Perfect Storm Media was founded in 2005 with a simple goal in mind; to convert advertising expenses into sales commission on completed sales. Perfect Storm Media solves 2 major problems in the search engine marketing industry: 1) “Pay-per-click” pricing and misaligned agency incentives 2) We eliminate manual work involved with running effective “long-tail” search campaigns We will typically run 3 to 6 million individual keywords, each with individually tailored ads. They are then set to bid using our bidding algorithm, which uses both historical data and a predictive algorithm to optimize search results. Our value comes from driving efficiency out of the Google Adwords system, not inserting another layer of software, analysis, or agency cost into the system. http://www.perfectstormmedia.com/

1. Inventors of Pay-per-Sale Search Engine Marketing
www.perfectstormmedia.co
m
Tel: +44 (0) 203 393 1150 US Tel: 1-800-847-4998 leads@perfectstormmedia.com
www.perfectstormmedia.com © 2012 Perfect Storm Media

2. www.perfectstormmedia.com © 2012 Perfect Storm Media

3. Powerful
5 Million ads and keywords per client
2 Million new ads created per week
ad Competitor’s ad
www.perfectstormmedia.com © 2012 Perfect Storm Media

4. “The Sand that Fills the Cracks”
www.perfectstormmedia.com © 2012 Perfect Storm Media

5. Millions of Ads
Each with 1 Keyword - Precise Landing URL and Ad Text
Artists Ticket Terms Cities Quality
1. Eric Clapton 1. Tickets 1. Glasgow 1. Vip
2. Thin Lizzy 2. Ticket 2. Bristol 2. Front Row
3. Jools Holland 3. Wolverhampton
4. Arcade Fire 4. Cardiff
1. Eric Clapton Ticket Glasgow VIP
2. Eric Clapton Tickets Bristol
3. Thin Lizzy Tickets Cardiff VIP
4. Jools Holland Ticket Cardif
www.perfectstormmedia.com © 2012 Perfect Storm Media

6. www.perfectstormmedia.com © 2012 Perfect Storm Media

7. Complimentary:
www.perfectstormmedia.com © 2012 Perfect Storm Media

8. Long-Tail SEM
Increase in:
Sales
High
2 Word Phrases Quality Score
“persian food” Click-through
Rate
Search Volume
3 Word Phrases Conversion Rate
“persian food delivery”
Decrease in:
Cost-per-Sale
More Descriptive Phrases Cost-per-
— with Geo Qualifier Click
“persian food delivery WC2”
Low
Low No. Of Keywords in Phrase High
www.perfectstormmedia.com © 2012 Perfect Storm Media

9. Case Study
Before: 100,000 sales at Pre-
a Google cost of £1.50 per
sale
PSM delivered 22,000
incremental sales via the
Cost- per-Sale
£1.50 "long-tail" @ £0.95 each
Post
£1.40
100,000 122,000
Sales Volume
Bottom Line: Increased sales by 22% and reduced
average CPA to £1.40. All incremental!
www.perfectstormmedia.com © 2012 Perfect Storm Media

10. Average Ad Position vs Cost Per Click
Cost Per Click
Average Ad Position
www.perfectstormmedia.com © 2012 Perfect Storm Media

11. Cost per Action vs Conversion Rate
Conversion Rate
CPA
www.perfectstormmedia.com © 2012 Perfect Storm Media

12. Click through Rate vs Conversion Rate
Conversion Rate %
CTR%
www.perfectstormmedia.com © 2012 Perfect Storm Media

13. Pricing Adwords Spend
Sales Value
= Your CPA%
(attributed basis)
20%
Reduction
Brand Non-
Brand
CPA% + 50-60%
Increase in Sales
www.perfectstormmedia.com © 2012 Perfect Storm Media

14. Long-Tail
Requires
Au tomation
www.perfectstormmedia.com © 2012 Perfect Storm Media

15. Global Ads
6 Languages
www.perfectstormmedia.com © 2012 Perfect Storm Media

16. 2010
 Best Paid Search Partnership
What Others  Best Innovation
 Best Lead - Generation Campaign
Are Saying
2011
 Best Innovation
2012
Outstanding Product/Service
2012
 SILVER: Most Innovative
Company of the Year in Europe
* Alongside Wonga.com
www.perfectstormmedia.com © 2012 Perfect Storm Media

17. Some Of Our Clients
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18. Our Clients
Love Pay-Per-Sale
“Perfect Storm Media’s impressive and unique approach helped us
become Europe’s largest ticket exchange, driving over
£200,000 of sales/month.” — Bob Meijer,
Online Marketing Manager,
Seatwave
Perfect Storm Media works hard driving incremental business via
cost effective campaigns. They have been a long
term partner for Lovefilm. — Jason Norris,
Online Marketing Director,
Lovefilm
Perfect Storm’s system has been able to accurately track
conversion to sales, including telephone calls,
and to calibrate the system effectively. — Paul Aitken, Founder and
CEO of Borro.com
www.perfectstormmedia.com © 2012 Perfect Storm Media

19. www.perfectstormmedia.com © 2012 Perfect Storm Media

20. Studio 114, 242 Acklam Road
London, W10 5JJ, United Kingdom
Tel: +44 (0) 203 393 1150
US Tel: 1-800-847-4998
leads@perfectstormmedia.com
www.perfectstormmedia.com
www.perfectstormmedia.com © 2012 Perfect Storm Media