SlideShare a Scribd company logo
Name :Nazmul Hussain Shuvan
ID:160204593
What is perceptual mapping?
 Perceptual mapping is a diagrammatic technique
used by asset marketers that attempts to visually
display the perceptions of customers or potential
customers. Typically the position of a company's
product, product line, or brand is displayed relative to
their competition.
In the this perceptual maps, the major TV channels in the
Bangladesh have been mapped. As we can see the most of major
facts are presented, across six different attributes.
 The list of comaparing Tv Channels

High Quality
Low Quality
Low
Technology
High
Technology
Dicussion
 Here, Somoy tv using high technology and provide
high quality picture.On the other hand Btv using low
technology and low picture quality comparatively on
others.
High Believe
Low Believe
High
Popularity
Low
Popularity
Discussion
 Somoy tv and Ekattor tv almost positioning same place
in the eye of popularity and believeness. Besides Btv
and channel sixteen exist in low popularity and low
believeness place in the customer mind.
International
Coverage
Domestic
Coverage
High
Content
Low
content
Discussion
 Here Channel I and ATN Bangla take place in the most
coverage area internationally with good content.
Btv and Rtv serve low content with in domestic area.
News hour
Program
hour
Low program
hour
Low news
hour
Discussion
 Somoy tv present the most updated news with various
types of program like live, sports update, Political view
etc.
Rtv don’t provide updated news with news program or
in the news hour.
Rural viewer
Urban
Viewer
Aged people Young People
Discussion
 Here we found that Btv viewers are rural and aged
people in our country. However most young and urban
people watch channel sixteen and ntv. Besides urban
and aged people depend on Somoy and ekattor Tv.
Conclusion
 Here we can say that Somoy Tv is mostly stable in
every attributes in the sight of good quality, popularity,
coverage etc. On the contrary Btv stable in every
attributes in the sight of bad quality, popurity, content
etc.

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Perceptual mapping on Bangladeshi popular TV channels