SlideShare a Scribd company logo
About Me
• Direct Response Copywriter
• Varied career history
• Practical / no-nonsense
• Written copy for:
– MichelePW
– Fiona Harrold
– Other less well known coaches
12 Step Sales Structure
12 Step Sales Structure
12 Step Sales Structure
How to Write Sizzling Sales Copy
• You are the best person to write your
sales copy
• You know your business better than
anyone else can
• You know your own story
• When you write it’s in YOUR voice
There is a HUGE problem
How to Write Sizzling Sales Copy
• Leads you step by step
• Preparation
• Expanding on the 12 step structure
• Final review and edits
• Squeeze page
• Autoresponder emails
• Video sales letters
How to Write Sizzling Sales Copy
• Bite-sized lessons delivered as videos
• No fluff, 5-10 minutes SOLID content in
each video
• Full transcripts and Mindmap pdf files
• Private Facebook group
• Email support throughout
• Bonus: £30 discount off copy critiques for
life
How to Write Sizzling Sales Copy
Normally £197
Special Offer for Melina’s
100k Rocks members of
just £97
www.sizzlingsalescopy.com/melina

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PKD12Steps

  • 1. About Me • Direct Response Copywriter • Varied career history • Practical / no-nonsense • Written copy for: – MichelePW – Fiona Harrold – Other less well known coaches
  • 2. 12 Step Sales Structure
  • 3. 12 Step Sales Structure
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. 12 Step Sales Structure
  • 17. How to Write Sizzling Sales Copy • You are the best person to write your sales copy • You know your business better than anyone else can • You know your own story • When you write it’s in YOUR voice
  • 18. There is a HUGE problem
  • 19. How to Write Sizzling Sales Copy • Leads you step by step • Preparation • Expanding on the 12 step structure • Final review and edits • Squeeze page • Autoresponder emails • Video sales letters
  • 20. How to Write Sizzling Sales Copy • Bite-sized lessons delivered as videos • No fluff, 5-10 minutes SOLID content in each video • Full transcripts and Mindmap pdf files • Private Facebook group • Email support throughout • Bonus: £30 discount off copy critiques for life
  • 21. How to Write Sizzling Sales Copy Normally £197 Special Offer for Melina’s 100k Rocks members of just £97 www.sizzlingsalescopy.com/melina