Barclays - Case Study Competition | ISB | National FinalistNaveen Kumar
We were the National Finalist in the case study competition organized by ISB partnered with Barclays.
Our solution to Barclay's bank to increase its foray into the consumer lending bank using customer segmentation using clustering techniques - Multi factor cluster analysis on 1.5 Million credit profile datasets.
We identified profitable pools from our ML model which were then coupled with upcoming banking trends such as open banking to increase market share.
Mahindra and Mahindra Limited is India's largest tractor manufacturer with a domestic market share of around 42%. It operates globally with manufacturing plants in India, China, and the United States. The company focuses on quality, customer focus, and transparency. It utilizes its scale, technological capabilities, and integrated supply chain to deliver affordable, high-quality tractors and farm equipment. Mahindra faces competition from other tractor manufacturers but maintains sustainable competitive advantages through its operations, infrastructure, and brand.
Sun Pharmaceuticals is India's largest pharmaceutical company by sales. It has a presence in generics, APIs, and specialty segments with global sales across continents. The company has a competitive position through its integrated product development and market leadership in chronic therapy segments. It has achieved growth through acquisitions and a diversified global presence across geographies and therapeutic areas.
Pidilite Industries is the leading player in the Indian adhesives market with a 60% market share. Its flagship brand Fevicol contributes 50% of Pidilite's total revenue. Fevicol scores highly on brand awareness, loyalty and quality perception among its target audience of carpenters, designers, and household owners. Pidilite has extended the Fevicol brand through line extensions like Fevicol Speedex and brand extensions like Fevicol Marble Glue to cater to different product categories while maintaining brand consistency. It follows a cost-based pricing strategy and sells through a three-tier distribution channel of C&F agents, wholesale stockists and retailers.
This document contains questionnaires for rural consumers and rural dealers regarding marketing strategies for rural areas. For consumers, it asks about factors influencing brand choices, the impact of promotions, and preferences between different promotional schemes. It also asks about alternatives if a brand is unavailable and price differences between rural and urban areas. For dealers, it asks about reasons for choosing the rural market and effective promotion strategies, as well as challenges and opportunities in rural marketing. It inquires about impactful marketing strategies and rankings of preferred offers from brands.
WhatsApp marketing is a new-fashioned way of marketing to reach, engage and convert potential prospects using WhatsApp platform. All we need is a mobile internet in our device to get or send call and messages.
In our WhatsApp Marketing Guide you will learn about various marketing techniques to implement in WhatsApp.
A project report on analysis on customer of big bazaarBabasab Patil
The document analyzes customers of Big Bazaar in Hubli to understand how to increase customer walk-ins. It finds that customers prefer visiting during offers and for the variety of products. Most are satisfied with quality, service, and offers but expect more good offers. To increase footfall, the report recommends providing transportation during offers, increasing awareness of deals, and focusing advertising on TV, hoardings, and radio. In conclusion, customers are satisfied by Big Bazaar's understanding of their expectations and fulfillment through offers and products, but the retailer needs to continue unique promotional activities to attract more customers.
Croma is a retail chain promoted by Tata Sons that sells consumer electronics and durables. It currently operates 50 stores across India selling over 6,000 products from 180 brands in 8 categories. Croma aims to expand further by opening 75 more stores by 2012 in both large and small cities. It faces major competition from other electronics retailers like eZone, Next, and Reliance Digital. Some of Croma's best selling products include color TVs, refrigerators, air conditioners, and washing machines. The document discusses Croma's strategies around products, pricing, placement, promotion and communication to help grow its market share.
Barclays - Case Study Competition | ISB | National FinalistNaveen Kumar
We were the National Finalist in the case study competition organized by ISB partnered with Barclays.
Our solution to Barclay's bank to increase its foray into the consumer lending bank using customer segmentation using clustering techniques - Multi factor cluster analysis on 1.5 Million credit profile datasets.
We identified profitable pools from our ML model which were then coupled with upcoming banking trends such as open banking to increase market share.
Mahindra and Mahindra Limited is India's largest tractor manufacturer with a domestic market share of around 42%. It operates globally with manufacturing plants in India, China, and the United States. The company focuses on quality, customer focus, and transparency. It utilizes its scale, technological capabilities, and integrated supply chain to deliver affordable, high-quality tractors and farm equipment. Mahindra faces competition from other tractor manufacturers but maintains sustainable competitive advantages through its operations, infrastructure, and brand.
Sun Pharmaceuticals is India's largest pharmaceutical company by sales. It has a presence in generics, APIs, and specialty segments with global sales across continents. The company has a competitive position through its integrated product development and market leadership in chronic therapy segments. It has achieved growth through acquisitions and a diversified global presence across geographies and therapeutic areas.
Pidilite Industries is the leading player in the Indian adhesives market with a 60% market share. Its flagship brand Fevicol contributes 50% of Pidilite's total revenue. Fevicol scores highly on brand awareness, loyalty and quality perception among its target audience of carpenters, designers, and household owners. Pidilite has extended the Fevicol brand through line extensions like Fevicol Speedex and brand extensions like Fevicol Marble Glue to cater to different product categories while maintaining brand consistency. It follows a cost-based pricing strategy and sells through a three-tier distribution channel of C&F agents, wholesale stockists and retailers.
This document contains questionnaires for rural consumers and rural dealers regarding marketing strategies for rural areas. For consumers, it asks about factors influencing brand choices, the impact of promotions, and preferences between different promotional schemes. It also asks about alternatives if a brand is unavailable and price differences between rural and urban areas. For dealers, it asks about reasons for choosing the rural market and effective promotion strategies, as well as challenges and opportunities in rural marketing. It inquires about impactful marketing strategies and rankings of preferred offers from brands.
WhatsApp marketing is a new-fashioned way of marketing to reach, engage and convert potential prospects using WhatsApp platform. All we need is a mobile internet in our device to get or send call and messages.
In our WhatsApp Marketing Guide you will learn about various marketing techniques to implement in WhatsApp.
A project report on analysis on customer of big bazaarBabasab Patil
The document analyzes customers of Big Bazaar in Hubli to understand how to increase customer walk-ins. It finds that customers prefer visiting during offers and for the variety of products. Most are satisfied with quality, service, and offers but expect more good offers. To increase footfall, the report recommends providing transportation during offers, increasing awareness of deals, and focusing advertising on TV, hoardings, and radio. In conclusion, customers are satisfied by Big Bazaar's understanding of their expectations and fulfillment through offers and products, but the retailer needs to continue unique promotional activities to attract more customers.
Croma is a retail chain promoted by Tata Sons that sells consumer electronics and durables. It currently operates 50 stores across India selling over 6,000 products from 180 brands in 8 categories. Croma aims to expand further by opening 75 more stores by 2012 in both large and small cities. It faces major competition from other electronics retailers like eZone, Next, and Reliance Digital. Some of Croma's best selling products include color TVs, refrigerators, air conditioners, and washing machines. The document discusses Croma's strategies around products, pricing, placement, promotion and communication to help grow its market share.
The document summarizes research into the purchasing behaviors of Indian women regarding diamond jewelry. It conducted interviews of the author's mother and sister to understand their decision making process and brand preferences. Key findings include:
1) Both women are classified as "Practical Loyalists" who only purchase from a few acceptable brands like Mehta Jewelry and Kirtilal Jewelry if products meet all their important criteria.
2) Important criteria include the 4Cs of diamonds as well as purity, variety, and design.
3) Their motivations include social status and prestige, influenced by their peer groups.
4) Both engage in routinized and dissonance-reducing buying
FirstCry wants to expand its parenting app and online retail business. It will focus on digital marketing strategies like content marketing, social media, and online advertising. It recently partnered with Mahindra Group to help scale its business and achieve profitability goals more quickly through synergies and potential inorganic growth opportunities. The marketing plan emphasizes optimizing the website for search engines and using paid search, social media, and other online tactics to generate leads.
The fast moving consumer goods (FMCG) sector is an important contributor to India's GDP and economy. It includes frequent use household items like soaps, detergents, food items, and some electronics. The Indian FMCG sector has a market size of 2 trillion rupees, with rural India contributing one third. It is highly fragmented and competitive. Major segments include household care like detergents, personal care like soaps and hair care, and food and beverages like packaged snacks and drinks. A PESTEL analysis found political support, economic and income growth, changing social and lifestyle factors, advancing technology, and environmental regulations influence the sector. Porter's five forces model found barriers to entry are modest due to investments
Croma is India's leading Retailers in Consumer durables segment.
This Report consist From success, store format, USP, Marketing Mix, STP to Financial analysis.
The document provides information about Bharti AXA Life Insurance, a joint venture between Bharti Enterprises and AXA Group. It discusses the history and development of the life insurance sector in India. Bharti AXA Life was launched in 2006 and offers various types of life and health insurance policies to over 3000 employees across 12 states. It aims to achieve a top 5 market position and leverage Bharti's local expertise and AXA's best practices to deliver profitable growth and shareholder returns.
Advertisements often exaggerate product qualities and mislead customers. Celebrities are often paid to endorse products they do not actually use themselves in advertisements. This deceives viewers into believing the products are better than they actually are. While celebrity endorsements can increase sales through their fame and popularity alone, the products may not live up to the exaggerated claims made in the advertisements if the substantive quality is not there. Advertisements regularly emphasize attraction and spectacle over substance to deceive customers.
OLX.in is India's largest online marketplace where users can buy and sell a wide range of used goods. Originally founded in 2006, it is now owned by Naspers and has expanded globally. Through social media campaigns in multiple languages, OLX was able to double its website traffic within a year. The campaigns involved blogger outreach, press releases, and Twitter management, generating over 205 million impressions. OLX continues to grow and expand its reach through strategic rebranding of classified sites in other countries.
Group 5 presented on the online furniture company Urban Ladder. Key points include:
- Urban Ladder is an Indian online furniture retailer founded in 2012, currently valued at $250-300 million with a GMV of $250 million.
- The Indian home decor and furniture market is worth $20 billion with less than 10% organized, leaving significant room for growth.
- Urban Ladder targets digitally savvy urban customers, focusing on quality over quantity and using mobile apps and technology for virtual product trials.
- While facing competition from both online and offline players, Urban Ladder has raised $77 million from VCs and plans further expansion into related home categories. The presentation pitched Urban L
Comparative Analysis of Westside vs. PantaloonsEr. Ajay Sharma
In this presentation, our team conducted research on comparative analysis of Westside vs. Pantaloons store at Elante Mall, Chandigarh. You can read our findings in the video. Youtube video link is also attached.
Youtube video: https://youtu.be/Oys2EtVzdu0
For more information: mrajaysharma868@gmail.com
Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty five slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
ITC was incorporated in 1910 as Imperial Tobacco Company of India Limited. Over the decades, it diversified into various businesses including packaging, hotels, paperboards, agriculture, lifestyle retailing, and information technology. ITC aims to be one of India's most valuable corporations through world-class performance and creating growing value for stakeholders. It has various strategic business units operating across multiple industries. A SWOT analysis found ITC's diversification and market leadership in cigarettes as strengths, but also noted risks from heavy reliance on tobacco and changing government policies. Porter's five forces analysis found threat of new entrants and substitute products to be low, but rivalry among competitors in the tobacco industry to be high. ITC's various businesses were analyzed
its a research on patanjali to know out the influencing factors of customer to buy patanjali product as well to to study the effect of factors on customer satisfaction. it is both primary as well as secondary study. it is a very neede study on 100 responses as well as some of the personal interviews. italso include patanjali ayurveda entry nto fmcg market and restraurant market..
Marico Limited is an Indian consumer goods company founded in 1857 and headquartered in Mumbai. It produces coconut and edible oils, hair oils, hair care products, fabric care products, and personal care products which it sells in India and internationally. The company aims to put consumers first, promote excellence and innovation, and generate wealth for shareholders and growth. Its brand portfolio includes Parachute, Saffola, Hair & Care, Shanti Amla, and others. Managing its brand portfolio effectively allows it to utilize resources optimally, prioritize growth areas, increase efficiency, provide clarity to customers, and create leverage across brands.
Survey & Comparative Analysis of TATA Croma and NEXT RetailPrashant Dubey
Comparative Analysis of Modern Formats of Retail Outlets with focus in Products, Services and Related Attributes” (specific to TATA Croma and NEXT Retail)
This document provides background information on Pidilite Industries Ltd. and its popular Fevicol brand of adhesives. It discusses the company's history beginning in 1961, key acquisitions and mergers over the decades, and new product lines. The logo and branding of Pidilite and Fevicol are explained. An overview is given of the 4Ps of marketing - product, price, place, and promotion - as they relate to Pidilite's marketing strategy.
The Indian FMCG sector has a market size of US$25 billion and is poised to grow 10-12% annually. It has a well-established distribution network of over 6 million retail outlets across urban and rural areas. Organized retail is growing and expected to increase its share of the market to 14-18% by 2015. Rural India accounts for one-third of total consumption and FMCG companies are devising rural marketing strategies. Food products are the largest consumption category. The export potential for Indian FMCG companies is growing as they focus on international markets.
The document discusses the history and rise of talk shows on television from the 1980s to present day. It notes that talk shows started gaining popularity in the 1980s with shows hosted by Geraldo Rivera, Phil Donahue, and Sally Jesse Rafael. By the 1990s, talk shows had taken over most of the daytime television slots. Current popular talk shows like The Oprah Winfrey Show focus on improving society and quality of life, while others like The Jerry Springer Show feature more controversial topics. However, some criticize talk shows for exploiting people's lives and exposing children to inappropriate topics.
Visions Telecommunications provides internet protocol television (IPTV) as an alternative to traditional television. It has initially focused on the Atlanta metro area, targeting customers with high-speed internet, small businesses, condominiums, schools, and residences. Market research found increasing internet access and a demand for customizable viewing options. Visions aims to distinguish itself by offering IPTV services and partnering with ISPs to deliver television over the internet.
The document summarizes research into the purchasing behaviors of Indian women regarding diamond jewelry. It conducted interviews of the author's mother and sister to understand their decision making process and brand preferences. Key findings include:
1) Both women are classified as "Practical Loyalists" who only purchase from a few acceptable brands like Mehta Jewelry and Kirtilal Jewelry if products meet all their important criteria.
2) Important criteria include the 4Cs of diamonds as well as purity, variety, and design.
3) Their motivations include social status and prestige, influenced by their peer groups.
4) Both engage in routinized and dissonance-reducing buying
FirstCry wants to expand its parenting app and online retail business. It will focus on digital marketing strategies like content marketing, social media, and online advertising. It recently partnered with Mahindra Group to help scale its business and achieve profitability goals more quickly through synergies and potential inorganic growth opportunities. The marketing plan emphasizes optimizing the website for search engines and using paid search, social media, and other online tactics to generate leads.
The fast moving consumer goods (FMCG) sector is an important contributor to India's GDP and economy. It includes frequent use household items like soaps, detergents, food items, and some electronics. The Indian FMCG sector has a market size of 2 trillion rupees, with rural India contributing one third. It is highly fragmented and competitive. Major segments include household care like detergents, personal care like soaps and hair care, and food and beverages like packaged snacks and drinks. A PESTEL analysis found political support, economic and income growth, changing social and lifestyle factors, advancing technology, and environmental regulations influence the sector. Porter's five forces model found barriers to entry are modest due to investments
Croma is India's leading Retailers in Consumer durables segment.
This Report consist From success, store format, USP, Marketing Mix, STP to Financial analysis.
The document provides information about Bharti AXA Life Insurance, a joint venture between Bharti Enterprises and AXA Group. It discusses the history and development of the life insurance sector in India. Bharti AXA Life was launched in 2006 and offers various types of life and health insurance policies to over 3000 employees across 12 states. It aims to achieve a top 5 market position and leverage Bharti's local expertise and AXA's best practices to deliver profitable growth and shareholder returns.
Advertisements often exaggerate product qualities and mislead customers. Celebrities are often paid to endorse products they do not actually use themselves in advertisements. This deceives viewers into believing the products are better than they actually are. While celebrity endorsements can increase sales through their fame and popularity alone, the products may not live up to the exaggerated claims made in the advertisements if the substantive quality is not there. Advertisements regularly emphasize attraction and spectacle over substance to deceive customers.
OLX.in is India's largest online marketplace where users can buy and sell a wide range of used goods. Originally founded in 2006, it is now owned by Naspers and has expanded globally. Through social media campaigns in multiple languages, OLX was able to double its website traffic within a year. The campaigns involved blogger outreach, press releases, and Twitter management, generating over 205 million impressions. OLX continues to grow and expand its reach through strategic rebranding of classified sites in other countries.
Group 5 presented on the online furniture company Urban Ladder. Key points include:
- Urban Ladder is an Indian online furniture retailer founded in 2012, currently valued at $250-300 million with a GMV of $250 million.
- The Indian home decor and furniture market is worth $20 billion with less than 10% organized, leaving significant room for growth.
- Urban Ladder targets digitally savvy urban customers, focusing on quality over quantity and using mobile apps and technology for virtual product trials.
- While facing competition from both online and offline players, Urban Ladder has raised $77 million from VCs and plans further expansion into related home categories. The presentation pitched Urban L
Comparative Analysis of Westside vs. PantaloonsEr. Ajay Sharma
In this presentation, our team conducted research on comparative analysis of Westside vs. Pantaloons store at Elante Mall, Chandigarh. You can read our findings in the video. Youtube video link is also attached.
Youtube video: https://youtu.be/Oys2EtVzdu0
For more information: mrajaysharma868@gmail.com
Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty five slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
ITC was incorporated in 1910 as Imperial Tobacco Company of India Limited. Over the decades, it diversified into various businesses including packaging, hotels, paperboards, agriculture, lifestyle retailing, and information technology. ITC aims to be one of India's most valuable corporations through world-class performance and creating growing value for stakeholders. It has various strategic business units operating across multiple industries. A SWOT analysis found ITC's diversification and market leadership in cigarettes as strengths, but also noted risks from heavy reliance on tobacco and changing government policies. Porter's five forces analysis found threat of new entrants and substitute products to be low, but rivalry among competitors in the tobacco industry to be high. ITC's various businesses were analyzed
its a research on patanjali to know out the influencing factors of customer to buy patanjali product as well to to study the effect of factors on customer satisfaction. it is both primary as well as secondary study. it is a very neede study on 100 responses as well as some of the personal interviews. italso include patanjali ayurveda entry nto fmcg market and restraurant market..
Marico Limited is an Indian consumer goods company founded in 1857 and headquartered in Mumbai. It produces coconut and edible oils, hair oils, hair care products, fabric care products, and personal care products which it sells in India and internationally. The company aims to put consumers first, promote excellence and innovation, and generate wealth for shareholders and growth. Its brand portfolio includes Parachute, Saffola, Hair & Care, Shanti Amla, and others. Managing its brand portfolio effectively allows it to utilize resources optimally, prioritize growth areas, increase efficiency, provide clarity to customers, and create leverage across brands.
Survey & Comparative Analysis of TATA Croma and NEXT RetailPrashant Dubey
Comparative Analysis of Modern Formats of Retail Outlets with focus in Products, Services and Related Attributes” (specific to TATA Croma and NEXT Retail)
This document provides background information on Pidilite Industries Ltd. and its popular Fevicol brand of adhesives. It discusses the company's history beginning in 1961, key acquisitions and mergers over the decades, and new product lines. The logo and branding of Pidilite and Fevicol are explained. An overview is given of the 4Ps of marketing - product, price, place, and promotion - as they relate to Pidilite's marketing strategy.
The Indian FMCG sector has a market size of US$25 billion and is poised to grow 10-12% annually. It has a well-established distribution network of over 6 million retail outlets across urban and rural areas. Organized retail is growing and expected to increase its share of the market to 14-18% by 2015. Rural India accounts for one-third of total consumption and FMCG companies are devising rural marketing strategies. Food products are the largest consumption category. The export potential for Indian FMCG companies is growing as they focus on international markets.
The document discusses the history and rise of talk shows on television from the 1980s to present day. It notes that talk shows started gaining popularity in the 1980s with shows hosted by Geraldo Rivera, Phil Donahue, and Sally Jesse Rafael. By the 1990s, talk shows had taken over most of the daytime television slots. Current popular talk shows like The Oprah Winfrey Show focus on improving society and quality of life, while others like The Jerry Springer Show feature more controversial topics. However, some criticize talk shows for exploiting people's lives and exposing children to inappropriate topics.
Visions Telecommunications provides internet protocol television (IPTV) as an alternative to traditional television. It has initially focused on the Atlanta metro area, targeting customers with high-speed internet, small businesses, condominiums, schools, and residences. Market research found increasing internet access and a demand for customizable viewing options. Visions aims to distinguish itself by offering IPTV services and partnering with ISPs to deliver television over the internet.
This document discusses television viewing trends in the UK based on data from BARB (British Audience Research Board). It makes the following key points:
1. Television viewing habits are continuing to evolve, with time-shifting becoming more popular but live viewing still the core behavior.
2. Screen sizes are trending both toward bigger screens (33 inches or larger) as well as smaller screens like smartphones and tablets. Ownership of personal video recorders has plateaued around 70% of UK homes.
3. Despite increased personalization, there were over 500 TV programs last year that attracted a live audience of at least 8 million people, showing the continued power of linear TV.
The document discusses how brand marketers can take advantage of the changing TV landscape. It notes that the number of linear TV broadcast channels in the UK has increased dramatically but that TV is becoming more of a commodity as viewing options expand. It suggests that TV channels want to attract sustainable audiences and offers strategic partnerships that leverage emotion as a way for brands to help grow their audiences. The document advocates formulating strategies based on engaging core customers and offering value to TV companies, and cites the book Influence as providing six principles of effective persuasion.
releaseMyAd is the best online portal for advertisement.You can easily book your Ads in different TV Channels such as CNN-IBN, NewsX, NDTV Profit Prime, Bloomberg TV, DD News, ET Now etc at the lowest rates via releaseMyAd.
Rumsey TV distributes video content, scripts, and shot logs to over 2000 TV channels in 76 countries and major news agencies. They can target specific regions and channels. Tracking results are provided within 48 hours and include the number of channels, airtime, and names of channels that aired the content along with on and off air times. The media value of airtime depends on the channel and timing, with examples ranging from $13,939 for 0.52 seconds on CCTV to $188 for 0.43 seconds on an Estonian channel. Audience figures needed to calculate media value take 4-6 weeks. Committing to more video news releases lowers the cost per release. Rumsey TV offers distribution, tracking,
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
Universal Dish Antenna provides satellite TV services in Swami City and aims to expand its market share. It currently has successful operations but faces competition. The marketing plan evaluates Universal's strengths, weaknesses, opportunities and threats. It identifies target customer groups across different demographics and aims to meet their needs through an expanded channel lineup, improved service quality, and new technologies like fiber optic transmission. The plan outlines marketing objectives, strategies, and budgets to improve Universal's position and grow its customer base in the coming years.
Universal Dish Antenna is a satellite TV provider in Swami City that is experiencing success but also faces opportunities to improve and expand. The marketing plan aims to review Universal's performance and recommend changes. It identifies target markets such as families, children, adolescents, and seniors. It also analyzes strengths like awareness, employment, and entertainment options, as well as weaknesses around high costs and lack of fiber optic internet. The plan outlines objectives, strategies, and budgets to help Universal Dish Antenna maintain over 50% market share and better serve customer needs through new channels and technologies.
Television companies use ratings data from Nielsen to determine how many viewers are watching different shows. This information is important for advertisers because it allows them to know the demographics of the audience for each show. Demographic information like age and income help advertisers decide which shows to place ads during to reach their target audience. The networks aim to sell large audiences to advertisers during sweeps periods to set high advertising rates for the rest of the year.
As per the report, TV viewing habits have become more fragmented globally, with average daily watch time across linear TV and OTT being two hours and 53 minutes, and watch time on streaming platforms surpassing linear TV by 22%.
This document discusses product placement in Indian reality television shows. It provides background on the growth of the Indian television industry and the rise of reality television shows. Product placement has become an important way for brands to advertise in these popular shows. The author conducted research on product placements in three Indian reality shows - Big Boss season 4, Kaun Banega Crorepati season 4, and MTV Roadies. The paper analyzes the effectiveness of these placements in enhancing brand recall and influencing purchase decisions of audiences.
This presentation outlines a marketing campaign for a new TV series based on the works of Humayun Ahmed and his popular character Himu. The objectives are to grab 55-70% market share of the target 16-38 urban audience within four months. The campaign will use emotional messages and associations to Humayun Ahmed to generate curiosity and viewership. A mix of advertising, events, and online tactics will be used, with a budget of approximately 59 lakh taka allocated across media, operations, and other expenses. Effectiveness will be measured through viewership data to guide any needed changes. The overarching theme is "Himu is you inside" to position the series as a source of fun and inspiration.
Ravi Singh shares insights from his experience in the public broadcasting industry, highlighting how the rise of internet and mobile platforms, as well as social media applications, have transformed the television and new media broadcast industry. He also discusses Knowledge Network's role as British Columbia's public broadcaster and how it has adapted to the digital revolution by making its content available anytime, anywhere on multiple platforms and devices.
Issues in the industry is a huge aspect of media that must be known to all who work in it. My powerpoint includes aspects such as rating wars, technologies and regulatory bodies. Audience effect theories are also explained and applied.
The document analyzes three BBC idents and discusses their purposes. The first BBC One ident from 2009 uses varied shot types and colors to represent the channel's diverse programming in an engaging way. It prominently features the BBC logo and circle motif for branding purposes. The 2015 BBC Two ident transports viewers to a jungle setting through its single establishing shot, green color palette, and ambient sounds. Its branding incorporates the channel number as a creature to reinforce identity. The 2016 BBC Three ident features silhouetted figures dancing to upbeat music against colorful backgrounds, representing the channel's youth focus through its modern, fast-paced visuals and sounds.
Economic Study of Television Advertising Market in BangladeshTawhid Rahman
Television has many different affects on the economy in both positive and negative ways. One of the biggest effects television has on the economy is advertisement. More and more people turn to television for advertisement. Advertisement has a huge impact and effect on viewers. After watching an advertisement on television people are heading to the store, looking on the internet, or trying to purchase the product. It only takes a few seconds to convince someone that the product, good or service they are advertising is worth buying and bam people purchase it. Television is unique because it allows people to see the product that is being advertised. Television advertisement affects everyone including children, teens, and adults because they spark the interest of a person instead of pointing out the products features.
Omniverse One World Television is an un-wired network that provides family friendly content across multiple platforms. It aims to allow viewers to watch what they want, on any device, at any time. The network reaches over 400 affiliates across 211 markets in the US. It also has international reach through partnerships with streaming devices like Roku and Android apps. The document provides details on Omniverse's leadership team and options for content producers, broadcasters, and advertisers to partner with the network.
Similar to Perceptual mapping on Bangladeshi popular TV channels (20)
An OpenText™ Vulnerability Assessment provides organizations with a thorough understanding of the weaknesses and potential risks in their applications, systems, and networks. Armed with this insight, they can address vulnerabilities, enhance their cybersecurity defenses, and ensure compliance with insurance and regulatory requirements.
How Can I Apply in India (2024) for a US B1/B2 Visa Renewal?usaisofficial
Are your US visas current? Though it will soon expire, I’m not sure what to do. We will assist you in getting a fresh US visa and being protected. The procedures and conditions for renewing a US B1/B2 visa can grab your attention. This blog article will cover everything you need to know regarding the US B1/B2 visa renewal in India in 2024. Alternatively, do you have to show up for an interview? Right now, the US B1/B2 visa waiting period in India is what?
Floor Waste Requirements for Bathrooms in Australia
Waterproofing Melbourne and the entire construction industry must stay updated with the latest amendments to the Australian Standard AS3740 and the National Construction Code (NCC). Recent changes emphasize floor waste requirements and fall requirements in bathrooms, which are crucial for maintaining high standards of commercial waterproofing and other waterproofing practices.
Scope
The amendments clarify the waterproofing of wet areas within residential buildings across various states, including New South Wales, Queensland, and Western Australia. The NCC, a performance-based code, includes Volumes 1 and 2 (Building Code of Australia) and Volume 3 (Plumbing Code of Australia).
Legislation Overview
The NCC provides the minimum necessary standards for safety, health, sustainability, and amenity in building and plumbing legislation across Australia. It is divided into performance requirements and allows for compliance through Deemed-to-Satisfy Provisions or alternative solutions.
BCA Volume 1
F1.7 Waterproofing of Wet Areas: Ensures wet areas in buildings are adequately waterproofed to prevent damage and maintain safety.
F1.11 Floor Grading: In Class 2 or 3 buildings or Class 4 parts of a building, bathroom or laundry floors located above a sole occupancy unit or public space must be graded to prevent water spillage.
BCA Volume 2
Performance Requirement P2.4.1: Addresses waterproofing of wet areas in Class 1 and 10 buildings, specifying that these areas must meet specific performance criteria to ensure effective waterproofing.
Floor Waste and Grading Requirements
The NCC Volume 1 and 2, along with the Australian Standard, provide performance requirements for waterproofing elements in wet areas. However, the BCA Volume 2 does not mandate floor waste installation in Class 1 buildings, such as single dwelling houses, except for rooms with wall-hung urinals. The floor in these buildings does not need to be graded to a floor waste gully, even if one is present.
In contrast, Class 2, 3, or 4 buildings with bathrooms or laundries located above other sole occupancy units or public spaces require floor waste installations to prevent water from entering the spaces below. The floors in these areas must be graded to the floor waste.
Importance of Compliance
Compliance with these standards is critical for preventing waterproofing failures, which can lead to significant post-construction issues, including structural damage and health hazards. Ensuring proper waterproofing in areas like basement waterproofing, retaining wall waterproofing, and lift pit waterproofing is essential for the longevity and safety of buildings.
The Role of Training and Education
Paul Evans highlights the importance of ongoing training and education in the waterproofing industry. By staying informed about legislative changes and best practices, professionals can improve the quality of their work and reduce the risk of defects.
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How To Check SIM Owner Name And CNIC Of Any Mobile Number
Thanks to the Pakistan Telecommunication Authority’s (PTA) online verification facilities, obtaining SIM owner information has become much easier. Here’s how to find the CNIC and SIM owner details by number:
Compose an SMS to 667: Open a new message on your SIM card and write “MNP”.
Send the SMS: Send this message to the shortcode 667.
Receive Information: Wait for a reply. A message containing the name of the SIM owner associated with the specific SIM number will be sent to you.
Additionally, you can visit or call your network service provider’s local customer care center to confirm the SIM registration status and owner’s name. This simplified procedure eliminates the need for extensive documentation and offers a convenient way to obtain necessary SIM details in Pakistan.
Check SIM Owner Details With Name Online
In Pakistan, there are various Android apps and software solutions available to check the SIM owner’s name by mobile number online. However, it is important to note that most of these apps have not been approved by the Pakistan Telecommunication Authority (PTA), and their use is not recommended. If you choose to use these apps, proceed with caution. Remember, the current law only permits the registration of five SIMs under one identity.
Always verify the validity of any software or tool you decide to use, as unauthorized access to SIM owner credentials may have legal consequences.
Check Jazz SIM Owner Name Details 2024
To check Jazz SIM owner name and details online, follow these steps:
Open the Messaging App: On your mobile phone, open the messaging app.
Create a New Message: Type “667” in the recipient field.
Write the Message: Type “MNP” in the message body.
Send the Message: Send the message using your Jazz SIM.
Wait for a Response: You will receive a message containing the SIM owner’s name and CNIC number associated with the Jazz SIM you are using.
Terms:
Codes can change at any time. Check the Jazz website if the code above has an error.
For further information, call the Jazz helpline.
You can check the Jazz SIM owner, registered address, and location by calling the helpline.
Check Ufone Sim Owner Name Details 2024.
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Open the messaging app on your mobile phone.
Create a new message.
In the recipient field, type “667”.
In the message body, type “MNP”.
Send the message through your Ufone SIM.
Wait for a response. You will receive a message containing the SIM owner’s name and CNIC number associated with the Ufone SIM which is in your use.
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The CNIC Information System is a comprehensive database managed by the National Database and Registration Authority (NADRA) of Pakistan. It serves as the primary source of identification for Pakistani citizens and residents, containing vital information such as name, date of birth, address, and biometric data.
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Waterproofing Changes in Victoria
The Building Act 1993 remains, but the Building Regulation 2006 will be replaced by the Building Regulations 2017, expected to be legislated around September. Key changes affecting the waterproofing industry include Part 13, which mandates inspection prior to covering a waterproofing membrane in any wet area.
The regulations remain consistent in other areas affecting waterproofing, such as the adoption of the NCC and relevant Australian Standards, methods of assessment of compliance, material testing, and compliance certificates.
The VBA confirms that only a registered Building Practitioner can authorize compliance of waterproofing works. Subcontractors who are not registered cannot authorize compliance. Although they can state that they have complied with the relevant standards, liability lies primarily with the registered builder, now shared with the Building Inspector or Surveyor for wet areas.
QBCC Tradie Tours
Waterproofing is consistently one of the most common defects reported to the QBCC, with mistakes being costly. In June 2017, the QBCC presented ten waterproofing seminars throughout Queensland, dedicated to waterproofing and tiling issues with a focus on preventing waterproofing defects. Approximately 1000 builders, waterproofers, certifiers, and tilers attended these seminars.
Bayset’s Training & Quality Manager, Frank Moebus, provided in-depth information about avoiding installation problems. The Tradie Tour received positive feedback from the industry.
Project Reference: Botanicca Corporate Park
Overview:
Property Type: Commercial
Project Type: Restoration
Scope: Leaking roof joints affecting company suites
Applicator: Australian Waterproofing Company Pty Ltd
Area: 1150m²
Category: Waterproofing
Products Used:
Soprema Soprasun 3.0S
Soprema Sopradhere Primer
Soprema Alsan Flashing
Soprema Roof Vents
Project Details:
Botanicca Corporate Park experienced leaks in the roof joints that affected various company suites and balconies. The building, constructed in 2006, required a watertight roof to ensure its longevity. A 20-year warranty was provided, and the Soprema Torch On system was applied to achieve a high-quality waterproofing result, both aesthetically and functionally.
Gary Moody, project manager, described the project as challenging but rewarding due to the successful outcome achieved by the experienced applicator.
Importance of Waterproofing Standards and Compliance
Legislative Changes and Their Impact
The introduction of the Building Regulations 2017 brings significant changes to the waterproofing industry, particularly regarding inspection and compliance requirements. For the first time, building inspectors or surveyors must inspect waterproofing membranes before they are covered in any wet areas. This change emphasizes the importance of thorough inspections to prevent defects and ensure high-quality waterproofing.
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Advancing Waterproofing Expertise with AIW
Waterproofing Melbourne and beyond, the Australian Institute of Waterproofing (AIW) is proud to introduce an innovative commercial waterproofing course. Developed in collaboration with the Master Builders Association Vic, this course, led by Andrew Golle, is tailored for project managers overseeing balcony waterproofing, roof waterproofing, and concrete repair. Paul Evans emphasizes the critical nature of these roles in preventing costly post-construction issues. Private sessions for building supervisors are now available, addressing common mistakes due to poor applications and cost-cutting measures.
The course covers essential topics, including product selection, surface preparation, and the importance of basement waterproofing. Paul Evans highlights the recurring problems seen in the industry, where inadequate training and oversight lead to significant issues, from retaining wall waterproofing to lift pit waterproofing.
In response to these challenges, the AIW is developing a "Below Ground Waterproofing Standard" specific to Australia, inspired by UK standards. Paul Evans calls for industry-wide collaboration to ensure the standard encompasses diverse methods and materials, ultimately enhancing the quality and longevity of waterproofing work.
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2. What is perceptual mapping?
Perceptual mapping is a diagrammatic technique
used by asset marketers that attempts to visually
display the perceptions of customers or potential
customers. Typically the position of a company's
product, product line, or brand is displayed relative to
their competition.
3. In the this perceptual maps, the major TV channels in the
Bangladesh have been mapped. As we can see the most of major
facts are presented, across six different attributes.
The list of comaparing Tv Channels
5. Dicussion
Here, Somoy tv using high technology and provide
high quality picture.On the other hand Btv using low
technology and low picture quality comparatively on
others.
7. Discussion
Somoy tv and Ekattor tv almost positioning same place
in the eye of popularity and believeness. Besides Btv
and channel sixteen exist in low popularity and low
believeness place in the customer mind.
9. Discussion
Here Channel I and ATN Bangla take place in the most
coverage area internationally with good content.
Btv and Rtv serve low content with in domestic area.
11. Discussion
Somoy tv present the most updated news with various
types of program like live, sports update, Political view
etc.
Rtv don’t provide updated news with news program or
in the news hour.
13. Discussion
Here we found that Btv viewers are rural and aged
people in our country. However most young and urban
people watch channel sixteen and ntv. Besides urban
and aged people depend on Somoy and ekattor Tv.
14. Conclusion
Here we can say that Somoy Tv is mostly stable in
every attributes in the sight of good quality, popularity,
coverage etc. On the contrary Btv stable in every
attributes in the sight of bad quality, popurity, content
etc.