Visited 6 stores and it was interesting to notice details I had'nt. For instance, I realized that I like stores that have wooden floors, right amount of lighting, relatively high quality small collection

1. Clean
Bright
Modern
Playful
Look at this store….

2. Plain walls
Stark lighting
Poor display
And this…..
And this…..

3. Higher prices Lower prices
More customers Fewer customers
More sales per customer Some enquiries but no sales
only one has customers…..

4. Why? Need connection with customers. Use soft light….

5. Or extra bright….

6. Bright displays Or Just right…..
calling indoors
Warm wooden
flooring or
shiny floors?

7. Small or big deal Or Just right…..
Find out how they feel
Too much
merchandise
Or too little
Find what
makes the
customer
Tickle?

8. Bobby Grill Burlington Express
Special Deals for kids in Too much stock without well Too cold , stark and alienating
costume for halloween defined areas for different
usergroups overwhelms Plain dull tile flooring creates
Provide healthy choices a perception that products
and calorie information Plain dull tile flooring creates will be similar
a perception that products
Change menu periodically will be similar Brand positioning unclear
to keep excitement
Brand positioning unclear Provide onsite alterations for
the majority of petite
clientele.
Opportunities and insight…