The document provides a summary of key metrics and insights about the Twitter audience of @beccc from October 2012. It finds that @beccc has 440 total followers, of which 239 are identified accounts. @beccc has a social pull of 5x, meaning their audience is 5 times more influential than average. The audience is majority female, between ages 26-35, located in New York, and interested in sports, sci-fi, and art. @beccc and @beccc-friends share 175 followers.
This presentation is a good example of my storytelling skills. It shows a very simple concept with data to back it up: we can help you reach more people for less money. It was given to a client that currently does not advertise with us and that after a deep dive needs assessment we presented a couple of solutions to help the client reach more people and for us to gain some of their advertising dollars. One of our sales reps saw an opportunity with this client and came to me to help him tell this story. We met multiple times to fine tune the wording and make it visually appealing. The presentation look is brand standard so isn’t the most creative, but it definitely made our case and won over the client who agreed to sign up for the search portion of the recommendation.
La arquitectura griega refleja las ideas idealistas, racionalistas y humanistas de los griegos. Los arquitectos se enfocaron en proporciones matemáticas, la belleza estética y el uso del mármol. Los órdenes dórico, jónico y corintio evolucionaron para crear estructuras armónicas como el Partenón y el Templo de Zeus Olímpico. Los griegos también construyeron teatros, estadios y casas que enfatizaban el espacio y la perfección visual.
Animoto allows users to create virtual photo albums set to music. It provides step-by-step instructions for signing up and adding photos and custom music to create a video photo album. Users can save their completed album or purchase a subscription to create longer albums. The document explains how to upload photos from documents, Facebook, Flickr and other sites and how to add custom music by uploading songs.
This presentation is a good example of my storytelling skills. It shows a very simple concept with data to back it up: we can help you reach more people for less money. It was given to a client that currently does not advertise with us and that after a deep dive needs assessment we presented a couple of solutions to help the client reach more people and for us to gain some of their advertising dollars. One of our sales reps saw an opportunity with this client and came to me to help him tell this story. We met multiple times to fine tune the wording and make it visually appealing. The presentation look is brand standard so isn’t the most creative, but it definitely made our case and won over the client who agreed to sign up for the search portion of the recommendation.
La arquitectura griega refleja las ideas idealistas, racionalistas y humanistas de los griegos. Los arquitectos se enfocaron en proporciones matemáticas, la belleza estética y el uso del mármol. Los órdenes dórico, jónico y corintio evolucionaron para crear estructuras armónicas como el Partenón y el Templo de Zeus Olímpico. Los griegos también construyeron teatros, estadios y casas que enfatizaban el espacio y la perfección visual.
Animoto allows users to create virtual photo albums set to music. It provides step-by-step instructions for signing up and adding photos and custom music to create a video photo album. Users can save their completed album or purchase a subscription to create longer albums. The document explains how to upload photos from documents, Facebook, Flickr and other sites and how to add custom music by uploading songs.
The #ces-daily hashtag on Twitter was shared 30,611 times during the report period, with 19,563 unique audience members. This content reached a potential audience of 29 million people through the social connections of the original sharers. The typical #ces-daily audience on Twitter skews female, between ages 36-45, and is most active on Facebook.
The document summarizes key metrics and audience insights for the hashtag #ces-aggregate during a report period in January 2013. It found that the hashtag had 20,167 shares and an unique audience of 11,818 people, with a potential reach of 18.7 million impressions. The audience was majority male, between ages 26-35, located primarily in New York, and active on social media platforms like Facebook.
Lindadescano has 872 Twitter followers. Her followers have an average social network size of 11,148 connections, meaning Lindadescano can potentially reach over 4.9 million people. Her audience is 41% between ages 36-45 and tends to be interested in health/fitness, literature, and business. Many of her followers live in New York, have a high income, work in software, law or pharmaceuticals, and attended Ivy League schools.
Lindadescano has 872 Twitter followers. Her followers have an average social network size of 11,148 connections, meaning Lindadescano can potentially indirectly reach over 4.9 million people. Her audience is 41% between ages 36-45, with female followers tending to be 36-45 and male followers tending to be 46-55. Her audience is concentrated in New York and has interests in health/fitness, literature, and business.
Peek analytics social audience reports espnresearch _Kaitlin Atkinson
The document provides an audience report for the Twitter account @espnresearch from November 20, 2012. It summarizes that the account had 20,792 followers, with a social pull of 64x compared to average accounts. It also analyzes the demographics of the audience, finding many followers are between 26-35 years old from Chicago, interested in sports, education, and politics, and work in media, education, or entertainment.
The document provides key metrics and insights about @warbyparker's Twitter followers in October 2012. It summarizes that @warbyparker had 26,698 followers, with a social pull of 130x, meaning its followers were 130 times more influential than average. It also analyzes the demographics of @warbyparker's followers, finding they were majority female between ages 26-35, and located primarily in Brooklyn, New York, USA.
#socialTV-aggregate had 58 Twitter shares during the report period, reaching a unique audience of 34 people, with a potential impressions of 122.3K. The average network size of #socialTV-aggregate's followers is 7,197 connections, allowing it to potentially indirectly reach 122,355 people. A majority of #socialTV-aggregate's audience is between 26-35 years old and located in Paris, France or New York, USA.
Peek analytics social audience reports ddcoletti _Kaitlin Atkinson
@ddcoletti had 372 Twitter followers in November 2012. Their social pull was 4x the average, indicating an influential audience. The audience was majority male, between 36-45 years old, from New York, and interested in sports, politics, and TV. They were more active on social media like Facebook and Quora than average, and attended Ivy League schools at a higher rate.
The document provides a summary of key metrics and insights about @kaushansky's Twitter audience. It finds that @kaushansky has 108 followers, with an average social pull of 0.49x. It also analyzes the demographics, locations, interests, and social media usage of @kaushansky's identified followers. Key insights include that many followers are located in Boston and New York, and that @kaushansky has more Quora-using followers than typical.
Tim Barker has 2,988 Twitter followers. His audience has a social pull of 74x, meaning they are highly influential across social media. The majority of Tim's audience is male, between 36-45 years old, located in London, England, and interested in technology, business, and politics. They work in internet, technology, and software industries and have attended college or university.
The #ces-aggregate hashtag on Twitter was shared 109,722 times during the report period, reaching a unique audience of 60,276 people. This content had the potential to reach 63.5 million impressions based on the social connections of the identified audience. The audience was majority male, between ages 26-35, and located primarily in Las Vegas, Nevada, USA.
PeekAnalytics social audience report for @abondePeekAnaltyics
The document is a social audience report for the Twitter account @abonde. It provides key metrics on @abonde's followers such as total number, identified vs anonymous accounts, and social influence. Demographic data on @abonde's audience includes a majority being male, between ages 36-45, from Massachusetts, USA, with interests in business, technology, and politics. The report also outlines the audience's education, income level, and over-representation in certain industries compared to average.
PeekAnalytics social audience reports @infoarbitrage (Roger Ehrenberg)PeekAnaltyics
@infoarbitrage has 12,719 total followers and we've mapped the digital footprints of every one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam).
PeekAnalytics delivers enterprise-class social audience measurement solutions that provide rich consumer insights to marketers. Get powerfully simple social audience metrics from data aggregated from over 60 social sites to better target content, qualify social audiences, engage valuable consumers, and create highly converting social initiatives for your brand.
PeekAnalytics social audience report @strynatkaPeekAnaltyics
@Strynatka has 788 total followers and we've mapped the digital footprints of every one of them.
PeekAnalytics is an enterprise-class social audience measurement platform that provides rich consumer insights to marketers allowing them to better identify and qualify social audiences, and target content to create highly converting social initiatives. What Nielsen® did for television and radio audiences and ComScore® did for web traffic audiences – PeekAnalytics does for social audiences.
Peek analytics social audience reports blogwell aggregate-_sep_13_2012Kaitlin Atkinson
@blogwell-aggregate had 1,274 Twitter shares during the report period reaching a unique audience of 321 people, representing 25% of its total audience. This content reached an estimated 845.7K impressions since the average network size per follower is 4,066. The audience was majority male, between 36-45 years old, from New York, and interested in cooking, business, and politics.
PeekAnalytics Social Audience Report for @webby2001PeekAnaltyics
Tom Webster has 7,710 Twitter followers that have been classified into categories. His social pull of 213x is much higher than average, indicating a very influential audience. The majority of his followers are between ages 36-45, male, from the US, and have interests in business, politics, and technology. They also have above average education, income levels, and careers in media, entertainment, and insurance.
@peretti has 19,030 Twitter followers. Of these, 8,875 could be classified as consumer, business, or private accounts, while the rest are unidentified. Peretti's social pull is 224x, meaning their followers are 224 times more connected than average. On average, each of peretti's followers has 4,296 social connections and peretti can potentially reach 38 million people indirectly. 44% of peretti's identified audience is between 26-35 years old. Peretti has a higher than average percentage of followers from Brooklyn, New York and the United States.
PeekAnalytics social audience report for @jlahtsPeekAnaltyics
The document is a social audience report for the Twitter account @jlahts that provides key metrics and insights about their total followers, identified audience, social pull, audience breakdown, reach, activities, memberships, demographics, and more. It finds that @jlahts has 499 total followers, 59% of which could be identified, and their audience has an average social pull of 7x and potential reach of 14,364 people on average. The majority of @jlahts's audience is between 36-45 years old and split relatively evenly between male and female.
Clayman has 5,625 Twitter followers. His social pull is 102x, meaning his followers are highly connected across social media. The majority of Clayman's followers are between 26-35 years old, male, from New York, and work in media, internet, or marketing/PR industries. Their top interests are politics, business, and literature.
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Similar to Peek analytics social audience reports beccc _oct_06_2012
The #ces-daily hashtag on Twitter was shared 30,611 times during the report period, with 19,563 unique audience members. This content reached a potential audience of 29 million people through the social connections of the original sharers. The typical #ces-daily audience on Twitter skews female, between ages 36-45, and is most active on Facebook.
The document summarizes key metrics and audience insights for the hashtag #ces-aggregate during a report period in January 2013. It found that the hashtag had 20,167 shares and an unique audience of 11,818 people, with a potential reach of 18.7 million impressions. The audience was majority male, between ages 26-35, located primarily in New York, and active on social media platforms like Facebook.
Lindadescano has 872 Twitter followers. Her followers have an average social network size of 11,148 connections, meaning Lindadescano can potentially reach over 4.9 million people. Her audience is 41% between ages 36-45 and tends to be interested in health/fitness, literature, and business. Many of her followers live in New York, have a high income, work in software, law or pharmaceuticals, and attended Ivy League schools.
Lindadescano has 872 Twitter followers. Her followers have an average social network size of 11,148 connections, meaning Lindadescano can potentially indirectly reach over 4.9 million people. Her audience is 41% between ages 36-45, with female followers tending to be 36-45 and male followers tending to be 46-55. Her audience is concentrated in New York and has interests in health/fitness, literature, and business.
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The document provides an audience report for the Twitter account @espnresearch from November 20, 2012. It summarizes that the account had 20,792 followers, with a social pull of 64x compared to average accounts. It also analyzes the demographics of the audience, finding many followers are between 26-35 years old from Chicago, interested in sports, education, and politics, and work in media, education, or entertainment.
The document provides key metrics and insights about @warbyparker's Twitter followers in October 2012. It summarizes that @warbyparker had 26,698 followers, with a social pull of 130x, meaning its followers were 130 times more influential than average. It also analyzes the demographics of @warbyparker's followers, finding they were majority female between ages 26-35, and located primarily in Brooklyn, New York, USA.
#socialTV-aggregate had 58 Twitter shares during the report period, reaching a unique audience of 34 people, with a potential impressions of 122.3K. The average network size of #socialTV-aggregate's followers is 7,197 connections, allowing it to potentially indirectly reach 122,355 people. A majority of #socialTV-aggregate's audience is between 26-35 years old and located in Paris, France or New York, USA.
Peek analytics social audience reports ddcoletti _Kaitlin Atkinson
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The document provides a summary of key metrics and insights about @kaushansky's Twitter audience. It finds that @kaushansky has 108 followers, with an average social pull of 0.49x. It also analyzes the demographics, locations, interests, and social media usage of @kaushansky's identified followers. Key insights include that many followers are located in Boston and New York, and that @kaushansky has more Quora-using followers than typical.
Tim Barker has 2,988 Twitter followers. His audience has a social pull of 74x, meaning they are highly influential across social media. The majority of Tim's audience is male, between 36-45 years old, located in London, England, and interested in technology, business, and politics. They work in internet, technology, and software industries and have attended college or university.
The #ces-aggregate hashtag on Twitter was shared 109,722 times during the report period, reaching a unique audience of 60,276 people. This content had the potential to reach 63.5 million impressions based on the social connections of the identified audience. The audience was majority male, between ages 26-35, and located primarily in Las Vegas, Nevada, USA.
PeekAnalytics social audience report for @abondePeekAnaltyics
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PeekAnalytics social audience reports @infoarbitrage (Roger Ehrenberg)PeekAnaltyics
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PeekAnalytics Social Audience Report for @webby2001PeekAnaltyics
Tom Webster has 7,710 Twitter followers that have been classified into categories. His social pull of 213x is much higher than average, indicating a very influential audience. The majority of his followers are between ages 36-45, male, from the US, and have interests in business, politics, and technology. They also have above average education, income levels, and careers in media, entertainment, and insurance.
@peretti has 19,030 Twitter followers. Of these, 8,875 could be classified as consumer, business, or private accounts, while the rest are unidentified. Peretti's social pull is 224x, meaning their followers are 224 times more connected than average. On average, each of peretti's followers has 4,296 social connections and peretti can potentially reach 38 million people indirectly. 44% of peretti's identified audience is between 26-35 years old. Peretti has a higher than average percentage of followers from Brooklyn, New York and the United States.
PeekAnalytics social audience report for @jlahtsPeekAnaltyics
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Clayman has 5,625 Twitter followers. His social pull is 102x, meaning his followers are highly connected across social media. The majority of Clayman's followers are between 26-35 years old, male, from New York, and work in media, internet, or marketing/PR industries. Their top interests are politics, business, and literature.
Similar to Peek analytics social audience reports beccc _oct_06_2012 (20)
Peek analytics social audience reports beccc _oct_06_2012
1. @beccc Follower Report
Key Metrics: @beccc | October - 6 - 2012
@beccc has 440 Twitter followers and we've classified the ones we could into Consumer, Business, and
Total Followers
Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and
440 spam accounts, which we do not factor into our audience metrics.
Pull is a good measure of how influential @beccc 's audience is, compared to the average Twitter account -
Social Pull
1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is
5x gauged by how well connected @beccc 's followers are across sixty social sites, compared to the average
consumer. A higher Pull suggests you have important people in your audience, and are thus better able to
beccc
spread your message far and wide.
@ beccc | Dec 19 2008
Marketing America's favorite news app The
@Daily & giggling at memes. Previous lives: Identified Audience
@TNR, @NPR, @AP. Brooklyn born & raised. My
tweets are mine.
Tweets 2,085
Followers 439
Following 579
IDENTIFIED
AUDIENCE
1
2. Audience Reach Insights
Insights :
- On average, each of
beccc's followers has
3,787 connections across
all social media platforms.
Therefore, beccc can
potentially indirectly reach
905,030 (239 x 3,787)
people.
AVERAGE
NETWORK SIZE
Audience Demographics
beccc Insights :
-*Statistics based on 87%
@ beccc | Dec 19 2008 of beccc's followers, whose
sex we were able to
determine.
Marketing America's favorite news app The
@Daily & giggling at memes. Previous lives:
@TNR, @NPR, @AP. Brooklyn born & raised. My
tweets are mine. SEX
Insights :
Tweets 2,085 - 52% beccc's audience is
between 26 - 35.
Followers 439 - *Statistics based on 24%
of beccc's followers, whose
Following 579 age we were able to
determine by identifying
through social profile or
public records data.
AGE RANGE
2
3. Audience Demographics [continued]
Insights :
- Compared to the average
beccc's female followers
tend to be more in the 26 -
35 age range.
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
beccc's male followers tend
beccc to be more in the 46 - 55
age range.
@ beccc | Dec 19 2008
Marketing America's favorite news app The
@Daily & giggling at memes. Previous lives: MALE
@TNR, @NPR, @AP. Brooklyn born & raised. My FOLLOWERS BY
tweets are mine. AGE
Audience Geographic Insights
Insights :
Tweets 2,085 - beccc has a higher
percentage of followers
Followers 439 from New York, New York
than the typical Twitter
Following 579 user.
TOP 5 CITIES
3
4. Audience Geographic Insights [continued]
Insights :
- beccc has a higher
percentage of followers
from New York than the
typical Twitter user.
TOP 5
STATES/PROVINCES
Insights :
- beccc has a higher
percentage of followers
beccc from USA than the typical
Twitter user.
@ beccc | Dec 19 2008
Marketing America's favorite news app The
@Daily & giggling at memes. Previous lives: TOP 5
@TNR, @NPR, @AP. Brooklyn born & raised. My COUNTRIES
tweets are mine.
Tweets 2,085
Followers 439
Following 579
4
5. Audience Interests Insights
Insights :
- Compared to the average
audience, beccc's
audience's top three
interests are Sport,
Sci-Fi/Fantasy, and Art.
beccc
@ beccc | Dec 19 2008
INTEREST
AFFINITY
Marketing America's favorite news app The
@Daily & giggling at memes. Previous lives:
@TNR, @NPR, @AP. Brooklyn born & raised. My
tweets are mine.
Tweets 2,085
Followers 439
Following 579
5
6. Audience Education Insights
Insights :
- beccc's followers attend
Ivy League schools more
than the average Twitter
audience.
EDUCATION
TYPE
Audience Social Media Usage
beccc Insights :
- beccc's consumer
@ beccc | Dec 19 2008 audience is active on at
least 831 social profiles
and/or blogs.
Marketing America's favorite news app The
@Daily & giggling at memes. Previous lives:
@TNR, @NPR, @AP. Brooklyn born & raised. My
tweets are mine. SOCIAL MEDIA
USE
Insights :
Tweets 2,085 - 82% of beccc's followers
have Facebook profiles.
Followers 439 - beccc's has more
followers who use Quora
Following 579 than does the typical
Twitter user.
SOCIAL
MEMBERSHIPS
6
7. Audience Social Media Usage [continued]
Insights :
- 23% of beccc's
consumer audience has
been identified as a *Geo
Location.
ONLINE
ACTIVITIES
Audience Cross Over
beccc @beccc and
@beccc-friends share 175
@ beccc | Dec 19 2008 followers.
Marketing America's favorite news app The
@Daily & giggling at memes. Previous lives:
@TNR, @NPR, @AP. Brooklyn born & raised. My
tweets are mine.
AUDIENCE
Tweets 2,085 CROSS OVER
Followers 439
Following 579
7