@USATODAYSports Follower Report

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@USATODAYSports Follower Report

  1. 1. Social Follower Report Key Metrics: @usatodaysports | Aug - 23 - 2012 Total Followers Total Followers @usatodaysports had 54,434 Twitter followers and weve classified the ones we 54,434 could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull Pull is a good measure of how influential @usatodaysports s audience is, compared Social Pull to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connectedUSA TODAY Sports 113x @usatodaysports s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and@usatodaysports | Aug 07 2008 are thus better able to spread your message far and wide.Latest Sports news and headlines fromUSATODAY.com Tweets 51,208 Followers 54,433 Following 398
  2. 2. Social Audience Composition AUDIENCE BREAKDOWNUSA TODAY Sports@usatodaysports | Aug 07 2008Latest Sports news and headlines fromUSATODAY.com Audience Crossover Insights: @usatodaysports and @usatodaysports -friends share 105 followers. Tweets 51,208 Followers 54,433 Following 398 Audience Crossover
  3. 3. Audience Reach Insights Insights: » On average, each of usatodaysports s followers has 1,165 connections across all social media platforms. Therefore, usatodaysports can potentially indirectly reach 19,928,378 (17,110 x Average 1,165) people. Network SizeUSA TODAY Sports@usatodaysports | Aug 07 2008Latest Sports news and headlines fromUSATODAY.com Insights: » 77% of usatodaysports s consumer audience have 1 - 500 connections. Tweets 51,208 Followers 54,433 Following 398 Network Size Breakdown
  4. 4. Audience Social Insights Insights: » usatodaysports s consumer audience is active on at least 10,883 social profiles and/or blogs. Social Media Use Insights: » 16% of usatodaysports s followers have Facebook profiles.USA TODAY Sports » usatodaysports s has more followers who use@usatodaysports | Aug 07 2008 MySpace than does the typical Twitter user.Latest Sports news and headlines fromUSATODAY.com Social Memberships Tweets 51,208 Followers 54,433 Insights: Following 398 » 9% of usatodaysports s consumer audience has been identified as a Blogger. Online Activities
  5. 5. Audience Demographics Insights Insights: » *Statistics based on 84% of usatodaysports s followers, whose sex we were able to determine. GENDERUSA TODAY Sports@usatodaysports | Aug 07 2008Latest Sports news and headlines fromUSATODAY.com Insights: » 31% usatodaysports s audience is between 26 - 35. » *Statistics based on 12% of usatodaysports s Tweets 51,208 followers, whose age we were able to determine by Followers 54,433 identifying through social profile or public records Following 398 AGE RANGE data.
  6. 6. Audience Demographics Insights Insights: » Compared to the average usatodaysports s female followers tend to be more in the 46 - 55 age range. AGE BY GENDERUSA TODAY Sports FEMALE@usatodaysports | Aug 07 2008Latest Sports news and headlines fromUSATODAY.com Insights: » Compared to the average usatodaysports s male followers tend to be more in the 46 - 55 age range. Tweets 51,208 Followers 54,433 Following 398 AGE BY GENDER MALE
  7. 7. Audience Geographic Insights Insights: » usatodaysports has a higher percentage of followers from Dallas, Texas than the typical Twitter user. TOP 10 CITIESUSA TODAY Sports@usatodaysports | Aug 07 2008Latest Sports news and headlines fromUSATODAY.com Insights: » usatodaysports has a higher percentage of followers from Ohio than the typical Twitter user. Tweets 51,208 Followers 54,433 Following 398 STATES
  8. 8. Audience Geographic Insights Insights: » usatodaysports has a higher percentage of followers from USA than the typical Twitter user. COUNTRYUSA TODAY Sports@usatodaysports | Aug 07 2008Latest Sports news and headlines fromUSATODAY.com Tweets 51,208 Followers 54,433 Following 398
  9. 9. Audience Interests Insights Insights: » Compared to the average audience, usatodaysports s audiences top three interests are Sport, Movies, and Education. INTERESTUSA TODAY Sports AFFINITY@usatodaysports | Aug 07 2008Latest Sports news and headlines fromUSATODAY.com Tweets 51,208 Followers 54,433 Audience Education Insights Following 398 Insights: » usatodaysports s followers attend Community College schools more than the average Twitter audience. EDUCATION TYPE
  10. 10. Audience Career Insights Insights: » usatodaysports s consumer audience has a high level of income compared to the average. INCOME LEVEL Insights: » Compared to the average audience usatodaysports s top threeUSA TODAY Sports industries are Education, Insurance, and Fashion.@usatodaysports | Aug 07 2008Latest Sports news and headlines fromUSATODAY.com Tweets 51,208 INDUSTRY Followers 54,433 Following 398

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