This document describes a pen-style computing device called P-ISM that allows for ubiquitous computing. It functions as a portable personal computer through a pen that acts as a CPU and projects a keyboard and monitor on any flat surface. The pen connects to the internet via Bluetooth and cellular connectivity and includes features like a digital camera, battery, and virtual laser keyboard. The document discusses the product, pricing, placement, target audience and merits and demerits of this novel pen-based computing device.

2. Look closely and guess what they could be...
• “Pen-style Personal Networking
Gadget Package”
• Connected With A Wireless
Technology.
• Whole Set Is Connected To Internet
Through Cellular Phone Function.
• This gadget Is A Minimalistic Pen
Which Enables Ubiquitous
Computing.
Are they pens with cameras?

3. • This 'pen sort of instrument' produces both the
monitor as well as the keyboard on any flat
surfaces from where you can carry out functions
you would normally do
on your desktop
computer.

4. Block diagram of P-ISM is shown below

5. CPU PEN
• The functionality of
the CPU is done by
one of the pen.
• It is also known as
computing engine.
• Dual Core processor
is used.
• Works with windows
operating system.

6. COMMUNICATION PEN
• Wireless Bluetooth
Technology.
• Connected to internet
through cellular phone
function.
• Uses Wi-Fi technology.
• Exchange information
with wireless connection.

7. LED PROJECTOR
• Monitor is LED
Projector.
• Size is A4.
• Resolution capacity is
1024*768 approx.
• It gives more clarity
and good picture.

8. VIRTUAL KEYBOARD
• Virtual Laser
Keyboard is a new
gadget.
• It emits laser on desk.
• Uses laser beam to
generate full-size
perfect keyboard.

9. DIGITAL CAMERA
• It is useful in video
recording, video
conferencing simply as a
webcam.
• Connected with other
devices.
• Portable
• 360 degree visual
communication device.

10. BATTERY
• It is the most important part in portable type
of computers.
• Usually batteries are small in size and work
for a long time.
• It comes with a battery life of 6+ (i.e. 6days).
• For normal use it can be used for 2 weeks.

13. Product
PEN-PC
Rechargeable lithium -ion battery
Capable of storing terabytes of
data-
Use lasers and infrared technology
E finger printing

14. USP
USP
Virtual
Easily Consume less
•Easily slip in keyboard and
accessible electricity
a pocket monitor

15. Price
• 1 Pricing objective - market skimming
• 2 Deterring Demand - Surveys
• 3 Estimating Costs - Target Costing
• 4 Selecting a Pricing Method - Target Return Pricing
• Promotional pricing - Warranties and services
5
c Contracts, Cash rebates,

16. Place
E-Commerce
Direct Exclusive retail
Marketing
channel- store
Practices

17. 1 •Advertising - print, TVC
2 • Events and Experiences
3 • Personal Selling
4 • 2 year warranty, at 0% finance
availability

18. for more information log on to
www.penpc.com

19. STP
STP
Segmentation
• Niche Marketing
Positioning
• The computer of the
future

20. Target Audience
• Working Executives
• Slaves To Technology
• Students
• People who are looking for
something extraordinary

21. MERITS
• Portable
• Feasible
• Ubiquitous computing is done.
• Wi-Fi technology

22. Demerits
• Currently Unclear
• Cost
• Battery
• Keyboard Concept Is
Not New
• Positioning is main

23. CONCLUSION
• The communication devices are becoming
smaller and compact. This is only an example
for the start of this new technology. We can
expect more such developments in the future.