People and Story: Video Distribution

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  • Plan for today.\n\nWatch a video for fun and inspiration\nTitle Cards\nDistribution, Views and Analytics\nEditing Help\n\n\n
  • Before I forget: Updated the music sources list on syllabus\n
  • Not for next class, but for the final one\n\n\n
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  • Does everyone know how to take a screen shot\nctrl + prt scr--saves it to your clipboard\ncmd + shift+ 3--saves it to your desktop\n\nCrop tool + image size\n\n\n
  • Does everyone know how to take a screen shot\nctrl + prt scr--saves it to your clipboard\ncmd + shift+ 3--saves it to your desktop\n\nCrop tool + image size\n\n\n
  • Brainstorm a few things we know go viral (based on the Flip vv of the week). Gangam style now most viewed on youtube.\n\nLook at different info they offer. Youtube actually more robust. Vimeo more community oriented. \n\nLook at where youtube views come from on a coupleThink about embed audience vs. youtube audience. \n\nHard to get people to hit play. Hard to get them to watch to the end. But the quality of engagement is high. You watch video with your whole attention. Remember it fully.\n\nReading recap\n
  • Festivals: Local Sightings, SIFF, STIFF, Doc Challenge\n\nAwards: SPJ Awards, ONA, Media that Matters Festival, Vimeo Awards, Topical Awards, Student Journalism Competitions\n\nPitching to J outlets is hard because styles vary so much\n\n\n
  • Where did Youtube views come from? Beardyman fans, guidedog community, gay community, \n\nBest way to build community online is to build it offline\n\n\n\n\n\n\n
  • Kickstarter vs Indie Go-Go\n\n\n\n\n\n\n
  • Doesn’t matter how great your video is, its nothing if no one clicks on it.\n\n\n
  • Doesn’t matter how great your video is, its nothing if no one clicks on it.\n\n\n
  • Doesn’t matter how great your video is, its nothing if no one clicks on it.\n\n\n
  • Doesn’t matter how great your video is, its nothing if no one clicks on it.\n\n\n
  • People and Story: Video Distribution

    1. 1. PEOPLE AND STORYMCDM Program - Fall 2012 - COM 583
    2. 2. ASSIGNMENTS★Wednesday, December 5th, 12 noon ★Final, final version of your video! ★Add your video to the Vimeo group ★Submit transcript as word doc via email, including extras ★Self-Evaluation
    3. 3. TRANSCRIPT EXTRAS• The transcript. (20 pts) • A few paragraphs • A title or headline (10 pts) explaining the distribution plan for your story. Are • Teaser text introducing there further changes you the video to an online need to make? What audience (20 pts) website(s) will the story be • Credits for the video, published on? When do you including any music and expect it to be published? archival material you used. How do you plan to (5pts) promote it? Set a target • At least 10 keywords that number of plays youd like youd include when posting your video to reach within the video online (10pts) a given time period. (20• The one sentence that pts) you used to guide your editing (5pts) Email this as a Word Doc!
    4. 4. TITLE CARDS
    5. 5. TITLE CARDS
    6. 6. TITLE CARDS
    7. 7. TITLE CARDS
    8. 8. TITLE CARDS
    9. 9. TITLE CARDS
    10. 10. TITLE CARDS
    11. 11. TITLE CARDS
    12. 12. TITLE CARDS
    13. 13. TITLE CARDS
    14. 14. TITLE CARDS
    15. 15. TITLE CARDS
    16. 16. TITLE CARDS★Take a screenshot ★Watch the margins (sides might get★Open it up in cropped) PhotoShop ★Use your title card as★Know about layers the video thumbnail on★Use the text tool Vimeo ★YouTube doesn’t let★Download new fonts you pick your thumb :(★Try out a drop shadow
    17. 17. YOUTUBE VS VIMEO★Take a screenshot ★Use the text tool★Open it up in ★Try out a drop PhotoShop shadow★Make sure it’s the ★Use your title card as right size! the video thumbnail on Vimeo★Know about layers
    18. 18. VIEWS AND VIRALITY★What goes viral?★Tracking views using Youtube and Vimeo analytics★Where does traffic come from?★Loads vs. Plays★Quality vs Quantity of engagement★Juking the stats (paying for video syndication)★Your ultimate goal: the replay an reshare
    19. 19. DISTRIBUTION METHODS★Youtube/Vimeo★Social Sharing★Hosting on orgs website★Pitching to Journalism Outlets (date pegs)★Festivals (Local Sightings, SIFF, STIFF)★Awards (Vimeo, SPJ, ONA, Media that Matters, topical awards)
    20. 20. COMMUNITY★Identify communities of interest★Offline engagement carries over online★Public Screenings★Reciprocation (you share my video, I’ll share yours)★Educational Use★Think date pegs
    21. 21. WHAT’S NEXT★Personal Website that showcases your work★Develop individual branding as media maker (on Youtube, Vimeo, FB, Twitter)★Use first project as resume builder/seed for funding for a larger project (Kickstarter, Indie Go- Go)★Collaboration with other media makers
    22. 22. TITLES AND TEASERS
    23. 23. TITLES AND TEASERS• Pair up with the person you peer reviewed with last time
    24. 24. TITLES AND TEASERS• Pair up with the person you peer reviewed with last time• Write a rough title and teaser/framing sentence for their story (not the same one they already have)
    25. 25. TITLES AND TEASERS• Pair up with the person you peer reviewed with last time• Write a rough title and teaser/framing sentence for their story (not the same one they already have)• Brainstorm keywords for each story
    26. 26. TITLES AND TEASERS• Pair up with the person you peer reviewed with last time• Write a rough title and teaser/framing sentence for their story (not the same one they already have)• Brainstorm keywords for each story• 10mins

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