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Social Follower Report
                                                   Key Metrics: @sweden | Jun - 19 - 2012

                                                                              Total Followers
                                                         Total Followers
                                                                               @sweden had 62,165 Twitter followers and we've classified the ones we could into
                                                           62,165              Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label
                                                                               Unidentified, are an assortment of anonymous and spam accounts, which we do not
                                                                               factor into our audience metrics.


                                                                              Social Pull
                                                           Social Pull         Pull is a good measure of how influential @sweden's audience is, compared to the
                                                                               average Twitter account - 1x is average, 2x is twice as much as average, and so on.
@sweden / Ell                                                 96x              Influence, for the purposes of this calculation, is gauged by how well connected
                                                                               @sweden' followers are across sixty social sites, compared to the average consumer.
@sweden | Jan 28 2009
                                                                               A higher Pull suggests you have important people in your audience, and are thus
                                                                               better able to spread your message far and wide.
A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!




     Tweets            20,945

     Followers         62,151

     Following         784
Social Audience Composition




                                                      AUDIENCE
                                                     BREAKDOWN
@sweden / Ell
@sweden | Jan 28 2009



A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!
                                                    Audience Crossover
                                                                                 Insights:
                                                                                 @sweden and
                                                                                 @sweden-friends share 0
                                                                                 followers.


     Tweets            20,945

     Followers         62,151

     Following         784



                                                   Audience Crossover
Audience Reach Insights


                                                                             Insights:
                                                                             » On average, each of
                                                                             @sweden's followers has
                                                                             873 connections across all
                                                                             social media platforms.
                                                                             Therefore, @sweden can
                                                                             potentially indirectly reach
                                                                             19,132,374 (21,927 x 873)
                                                                             people.
                                                      Average
                                                    Network Size




@sweden / Ell
@sweden | Jan 28 2009



A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!
                                                                             Insights:

                                                                             » 78% of @sweden's
                                                                             consumer audience have 1-
                                                                             500 connections.


     Tweets            20,945

     Followers         62,151

     Following         784
                                                   Network Size
                                                    Breakdown
Audience Social Insights


                                                                              Insights:

                                                                              » @sweden's consumer
                                                                              audience is active on at
                                                                              least 25,908 social profiles
                                                                              and/or blogs.




                                                   Social Media Use

                                                                              Insights:

                                                                              » 23% of @sweden's
                                                                              followers have Facebook
                                                                              profiles.
@sweden / Ell                                                                 » @sweden's has more
                                                                              followers who use Quora
@sweden | Jan 28 2009                                                         than does the typical
                                                                              Twitter user.

A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!



                                                     Social
                                                   Memberships


     Tweets            20,945

     Followers         62,151
                                                                              Insights:
     Following         784                                                    » 16% of @sweden's
                                                                              consumer audience have
                                                                              been identified as a *Geo
                                                                              Location.




                                                     Online
                                                    Activities
Audience Demographics Insights

                                                                                    Insights:

                                                                                    » *Statistics based on 82%
                                                                                    of @sweden's followers,
                                                                                    whose sex we were able to
                                                                                    determine




                                                       GENDER
@sweden / Ell
@sweden | Jan 28 2009



A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!                                          Insights:


                                                                                    » 40% @sweden's
                                                                                    audience is between 26 -
                                                                                    35.
                                                                                    » *Statistics based on
                                                                                    12% of @sweden's
     Tweets            20,945                                                       followers, whose age we
                                                                                    were able to determine by
     Followers         62,151                                                       identifying through social
                                                                                    profile or public records
     Following         784                            AGE RANGE                     data
Audience Demographics Insights

                                                                                    Insights:

                                                                                    » Compared to the
                                                                                    average @sweden's
                                                                                    female followers tend to be
                                                                                    more in the 36 - 45 age
                                                                                    range.




                                                   AGE BY GENDER
@sweden / Ell                                         FEMALE

@sweden | Jan 28 2009



A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!
                                                                                    Insights:


                                                                                    » Compared to the
                                                                                    average @sweden's male
                                                                                    followers tend to be more in
                                                                                    the 18 - 25 age range.

     Tweets            20,945

     Followers         62,151

     Following         784                         AGE BY GENDER
                                                       MALE
Audience Geographic Insights

                                                                                  Insights:

                                                                                  » @sweden has a higher
                                                                                  percentage of followers
                                                                                  from Goeteborg, Vastra
                                                                                  Gotaland, Sweden than the
                                                                                  typical Twitter user.




                                                      TOP 10 CITIES
@sweden / Ell
@sweden | Jan 28 2009



A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!
                                                                                  Insights:

                                                                                  » @sweden has a higher
                                                                                  percentage of followers
                                                                                  from Pennsylvania, USA
                                                                                  than the typical Twitter
                                                                                  user.
     Tweets            20,945

     Followers         62,151

     Following         784                             STATES
Audience Geographic Insights

                                                                                  Insights:

                                                                                  » @sweden has a lower
                                                                                  percentage of followers
                                                                                  from USA than the typical
                                                                                  Twitter user.




                                                       COUNTRY
@sweden / Ell
@sweden | Jan 28 2009



A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!




     Tweets            20,945

     Followers         62,151

     Following         784
Audience Interests Insights

                                                                                 Insights:

                                                                                 » Compared to the
                                                                                 average audience,
                                                                                 @sweden's audience's top
                                                                                 three interests are Science,
                                                                                 Politics, and
                                                                                 Sci-Fi/Fantasy.




                                                       INTEREST
@sweden / Ell
                                                       AFFINITY
@sweden | Jan 28 2009



A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!




     Tweets            20,945

     Followers         62,151
                                                   Audience Education Insights
     Following         784
                                                                                 Insights:
                                                                                  » @sweden's followers
                                                                                  attend Ivy League school's
                                                                                  more than the average
                                                                                  Twitter audience.




                                                       EDUCATION
                                                         TYPE
Audience Career Insights

                                                                              Insights:

                                                                              » @sweden's consumer
                                                                              audience has a medium
                                                                              level of income compared
                                                                              to the average.




                                                    INCOME LEVEL


                                                                              Insights:


                                                                              » Compared to the
                                                                              average audience
                                                                              @sweden's top three
@sweden / Ell                                                                 industries are Media, Public
                                                                              Sector, and Hospitality.
@sweden | Jan 28 2009



A new Swede every week / That's my secret, I'm
always angry. Nerd. 23 years old. No respect for
my hair. Vegetarian. Fear me, if you dare!




     Tweets            20,945
                                                       INDUSTRY
     Followers         62,151

     Following         784

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PeekAnalytics Social Audience Report for @sweden

  • 1. Social Follower Report Key Metrics: @sweden | Jun - 19 - 2012 Total Followers Total Followers @sweden had 62,165 Twitter followers and we've classified the ones we could into 62,165 Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull Social Pull Pull is a good measure of how influential @sweden's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. @sweden / Ell 96x Influence, for the purposes of this calculation, is gauged by how well connected @sweden' followers are across sixty social sites, compared to the average consumer. @sweden | Jan 28 2009 A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. A new Swede every week / That's my secret, I'm always angry. Nerd. 23 years old. No respect for my hair. Vegetarian. Fear me, if you dare! Tweets 20,945 Followers 62,151 Following 784
  • 2. Social Audience Composition AUDIENCE BREAKDOWN @sweden / Ell @sweden | Jan 28 2009 A new Swede every week / That's my secret, I'm always angry. Nerd. 23 years old. No respect for my hair. Vegetarian. Fear me, if you dare! Audience Crossover Insights: @sweden and @sweden-friends share 0 followers. Tweets 20,945 Followers 62,151 Following 784 Audience Crossover
  • 3. Audience Reach Insights Insights: » On average, each of @sweden's followers has 873 connections across all social media platforms. Therefore, @sweden can potentially indirectly reach 19,132,374 (21,927 x 873) people. Average Network Size @sweden / Ell @sweden | Jan 28 2009 A new Swede every week / That's my secret, I'm always angry. Nerd. 23 years old. No respect for my hair. Vegetarian. Fear me, if you dare! Insights: » 78% of @sweden's consumer audience have 1- 500 connections. Tweets 20,945 Followers 62,151 Following 784 Network Size Breakdown
  • 4. Audience Social Insights Insights: » @sweden's consumer audience is active on at least 25,908 social profiles and/or blogs. Social Media Use Insights: » 23% of @sweden's followers have Facebook profiles. @sweden / Ell » @sweden's has more followers who use Quora @sweden | Jan 28 2009 than does the typical Twitter user. A new Swede every week / That's my secret, I'm always angry. Nerd. 23 years old. No respect for my hair. Vegetarian. Fear me, if you dare! Social Memberships Tweets 20,945 Followers 62,151 Insights: Following 784 » 16% of @sweden's consumer audience have been identified as a *Geo Location. Online Activities
  • 5. Audience Demographics Insights Insights: » *Statistics based on 82% of @sweden's followers, whose sex we were able to determine GENDER @sweden / Ell @sweden | Jan 28 2009 A new Swede every week / That's my secret, I'm always angry. Nerd. 23 years old. No respect for my hair. Vegetarian. Fear me, if you dare! Insights: » 40% @sweden's audience is between 26 - 35. » *Statistics based on 12% of @sweden's Tweets 20,945 followers, whose age we were able to determine by Followers 62,151 identifying through social profile or public records Following 784 AGE RANGE data
  • 6. Audience Demographics Insights Insights: » Compared to the average @sweden's female followers tend to be more in the 36 - 45 age range. AGE BY GENDER @sweden / Ell FEMALE @sweden | Jan 28 2009 A new Swede every week / That's my secret, I'm always angry. Nerd. 23 years old. No respect for my hair. Vegetarian. Fear me, if you dare! Insights: » Compared to the average @sweden's male followers tend to be more in the 18 - 25 age range. Tweets 20,945 Followers 62,151 Following 784 AGE BY GENDER MALE
  • 7. Audience Geographic Insights Insights: » @sweden has a higher percentage of followers from Goeteborg, Vastra Gotaland, Sweden than the typical Twitter user. TOP 10 CITIES @sweden / Ell @sweden | Jan 28 2009 A new Swede every week / That's my secret, I'm always angry. Nerd. 23 years old. No respect for my hair. Vegetarian. Fear me, if you dare! Insights: » @sweden has a higher percentage of followers from Pennsylvania, USA than the typical Twitter user. Tweets 20,945 Followers 62,151 Following 784 STATES
  • 8. Audience Geographic Insights Insights: » @sweden has a lower percentage of followers from USA than the typical Twitter user. COUNTRY @sweden / Ell @sweden | Jan 28 2009 A new Swede every week / That's my secret, I'm always angry. Nerd. 23 years old. No respect for my hair. Vegetarian. Fear me, if you dare! Tweets 20,945 Followers 62,151 Following 784
  • 9. Audience Interests Insights Insights: » Compared to the average audience, @sweden's audience's top three interests are Science, Politics, and Sci-Fi/Fantasy. INTEREST @sweden / Ell AFFINITY @sweden | Jan 28 2009 A new Swede every week / That's my secret, I'm always angry. Nerd. 23 years old. No respect for my hair. Vegetarian. Fear me, if you dare! Tweets 20,945 Followers 62,151 Audience Education Insights Following 784 Insights: » @sweden's followers attend Ivy League school's more than the average Twitter audience. EDUCATION TYPE
  • 10. Audience Career Insights Insights: » @sweden's consumer audience has a medium level of income compared to the average. INCOME LEVEL Insights: » Compared to the average audience @sweden's top three @sweden / Ell industries are Media, Public Sector, and Hospitality. @sweden | Jan 28 2009 A new Swede every week / That's my secret, I'm always angry. Nerd. 23 years old. No respect for my hair. Vegetarian. Fear me, if you dare! Tweets 20,945 INDUSTRY Followers 62,151 Following 784