Fast Pitch Forum (AdReady)
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The document discusses the state of online display advertising. It notes that while there is a large inventory of online ad impressions, only a small percentage of inventory is sold directly, with most ads going through advertising networks. It also notes that there are over 1 million search advertisers but only 44,000 display advertisers. The document introduces AdReady as a company that aims to make display advertising more like search advertising by bringing more advertisers and more relevant ads to the online display space.
![State of Display -OMMA Magazine by Joe Mandese , Feb 1, 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],“ surplus capacity and increasing reliance on advertising networks threatens the "premium nature" of publishers' brands…” *John Frelinghuysen, Bain Consulting, 2008 Source: PubMatic AdPrice Index – Jan 2009 © 2009 AdReady, Inc. Confidential](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Fast Pitch Forum (AdReady)
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- 12. ‘ AdReady for Publishers’ © 2009 AdReady, Inc. Confidential