effective
Channel Metrics
Google Search & Display Ads CPC = 0,23

7. Bookings
Alternative Digital Bookings Proposal
Budget
Affiliate Networks •Commission Junction
•Awin
•Sharesale
•TradeDoubler
•ClickBank
15% commision on sale, 30 days cookie on
last, 75,000 EUR per year |150 creatives
76.000 €
Advertorials on native blogs 3 advertorials per month, 500EUR per
advertorial
17.000 €
Instagram videos on Swipe
option
10.000
Agency Fee 7.000 €