The document emphasizes the importance of understanding and effectively communicating with people in a business context, as they are all different. It advocates for a 'human business plan' that focuses on empathy, active listening, and personalization to foster engagement and satisfaction. By prioritizing human responses, businesses can enhance employee happiness, customer retention, and ultimately increase profits.

1. People Make Profits
with
Alan Fairweather

2. Dealing with people is tough

3. Why?

4. Because they are all - Different

5. You need a Plan

6. Human Business Plan
Human
Business

7. Always communicate on a
Human level and a
Business level

8. Human Business Plan
Human
Business

9. Whether they are customers 0r -

10. Whether they are staff

12. Human Responses
•Listen Listen Listen
•Use names
•See it how they
see it
•Empathise

13. Human Responses
•Show interest
•Be Flexible
•Show you Care
•Sell feelings not
facts

14. Why would you do this?
• You’ll have happy and
engaged staff
• You’ll retain customers
• You’ll generate word
of mouth
• You’ll win more sales

15. And you will generate
more……

16. Never ever forget
People Make Profits

17. Thank you!