This document describes People Marketing, a service offered by Good2Work to help companies communicate with employees through video. People Marketing uses video interviews of company leaders to convey messages in a personal way that builds trust. It aims to strengthen employee involvement and motivation. Good2Work helps clients develop concepts for video campaigns and produces clips addressing goals like implementing new initiatives or emphasizing corporate culture. The company also offers an online club where business leaders can share best practices.

1. People Marketing
by Good2Work
Toilet
Duck
Some guys have no
potential to develop … unlike YOU

2. If you need to:
• Communicate new vision, strategy or plans to your people
• Implement a large scale HR program or innonation
• Get people involved in new initiative
• Emphasize values of your organization
• Adjust your corporate culture
• Train your people in complex skills and competencies
• Orientate the newcomers
• Make your company more attractive employer
You can do it in traditional ways or …

3. We will help you to do it in much
more efficient way!

4. People Marketing
Direct communications
In 300 Good2Work video interviews leaders say: you can only lead
by personal communications. There is evidence that we obtain
84% of information from body language, mimics and intonation and
only 6% from meaning of the words
People marketing uses a special format of video interviewing an
recording to create an atmosphere of personal direct and open
peer-to-peer communication covering both hierarchical and
geographical gaps
+ Personal example
Employees trust only those leaders, which do what they say
People marketing uses a special interview structure to dig out
concrete examples of deeds which support messages
communicated in words
= Trust strengthens involvement and motivation of employees. It
helps them to faster adopt new more productive skills and
behaviors. It ensures long term success of your organization
by enhancing performance of your people

5. How we achieve it?
• People Marketing is a complex approach
comprising the following elements:
– Clear understanding of the goal, definition of the
target audience, determination of desired results and
success criteria
– Development of unique concept, scope, structure and
scripts of the clips, interviews and recording
– Scheduling, production and approval of the final
video
– Publication and promotion of the video. Monitoring of
its efficiency and determination of success

6. Our clients

7. Our products
• Consulting and turn key production of video
communication programs, video clips, interview and
other types of recorded media in line with People
Marketing concept
• Software tools (Flash, HTML, I-Pad Apps) for video
content publication, feedback on video as well as
training and communication online
• Creation and production of DVD collections of video
lessons available at www.Good2Work.ru и
www.Good2Work.com
• Good2Work 2.0 corporate club that gives its members
access to a joint proprietary source of best practices,
trustworthy insights and important contacts shared by
each member with the club on the basis of values
shared by all club members

8. Club (School) of Leaders
• 300 video lessons = 100 hours of structured and tagged
video
• Mentors -100 CEOs and entrepreneurs from leading local
and multinational companies in Russia
• 3 000 subscribers, including 250 СЕОs and business
owners, and 70 business school professors from all over the
world
• 20 000 unique visitors per month, 25% - English speakers
• Promotes competent and ethical business leadership as the
best way to maximize productivity of youth ensuring long
term profitability and investor return for business

9. Thank you for your time!
Feel free to contact us:
Ekaterina Cugunova
tel.: +7 495 507 70 43
cell.: +7 964 569 42 12
e.chugunova@good2work.com
Ekaterina Barzova
tel.: +7 495 507 7043
cell.: +7 906 712 2966
k.barzova@good2work.com