lotte hotel idea competetion.

1. Lotte Hotel “up to the date”
<Smart Hotel>

2. Summary
One-Stop Service
• Smart Multi Purpose Ubiquitous
“Up to the date”
• Latest Technology
Low Price + High Efficiency
• Smartphone Total Solution

3. Research - Consideration

4. Customer Consideration
• Business
Purpose • Pleasure/Travel
• Depending on Purpose
Location • Accessibility
• Reasonable Price
Price • Efficiency

5. Research - Needs
Expectation
1> Clean
2> Friendly
3> Good food
Disappointment
1> Cleanliness
2> Room
3> Personnel/Service
<Online research paper>
“Business Traveler's Expectation and Disappointment”
studied at Univ. of Wolongong by Sarah Dolnicar

6. Needs – By Travel Purpose
Business
Travel Purpose Relaxation
Purpose
Away
Convenience Sightseeing
from everyday
IT support Low Price No bothersome

7. Lotte Hotel - Factors
Lotte Hotel – 5 Location
Seoul, World, Ulsan, Busan, Jeju
Lotte City Hotel – 1 Location
Mapo
Lotte hotel Int. – 1 location
Moscow
Lotte Resort –1 Location
Buyeo

8. Hotel Lotte Line-up
Hotel Lotte Lotte City Hotel
• 6stars/5stars • Business hotel
• Luxury • Simple & Modern
• Classic • Neat & Clean
• Special • Efficient
• 정(情)Service
+Smart

9. Wants1
Quick respond
Smartphone Application
Reasonable Price
Customized
Service
Total Solution
Convenience
Free Wi-Fi
Information
Easy

10. Wants2

11. Fact – The world is changing

12. Basis -The world is changing
Pc/Internet Mobile Smart
Analog Ubiquitous
(www) phone phone

13. Goal
SMARTPHONE
APPLICATION
REASONABLE
INFORMATION
PRICE
SMART HOTEL
LOTTE HOTEL
CUSTOMIZED
FREE WI-FI
SERVICE

14. Smart Hotel
 “Hotel Lotte Smart Application”
Develop & Release + Free Wi-Fi
(Apple I-Phone/Android application)
 Install “Smart Room”
-Experience Promotion
-“Latest technology hotel” News release
 Enterprise solution “Smart Solution”
- “Good morning, Mr. ”
Greeting guest with their name using GPS
- Customized Service
from Guest Basic Information/Preference

15. Smart Multi Purpose Ubiquitous
Key-Room Smart Key, Elevator Security Card
Room Information, Hotel map
(Floor guide/Direction guide)
Phone-Telephone, Video Phone, SMS, e-mail, GPS
Room Control-Home Theater System
Room Temperature
MPU-Customized Information
(Weather ,Currency ,Tour Info, News)
Ordering Service
(Room Service, Laundry, Transportation)

16. I-pond / I-stream
I-Pond/I-Stream
Send your Picture or Memo
-> Sharing/ Enjoying/ fun experience
Come back for your memory & scent
Send Memory Reminder
by e-mail after 1yr

17. I-café/ I-bar/ I-restaurant
Screen Table
+ Smartphone Access
-Menu
-Detail description
-3D effect
-Ordering food
-Recommendation
Touch Screen Table
-Menu
-Detail description
-3D effect
-Ordering food
-Recommendation

18. Expected Result
Quick respond
High Technology
Low Price & High Efficiency
Customized Service
Total Solution
Convenience
Come back Customer
Informative

19. Thank you